Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you...
Transcript of Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you...
![Page 1: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/1.jpg)
Fiat S.p.A. – Annual General Meeting
Address from CEO
Sergio Marchionne
Centro Congressi Lingotto
9 April 2013
![Page 2: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/2.jpg)
Fiat AGM Page 2 of 40 9 April 2013
Good Morning Shareholders. The Group’s 2012 Annual Report is the first to consolidate results for Chrysler Group for the full year and begin to fully demonstrate the benefits of our alliance. However, what we have accomplished over the past three and a half years in terms of sharing and integrating know-how and experience is evident not only in our financial results, but also at the commercial, industrial and cultural level. I would like to begin by presenting a few key facts and figures for 2012 that demonstrate the extent of the transformation that Fiat has undergone and the resulting benefits.
![Page 3: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/3.jpg)
Fiat AGM Page 3 of 40 9 April 2013
The Group closed 2012 with a trading profit of €3.8 billion, which – even without the contribution from the capital goods activities that are now part of Fiat Industrial – was the highest in our 114-year history. Together, Fiat and Fiat Industrial reported €5.9 billion in trading profit, which is almost double the previous record of €3.4 billion reached in 2008. The chart on the top right of this slide, which shows the breakdown of revenues by region, is key in understanding the change that Fiat has undergone since we formed the alliance with Chrysler in 2009. In 2012, Italy – historically the core market for Fiat’s mass-market brands – accounted for less than 10% of total revenues. It shows that the Group has finally achieved global diversification and is no longer dependent on any single market or region. Worldwide shipments reached 4.2 million vehicles, another record for Fiat. During the year, we also completed the mandatory conversion of all preference and savings shares into ordinary shares. This enabled us to simplify the company’s capital structure and governance in line with international best practice. In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first two tranches of its interest in Chrysler, each representing approximately 3.3% of Chrysler’s equity.
![Page 4: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/4.jpg)
Fiat AGM Page 4 of 40 9 April 2013
In absence of mutual agreement on application of the price calculation formula, we have sought a declaratory judgment from the Delaware Court and expect a decision during the second quarter. Consistent with Fiat’s intention to maintain a high level of liquidity and with the current restrictions on Chrysler’s ability to pay dividends to its members, the Board of Directors is recommending that no dividend be distributed for 2012.
![Page 5: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/5.jpg)
Fiat AGM Page 5 of 40 9 April 2013
Throughout the year, we continued to rigorously manage costs, focusing in particular on maintaining production levels in line with market demand. In North and South America, we made ample use of labor flexibility mechanisms available to us in order to respond to increased demand levels in several markets. By contrast, in Europe – where there has been a protracted decline in demand – we were forced to implement production stoppages, with the utilization of temporary layoff benefit schemes in Italy. We also downsized our workforce in Poland following allocation of production of the new Fiat Panda to Pomigliano, Italy. Despite the forced reduction in activity levels, our plants continued to receive awards for the quality of production processes and made considerable progress in further implementation of World Class Manufacturing principles. In total, application of WCM yielded approximately half a billion euros in savings during 2012. In terms of new models, in North America we launched the Dodge Dart – the first Chrysler Group model derived from a Fiat platform – as well as the new SRT Viper and Ram Light Duty pickup. In Europe, we introduced the new Fiat Panda and Fiat 500L and, in Latin America, the Fiat Grand Siena, Jeep Compass and Dodge Dart.
![Page 6: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/6.jpg)
Fiat AGM Page 6 of 40 9 April 2013
In Asia, in addition to the launch of the Fiat Viaggio, 2012 also saw the return of the Chrysler brand to the Chinese market. And finally, we signed an agreement with Mazda for development and production of a new rear-wheel-drive Alfa Romeo roadster to be launched during 2015.
![Page 7: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/7.jpg)
Fiat AGM Page 7 of 40 9 April 2013
Major achievements for the year included record sales for Jeep, which were up 20% over 2011 to more than 700,000 units worldwide. The brand posted growth in all major markets, including markets outside North America, and broke the previous all-time sales record set in 1999. Outside the NAFTA region, the brand has grown at a rate of nearly 50% per annum for the past two years. By model, the Grand Cherokee registered the best performance and the Compass and Wrangler posted increases of 20% and 16%, respectively, registering record volumes for the year.
![Page 8: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/8.jpg)
Fiat AGM Page 8 of 40 9 April 2013
Turning to Group results, in 2012 we achieved or exceeded all of our full-year targets. Revenues were up 12% to €84 billion, with volume increases for the mass-market brands in NAFTA, LATAM and APAC more than offsetting the decline in EMEA. As I stated earlier, trading profit was €3.8 billion and trading margin improved to 4.5%. Net profit was above €1.4 billion, compared with €1.7 billion in 2011, which included Chrysler Group from the first of June. Excluding unusual items, net profit for 2012 was €1.7 billion compared with €700 million for 2011. For Fiat excluding Chrysler, however, there was a net loss of approximately €1 billion. At year end, net industrial debt totaled €6.5 billion and total available liquidity remained strong at €20.8 billion.
![Page 9: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/9.jpg)
Fiat AGM Page 9 of 40 9 April 2013
Now let’s take a look at performance by business and region beginning with the mass-market brands. NAFTA made the largest contribution to the increase in Group revenues and trading profit. Revenues totaled €43.5 billion, representing a 29% increase over the prior year. Vehicle shipments exceeded 2 million units with increases in all markets. We continued to outpace all other U.S. automakers in terms of sales growth. For the U.S. and Canada combined, all brands posted double-digit sales increases. Trading profit for the region was €2.7 billion with trading margin improving to 6.2%.
![Page 10: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/10.jpg)
Fiat AGM Page 10 of 40 9 April 2013
In the United States, the industry registered a significant recovery with demand up 13% over the prior year. The Group achieved a 21% increase in sales and December marked the 33rd consecutive month of year-over-year sales gains. Market share was up 0.7 percentage points over the prior year to 11.2%. In Canada, sales growth was in line with the market at 6% and volumes were the highest in 12 years, with the Ram truck, Jeep Wrangler, Chrysler 200 and Fiat 500 all setting annual sales records. December represented the 37th consecutive month of year-over-year sales growth – the longest growth streak in the company’s history in Canada. Market share for the full year was 14.2%.
![Page 11: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/11.jpg)
Fiat AGM Page 11 of 40 9 April 2013
In Latin America, the Group recorded another year of strong results, posting €1.1 billion in trading profit and a double-digit trading margin. Revenues were in line with the prior year at more than €11 billion, with increased volumes being offset by negative currency translation impacts. At constant exchange rates, revenues were in fact 5% higher. Group shipments in the region totaled 979,000 units, an increase of 5% for the year and an all-time sales record for the Group.
![Page 12: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/12.jpg)
Fiat AGM Page 12 of 40 9 April 2013
Boosted by the introduction of government incentives, the Brazilian market reached a record of 3.6 million units for the year. Those incentives will be gradually phased out over the course of 2013. Fiat Group was able to capitalize on the increase in demand and actually outperformed the market, improving its leadership position with share up more than a full percentage point to 23.3%. To encourage the continued growth of the domestic car industry, the Brazilian government also launched a program that runs from 2013 to 2017 and is designed to stimulate investment in the sector. The program provides a series of tax incentives to encourage advancements in energy efficiency and promote investment in research and development activities. Fiat is well positioned to participate in and benefit from this program. In Argentina, the market contracted 1% and our market share declined to 10.6% as a result of reduced product availability associated with customs delays for imported vehicles and components.
![Page 13: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/13.jpg)
Fiat AGM Page 13 of 40 9 April 2013
In the Asia Pacific region, trading conditions were favorable with demand higher in nearly all of the Group’s key markets. Fiat Group posted a 50% increase in revenues for the region and trading profit was nearly double the prior year’s level. Retail sales, including joint ventures, totaled more than 115,000 units, representing a 28% increase over the prior year. The increase was driven by the Jeep brand which nearly doubled the prior year’s volumes and accounted for 64% of total sales in the APAC region. Chrysler brand also achieved excellent results on the back of the performance of the new 300C and Grand Voyager. During the year, we undertook several initiatives to strengthen our presence in the region. In India, we established a new Group-owned company for the distribution of Fiat brand products that will take over direct management of commercial activities in the Indian market and reorganize the dealer network. In Australia, as part of the Fiat/Chrysler integration process, Chrysler Australia became sole distributor for all Fiat, Alfa Romeo and Abarth brand products.
![Page 14: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/14.jpg)
Fiat AGM Page 14 of 40 9 April 2013
In terms of sales performance by individual market, we achieved a 45% increase in China, including sales through our joint venture, driven by excellent results for Jeep and the new C-segment Fiat Viaggio, which is the first vehicle to be produced locally through the joint venture partnership with GAC. In Australia, we had the highest year-over-year sales increase of any automaker, posting a 50% increase compared with an average of 11% for the market. In Japan, sales were up 35%, propelled by strong industry demand, with Jeep and Alfa Romeo leading the way. In South Korea, sales improved 23% for the year despite a modest contraction for the market overall.
![Page 15: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/15.jpg)
Fiat AGM Page 15 of 40 9 April 2013
In Europe, which accounts for the majority of the EMEA region, difficult trading conditions continued throughout the year. Demand for both passenger cars and LCVs fell to the lowest levels in at least 16 years. The market remains highly competitive, particularly in the mass-market segments, with structural overcapacity and continued pricing pressure. Group revenues in EMEA were down 11% over the prior year, mainly reflecting volume declines. The trading loss of €704 million was, unfortunately, in line with our expectations. Later on, I will go into more detail on our strategy to eliminate the losses associated with our mass-market brands in Europe. Industrial efficiencies, WCM synergies and disciplined SG&A spending partially compensated for the negative impact of volumes and pricing. Vehicle shipments in the EMEA region were just above the 1 million mark, a 14% year-over-year decrease primarily attributable to sharp declines in Italy, Germany and France. The average utilization rate at our plants in EMEA, including joint ventures, was below 70% based on the Harbour method or about 44% using the Technical definition.
![Page 16: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/16.jpg)
Fiat AGM Page 16 of 40 9 April 2013
European passenger car demand was down 8% over 2011, representing the fifth straight year of decline. Among the major markets, Italy experienced the most significant drop with volumes down 20%, the worst percentage decrease since 1993, to just 1.4 million vehicles, the lowest level since 1979. Double-digit declines were also recorded in France and Spain. The only major market to register growth was the UK, with demand increasing 5% over the prior year. Group brands recorded a 6.3% combined share of the European market, slipping 0.6 percentage points over 2011. That decrease was largely attributable to the unfavorable market mix, as Italy’s weighting in the European total fell to 11.2%. That represents a 4.4 percentage point decrease compared with its weighting pre-crisis of 15.6%. However, our share in Italy was up slightly to 29.6%. That result was primarily driven by performance in the A segment, where share reached 60%, and the Small MPV segment, where after just one quarter of sales the 500L was already positioned as one of the best selling models.
![Page 17: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/17.jpg)
Fiat AGM Page 17 of 40 9 April 2013
The European light commercial vehicle market registered a 12% contraction for the year. Overall performance was heavily affected by the 33% drop in demand in Italy. However, all other major markets also posted significant declines. The Group’s sales were down 18% over the prior year, despite the Fiat Ducato registering its highest ever segment share and ranking among the best selling commercial vehicles in its category for the 6th consecutive year. Fiat Professional closed the year with an 11.7% share of the European LCV market, a decline of 0.8 percentage points that was entirely attributable to the unfavorable market mix. Group share of the Italian market was 42.7%, compared with 44.4% for 2011, when sales benefited from significant fleet renewal activity. Excluding Italy, however, our share in other European markets was 0.2 percentage points higher at 9.2%.
![Page 18: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/18.jpg)
Fiat AGM Page 18 of 40 9 April 2013
The next few slides give an overview of some of the major developments on the product front during the year. In NAFTA, the new Ram 1500 was named Motor Trend’s “Truck of the Year”, as well as receiving 6 other prestigious awards. For its best-in-class fuel efficiency, the Dodge Dart was named “Most Earth Friendly Car of the Year”. At the Detroit Auto Show in January, we presented the new Grand Cherokee complete with an innovative new 8-speed transmission that offers lower fuel consumption and emissions, while at the same time improving performance. The chart on the right shows some of the Group’s best-performing products in the U.S. and Canada, where sales volumes for the year were up 21% and 6%, respectively.
![Page 19: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/19.jpg)
Fiat AGM Page 19 of 40 9 April 2013
As I mentioned earlier, in Brazil the Group posted the best performance in its 36-year operating history in terms of both sales and production. With the success of our A and B segment models, where combined sales were up 18% for the year, we regained our leadership achieving a combined 30.2% share. The new Strada also made a significant contribution, recording its twelfth straight year as the number one small pickup with more than 110,000 units sold.
![Page 20: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/20.jpg)
Fiat AGM Page 20 of 40 9 April 2013
In APAC, we launched two key products during the year. The Fiat Viaggio, presented at the Beijing Auto Show, began arriving at Chinese dealerships in September. Demand grew rapidly and by the end of the fourth quarter the Viaggio had already established itself as the Group’s second best selling vehicle in China after the Jeep Compass. Together with continued development of the distribution network, two new versions to be released in 2013 will contribute to volume increases projected in China. At year end, the Chrysler brand expanded its product offering in the APAC region with the launch of the Chrysler Ypsilon, the first ever small hatchback model in the brand’s product range.
![Page 21: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/21.jpg)
Fiat AGM Page 21 of 40 9 April 2013
In EMEA, the new 500L presented in September was launched in markets across Europe during the fourth quarter. The vehicle was awarded 5 stars by EuroNCAP and, just four months after launch, it was positioned as leader in its segment in Italy and fourth in Europe registering consistent share gains. Fiat will continue to add to the 500L range during 2013 with new engines and versions. The Panda was once again the most popular A-segment vehicle in Europe, with a 15.7% segment share, and nearly 190,000 vehicles were shipped during the year. With the addition of the all-new 4x4, which was named “SUV of the Year 2012” by TopGear magazine, the Panda family now has the most extensive offering in its segment.
![Page 22: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/22.jpg)
Fiat AGM Page 22 of 40 9 April 2013
Turning to the outlook for 2013, our expectation of moderate growth in the U.S. market is underpinned by the positive performance recorded in the first quarter. In Canada, we expect demand to remain in line with 2012 levels. For Latin America, we expect moderate growth for the region with another record year in Brazil and demand in Argentina increasing in line with GDP. In APAC, demand is projected to increase for the region overall, driven by growth in China and India but partially offset by contractions in Japan and Australia, where the industry is expected to normalize after strong growth in 2012. With regard to Europe – in light of demand levels for passenger cars and LCVs during the first quarter – a further contraction, albeit moderate, is expected for 2013, resulting in the sixth consecutive year of decline. Our current expectation is that industry demand will be below what we indicated in January as the basis for our full-year 2013 targets.
![Page 23: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/23.jpg)
Fiat AGM Page 23 of 40 9 April 2013
When we announced Group results for 2012, we indicated a target of worldwide vehicle shipments for our mass-market brands for 2013 of between 4.3 million and 4.5 million. Approximately half of those volumes will come from NAFTA. LATAM and EMEA are expected to contribute around 1 million each and in APAC our target is to double volumes compared with 2012 levels.
![Page 24: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/24.jpg)
Fiat AGM Page 24 of 40 9 April 2013
For our Luxury and Performance brands, Ferrari increased revenues 8% over the prior year to €2.4 billion, posting an all-time sales record driven by performance for 12-cylinder models. North America, Ferrari’s number 1 market, accounted for 28% of total shipments. Trading profit was €350 million for the year and trading margin improved to 14.4%, driven by higher volumes, a more favorable product mix and positive contributions from licensing and financial services. It was also an optimum year for Maserati with volumes up 2% and revenues of €634 million. In the U.S. – Maserati’s number one market – the brand posted its best sales performance in 8 years. In China, the brand’s second largest market, shipments were up more than 10% for the year. Maserati closed the year with trading profit of €42 million, in line with results for 2011. The positive impact of higher volumes and continued improvements in operating costs were offset by significant costs incurred during the year in connection with the production start-up for new models.
![Page 25: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/25.jpg)
Fiat AGM Page 25 of 40 9 April 2013
The components business also contributed positively to results. Magneti Marelli benefited from positive market performance in Germany, NAFTA and China, but there were difficult trading conditions in most European markets and a slowdown in Brazil, which was particularly weak in the first half of the year. Revenues totaled €5.8 billion, in line with the previous year. Trading profit of €140 million for the year reflected lower volumes in Europe, costs associated with the significant number of production start-ups in the NAFTA region and cost inflation in Brazil. Teksid reported revenues of €780 million, a year-over-year decrease attributable primarily to lower volumes for the Cast Iron business unit particularly associated with lower demand in the heavy vehicle segment. Trading profit performance reflected the decrease in revenues. Comau posted full-year revenues of €1.5 billion, a 6% increase over 2011 primarily attributable to the contribution from the Powertrain Systems business. Trading profit was also higher at €36 million.
![Page 26: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/26.jpg)
Fiat AGM Page 26 of 40 9 April 2013
Efforts to align our activities to the highest sustainability standards were once again recognized internationally. For the fourth consecutive year, Fiat S.p.A. was included in the Dow Jones Sustainability World and Europe Indexes that only admit companies that are best-in-class in terms of sustainability performance. Fiat achieved the maximum score in nearly every area of analysis in the environmental dimension – particularly those related to its climate change mitigation strategies – and, in the social dimension, it received the maximum score for human capital development and management, occupational health and safety, stakeholder engagement, and corporate citizenship and philanthropy. We value this recognition because it serves as testimony to the sense of duty and values that are an integral part of our business culture.
![Page 27: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/27.jpg)
Fiat AGM Page 27 of 40 9 April 2013
The financial targets for 2013 that we communicated during the presentation of the Group’s 2012 results were:
revenues in the €88-€92 billion range
trading profit between €4 and €4.5 billion
net profit between €1.2 and €1.5 billion
net industrial debt of approximately €7.0 billion
Market conditions in the NAFTA, LATAM and APAC regions continue to support our projections, while Europe still presents significant levels of uncertainty. When the Group announces Q1 2013 results at the end of April, we also plan to give updated full-year targets for each region.
* * *
![Page 28: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/28.jpg)
Fiat AGM Page 28 of 40 9 April 2013
Before closing, I would like to make a few comments on our strategy in
Europe.
In order to fully appreciate why we have chosen the path we have at
this crucial moment in our history, it is important to first understand
how different the Fiat of today is.
Not only has the Group continued to grow year after year, but even
more significantly in the past decade it has undergone a fundamental
transformation.
It has changed in structure, financial solidity and geographic scope, as
well as relative weighting in the auto industry.
The Fiat of 2004 no longer exists.
We only have to look at the Group’s profile in 2004 – the auto activities
in particular – and then again in 2012 to immediately see how
profound that transformation has been.
![Page 29: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/29.jpg)
Fiat AGM Page 29 of 40 9 April 2013
The graph on left shows a business whose activities were almost
entirely concentrated in one geographic region.
The auto activities had revenues of around €27 billion, 92% of which
were generated in Europe.
Excluding Fiat Industrial, it employed just over 100,000 people, more
than half of whom were located in Italy.
Outside Europe, our presence was limited to South America and, even
there, it was substantially concentrated in Brazil.
We were an automaker of rather modest dimensions, selling around
1.8 million vehicles a year, and we were eleventh in the global ranking,
just behind Suzuki.
But size and ranking apart, Fiat was making huge losses and it was on
the verge of extinction.
Operating losses of around €1.3 billion, including unusuals, were
concentrated entirely in Europe, while the Latin American business
was essentially breaking even.
The Fiat of 2012 is light years away from where it was then.
The Group now has a strong and well-diversified global presence.
Annual revenues have reached €84 billion – more than three times
what they were in 2004 – and are distributed more evenly, with Europe
now only accounting for just over 20% of the total.
![Page 30: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/30.jpg)
Fiat AGM Page 30 of 40 9 April 2013
There are 215,000 employees worldwide, of which around 40% are
located in Europe, a third in North America and a quarter in Latin
America.
In absolute terms, the number of Fiat Group employees in Europe
increased by around 15,000 people between 2004 and 2012.
Together with Chrysler, we now sell more than 4.2 million vehicles a
year and have become the seventh largest automaker globally, just
behind Ford.
The Fiat of today is capable of generating significant profit despite
losses associated with the mass-market brands in Europe.
* * *
The truth is that over the past nine years, from the potential ashes of
an Italian automaker, we have created a major auto group with a
global footprint.
We did it through a series of steps that were crucial to turning the
organization around and then beginning to expand.
The first of those steps was in 2004 when Fiat was in critical condition.
We changed the Group from the inside, transforming the structure and
culture and restoring the sense of challenge and competition that had
somehow been lost.
Then, in response to increased difficulties in the European market –
which were then aggravated even further by the general economic
crisis – we took another important strategic step.
![Page 31: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/31.jpg)
Fiat AGM Page 31 of 40 9 April 2013
We made a deliberate choice to reduce our over-dependence on
Europe and increase our focus on markets in NAFTA and Latin
America.
Leveraging the profit potential in other markets, which clearly was no
longer achievable in Europe, was the only way to ensure a future for
Fiat.
March sales figures for the U.S. and Canada have reconfirmed the
value of that decision.
In the U.S., we have now posted 36 months of consecutive year-over-
year sales gains.
In Canada, we have just achieved a new industry record, posting the
longest growth streak ever recorded – 40 consecutive months – and
for the first quarter of this year we were the number one automaker in
the country.
The financial security provided by our activities outside Europe –
particularly NAFTA and LATAM – has enabled us to support and
protect our presence in Europe.
![Page 32: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/32.jpg)
Fiat AGM Page 32 of 40 9 April 2013
However, EMEA cannot survive indefinitely being subsidized by profits
generated elsewhere.
That would risk permanently undermining the solid foundation that we
have been diligently building over the past several years, as well as
compromising the future of the Fiat/Chrysler integration.
And that is why we have prepared ourselves to move forward to the
next step.
* * *
As we have proven more than once in the past, moments of crisis can
also be moments of great opportunity. They can give us the chance to
chart a new course for the future.
To overcome difficulty, we need vision, we need to re-evaluate our
circumstances – and at times even ourselves.
That is exactly what is behind the plan we presented to the financial
community on October 30th last year.
![Page 33: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/33.jpg)
Fiat AGM Page 33 of 40 9 April 2013
It is a courageous plan that, as I myself have said, is “not for the faint-
hearted”.
We have adopted this strategy to deal with the effects the European
crisis is having on our business and bring new production to our car
plants in Italy.
We have decided to reorient our strategy in response to current market
difficulties and trends in consumer demand and preferences.
We plan to reduce our exposure to the mass market and shift our
focus toward the less crowded premium end of the market.
At the same time, we can increase utilization of our manufacturing
base in EMEA to support the development of our global brands – Alfa
Romeo, Maserati and Jeep – and key models in Fiat brand’s 500 and
Panda families.
The gamble we plan to take in Italy, and in Europe more generally, is
not an uncalculated gamble, however. There are several concrete
factors that underpin the decision.
First: in Europe we already have state-of-the-art manufacturing
facilities and an excess production capacity, whereas in all other
regions we are operating near full capacity.
![Page 34: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/34.jpg)
Fiat AGM Page 34 of 40 9 April 2013
Second: we can leverage the experience and know-how we already
have in-house with brands such as Ferrari, which is the benchmark for
premium cars around the world.
Third: over the past three years, the combination of Fiat and Chrysler
has enabled us to develop architectures and powertrains that will place
us on the cutting edge in the premium segment.
Fourth: as a result of the combination with Chrysler, today Fiat has a
global presence and the access we now have to export markets in
North America and Asia offers us the opportunity to utilize some of our
excess production capacity in Europe to service export markets.
By implementing this plan, we expect to be able to utilize the excess
production capacity of our mass-market activities and, by 2015-2016,
achieve breakeven also in Europe.
To think – as someone wrote – that coming out with a few new
models, even if they are commercially successful, will automatically
justify the enormous investment that has gone into them is a pure
illusion.
![Page 35: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/35.jpg)
Fiat AGM Page 35 of 40 9 April 2013
Putting new investment into an activity focused solely on the European
market, which is currently in the midst of a major economic crisis, just
wouldn’t make sense.
In fact, it would be outright suicidal.
The net effect would simply be more losses and more suffering for
workers.
The reason we are even able to contemplate this strategy is that the
combination of Fiat and Chrysler has created an organization which is
profoundly different to what it was 3 years ago.
Fiat has opened itself up fundamentally and irreversibly to the outside
world.
* * *
The process of relaunching our manufacturing activities in Italy has
already begun.
In January, we opened the Avvocato Giovanni Agnelli plant in
Grugliasco, where the Group has invested more than half a billion
euros, not taking into account development costs.
The plant has already begun construction of the new Maserati
Quattroporte. This is to be followed by production of the Maserati
Ghibli, which will be launched by Summer of this year.
![Page 36: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/36.jpg)
Fiat AGM Page 36 of 40 9 April 2013
Work is also underway to prepare the Melfi plant for production,
beginning in 2014, of two new models for the global export market.
Those models will be:
the new Fiat 500X, the latest addition to the 500 family
and a small SUV for Jeep, which represents the brand’s
entrance into a new market segment
More than €1 billion in investments are planned and they will be
shared equally by Fiat and Chrysler.
* * *
But let me make one thing clear.
There was only one alternative to the course that we have chosen to
resolve the problem of overcapacity that Fiat, along with all other
automakers, is facing in Europe.
That would have been to close one or more plants in Italy.
It would have been the easiest and most immediate alternative, not to
mention the most rational from a financial perspective.
It was the route some had hoped we would take – especially the
financial community. It was also the route that many others were afraid
we would take, because of the inevitable social consequences.
![Page 37: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/37.jpg)
Fiat AGM Page 37 of 40 9 April 2013
However, the reason we decided to rethink our business strategy at
least in part is because we believe that making cars is not just about
accounting and efficiency.
We have become a global organization and we are free to follow an
industrial strategy that is rational and in the best interests of the Group.
But from the very beginning we have managed this freedom with a
sense of responsibility, constantly seeking the appropriate equilibrium
between industrial logic and social responsibility.
And that is why, rather than choosing the easier route, we chose
instead the courageous and more responsible route.
* * *
Italy is currently going through a very difficult period with major
challenges that need to be addressed and resolved.
We are aware that we have undertaken an enormous commitment,
made all the more significant by current conditions of uncertainty.
But we have never shrunk back from our commitments and we don’t
intend to now at such a critical moment.
The course that we have begun represents the contribution that Fiat
intends to make, however modest in the grander context, to the future
of this nation.
![Page 38: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/38.jpg)
Fiat AGM Page 38 of 40 9 April 2013
A sign of hope and of commitment.
If we dedicate all of our energies to doing what we do well, we will be
making a contribution to restoring the image of Italy as a
technologically-advanced nation where manufacturing is still viable.
We have already proven that it can be done: at Pomigliano we have
created a model factory, the best in Europe, as even the Germans
acknowledge.
There is no reason why we can’t do it again elsewhere.
* * *
Whether for historic reasons – or because we are the largest private
industrial enterprise in Italy – Fiat is still very much considered by most
to be an Italian group.
The fact that we have become a global automaker, capable of
competing with the very best in the sector, is considered of little or no
importance.
However, we are no longer the Fiat that most Italians imagine us to be.
Sometimes when people see their children grown up, it is difficult for
them to understand and accept the change, to view them as mature
adults.
Sometimes, the relationship between Italy and Fiat is a bit the same.
![Page 39: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/39.jpg)
Fiat AGM Page 39 of 40 9 April 2013
But the principal reason that our group has transformed itself and
expanded internationally is to escape from the isolation that would
have jeopardized its future.
We have done it to become stronger, more capable, more conscious
of our potential.
No one can blame us for that.
For more than a century, the story of Fiat has been closely interwoven
with the story of Italy.
Over the years, Fiat has been a major player in the industrial
development of Italy. It has contributed to its social and economic
growth, and to its prosperity.
And, in turn, it has also been nurtured and enjoyed prosperity.
Today, 114 years later, that spirit is still alive.
Fiat has been totally transformed. It is an open, global organization
that is very different to the image of Fiat that many in this country still
hold on to.
![Page 40: Fiat S.p.A. Annual General Meeting · In relation to the interest held by VEBA in Chrysler, as you know, we notified VEBA that we were exercising our option to purchase the first](https://reader033.fdocuments.in/reader033/viewer/2022042305/5ed05c77d7c69e1a5c46ee5a/html5/thumbnails/40.jpg)
Fiat AGM Page 40 of 40 9 April 2013
We can’t recreate the Fiat of the past – and we shouldn’t want to.
We do intend to do our part for Italy, however.
We want to contribute to building a future that is worthy of our
aspirations in terms of industrial, social and economic progress.
Because there will always be a piece of Italy in every Fiat, just like
there will always be a bit of Fiat in every Italian.
[Video “La Nostra Vita” – 60’’]
* * *
I would like to conclude by thanking all of our shareholders for
supporting Fiat and its management over the past 12 months, for
believing in the Fiat/Chrysler integration and for remaining by our side
as we embark on this new phase of growth.
I would also like to thank all of the 215,000 people at Fiat and Chrysler
around the world for their contribution over the past year and for what
they continue to do for the future of our group.
* * *