FIA FORMULA E CHAMPIONSHIPFIA FORMULA E CHAMPIONSHIPCatalyst of EV Innovation

WHY TEAM CHINA RACING:

Associated with Chinese national racing team in the

world class motorsport championship

Eyes on global market and focus on Chinese localEyes on global market, and focus on Chinese local

Global presence along with major championship,

race in top cities and circuits all year around

k l d d i l b lPresent company key value and products in global

market with passion and excitement

Massive media coverage for the series and the team

Enormous Chinese racing fans and young

generation followers

Create platform for unique marketing andCreate platform for unique marketing and

promotion, best opportunity for VIP Hospitality

Environmental Friendly image of the brand

First Chinese National Racing Team – From 2004

Team China Racing is the first national racing team authorised by Ministry ofTeam China Racing is the first national racing team authorised by Ministry of Sports of China, Team China participate in various international racing series and represent Chinese highest motorsport level.

Government Support

6 April, 2005, Team China officially launched in Diaoyutai National house, top leaders and ministers attended the event and support the team since then.

Chinese Motorsport going global

Team China has raced in A1GP World Cup of Motorsport, SuperLeague Formula Racing Series, FIA GT1 World Championship since 2005, the progress was very impressive.

Always Team and Event together

Team China also promotes and organises the racing event in Beijing, Shanghai, Zhuhai, Chengdu, Ordos to bring international series to Chinese fans. The team has , g , gexperience to organise events in permanent circuits and temporary street circuit.

A1GP Shanghai

2006.3

A1GP Beijing 2006.11 A1GP Shanghai 2007.4 A1GP Zhuhai 2007.12 A1GP Shanghai

2008.4

A1GP Chengdu 2008.11 SF Ordos 2010.10 SF Beijing 2010.10 GT1 Ordos 2011.09 GT1 Beijing 2011.09

Beijing Olympic

Park 2011.09.11

PCCA Shanghai 2012.11 EV Carnival 2013

Contribution to Chinese motorsport for 10 years

Team owner and Promoter of the series：

A1GP W ld C f M t tA1GP World Cup of Motorsport

Superleague Formula Series

FIA GT1 Wo ld ChampionshipFIA GT1 World Championship

FIA Formula E Championship

Government Relations

Team China involved in many government sports and trade fairs to

promote the team and the series, major contracts were signed and

i d d i B iji F i f T d d S iwitnessed during Beijing Fair of Trade and Services.

Environment Friendly

27 F b 2013 T Chi R i d t t FIA F l E27 Feb, 2013, Team China Racing announced to enter FIA Formula E

Championship in FIA headquarter in Paris as the first Asian team.

Best Chinese Driver Lineup

HOPIN TUNG CONGFU CHENG QINGHUA MAQ

·DOB：1982.12.04Home: Holland

·DOB 1984 0815·Home: Beijing

DOB：1987 12 25Hone：ShanghaiHome: Holland

·Height：175CM·Erasmus University, Economics and Law2001 Dutch & Benelux 4th2002 Portugal BWM Formula 2nd

2003 F l BMW A i 1st

·Home: Beijing Height：178CM ·Hobby：Swimming，Traveling

2008 European F3 Series2008 Le Mans 24, 3rd

2007 A1 Team China Zhuhai 3rd

Hone：ShanghaiHeight：174CM

• 2005 A1 Team China driver selection 1st

• 2006 European Formula Renault2006 Formula Renault in Europe2003：Formula BMW Asia 1st

2004：German F3 7th

2006：German F3 1st

2007：A1 Team China , GP2。Test F1 Williams Euro F3000

2007 A1 Team China, Zhuhai, 3rd

2007 British F3,2006 British F3, 3rd

2006 A1 Team China 2005 British F3, 11th

2004 British F3

• 2006 Formula Renault in Europe• 2007 A1GP Test• 2008 test in British Formula Renault• 2010 GP2 test in Shanghai • 2012 F1 HRT reserve driver• 2013 F1 Cateham F1 practice session

Formula 3Formula Renault

2003 British F3, McLaren young driver programme,2002 Formula Asia, 2nd

2002 Chinese Formula Renault, 1st

2001 British Formula Ford winnter

Strong Partners

Team China is a perfect platform to link China and the rest of the Worldon both ways, Chinese companies expand their reach to many regionsaround the world, and Foreign companies find their best entry intolocal market.local market.

High ROI

EXPORT & IMPORT BANK of CHINA2006 A1GP Beijing Event Title Sponsor

2007 A1GP Zhuhai Major Sponsor

2008 A1GP Shanghai Title Sponsor

2009 Superleague Formula Series Ordos Major SponsorSuperleague Formula Series Beijing Title SponsorSuperleague Formula Series Beijing Title Sponsor

2010 2010 Team China Title Sponsor, Superleague Formula

2011 2011 Team China Title Sponsor, FIA GT12011 2011 Team China Title Sponsor, FIA GT1

2012 2012 Team China Title Sponsor, FIA GT1

7 years of partnership and over 100 races globally, the ROI for China EXIM BANK exceeded 800 y p p g y

million RMB, the reputation and image of the EXIM Bank increased significantly in the world,

Team China also helped many investment projects for EXIM Bank in African countries.

FIA FORMULA EFormula E is a new FIA championship featuring Formula cars powered exclusively by electric energy. It represents a vision for the future of the motor sport industry over the coming decades,

f f &serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars and promoting sustainability.

CREATE BELIEFThrough motorsport, the showcase for automotive technology accelerating know-how R&D and earlytechnology accelerating know-how, R&D and early adoption of the EV for urban mobility.

Through a unique and exciting event that celebrates the alternative.

Through increasing social awareness among cities, citizens partners and sponsorscitizens, partners and sponsors.

In the need for EV technology and a more sustainable lifestyle.

SUSTAINABILITY VALUESSUSTAINABILITY VALUES AND AWARNESS

Al i h d f biliAlternative methods of mobility...

The venues are taking responsibility for their cities and working to deliver a more sustainable environment.g

The companies that develop these technologies and take them to market will be the consumer brands of the future in the

f bilit d t t tiareas of mobility and transportation.

Formula E car – The partnership with FIA

The FIA is the governing body for motorsport worldwide and the federation of the world’s leading motoring organisations

p p

federation of the world s leading motoring organisations.It manages and administers the rules and regulations for all international four-wheel motorsports championships including:

This new competition at the heart of major cities is ““ certain to attract a new audience. We are pleased with this agreement with FEH as they bring a very strong experience in motorsport.This spectacular serieswill offer both entertainment and a new opportunity toshare FIA’s values for clean energy, mobility andshare FIA s values for clean energy, mobility and sustainability. The FIA is definitely looking to the future!

Jean Todt, President of the FIA

““

Formula E-Distinctive and Entertaining RacesFormula E Distinctive and Entertaining Races

World class teams

2014/15 Formula E Calendar

Urban racetracks built around landmarks located in the heart of these cities

2014/15 Formula E Calendar

Round Venue Date

Round 1 Beijing, China 13th September 2014

Round 2 Putrajaya, Malaysia 18th October 2014 j y , y

Round 3 Rio de Janeiro, Brazil 15th November 2014

Round 4 Punta del Este Uruguay 13th December 2014Round 4 Punta del Este, Uruguay 13th December 2014

Round 5 Buenos Aires, Argentina 10th January 2015

Round 6 Los Angeles USA 14th February 2015Round 6 Los Angeles, USA 14th February 2015

Round 7 Miami, USA 14th March 2015

R d 8 M t C l M 9th M 2015Round 8 Monte Carlo, Monaco 9th May 2015

Round 9 Berlin, Germany 30th May 2015

Round 10 London, UK 27th June 2015

Formula E car – SPARK-Renault SRT_01E

Capable of reaching 0-100 KPH in less than 3 seconds with a limited top speed of 220 KPH

1 80m (W)5 00m (L) 600KG without battery1.80m (W)5.00m (L) 600KG without battery

Who can engage with Formula E?Who can engage with Formula E?

I need this for my city

My companyneeds a platformto showcase our

CSR

I worry about my children’s

future. We can’t go on as we are.

I learnt about what we are doing to the

planet at school. What can I

do to help?

I like to hang-out in my own space; online. I want a place to interact and be heard.

I hate filling my car up and getting dirty and conned looking after it.

I love supercars but they’ll only ever be a dream.

I want ‘high-octane’ exciting

iracing.

Mayor Partner Parent Child Teen (Gen D) City M (30s) City F (30s) Motorsport fan

POLITICAL/COMMERCIAL REASONS ENVIRONMENTAL CONCERNS

SOCIAL/INCLUSIVEREASONS

- ENTERTAINMENT INTEREST- LIMITED CAR FAN- SEE A CAR AS A NECESSITY

- PETROL (ELECTRIC)-HEAD- ANYTHING ON 4 WHEELS

NECESSITY- PROUD CITY DWELLER

SMG Insight

Global markets: adults very or quite interested in Formula EGlobal markets: adults very or quite interested in Formula E

• Overall around 66% of the total projected 1.04bn fans of Formula E will be existing F1 fans with 31% p j gbeing F1 neutrals and 3% being F1 non-fans.

Countries where the highest proportions of potential Formula E fans are F1 neutrals are Japan (54% F1 neutral) and USA (53%)fans are F1 neutrals are Japan (54% F1 neutral) and USA (53%)

SMG Insight Research

Mobile device app & Social Mediapp

FE will promote fan interactivity and engagement through votes

Formula E is focusing it’s championship on the engagement through votes

for “Push to Pass” and own-streaming

engagement and participation of fans through social media

Push-to-Pass•When a pilot reaches xx

tweets, a “Push- to-Pass”

through social media channels, online racing and a bespoke mobile button is activated on

his/her wheel.•Some extra horsepower is

provided to the pilots to overtake their rivals

and a bespoke mobile device app offering many interactive opportunities. overtake their rivals..

pp

© FEH 2013 / Private & Confidential / All Rights Reseved

Formula E Exposurep

Traditional TV•FEH will negotiate exclusivity rights with prime

broadcasters to ensure reach and appeal for sponsors.Online streaming

•Broadcasting rights will be defined in a way that does not limit the online streaming opportunity and that avoids exclusivity rights conflicts with other global broadcasting contracts.

•Conversations are already in place with major broadcasters.

Online streaming

•Global contracts with major online broadcasters on a national and international level.

•Online broadcasting agreements would include blackouts in those countries where contracts with traditional broadcasters

i ity p j require it.

• Content delivery should combine on-demand and streaming optionsas a solution for audiences located in different time zones

•Media networks that acquire FE rights will have the chance

As well as full US broadcast exclusivity across the FOX family of networks, including FOX Sports 1, America’s

t t k l h d i A t FOX S tq g

to complete their offering with online coverage• Partnerships with online platforms (i.e. Youtube) will allow for

live and on-demand media consumption in addition to traditional TV streaming.

new sports network launched in August, FOX Sports also has exclusive and non-exclusive rights in more than 80 territories.

TV Coverage-FOXTV Coverage FOX

FIA Formula E key milestonesy

FIA Formula E Global Presentation

29

Formula E car Launch – Frankfurt Motor Show, 10 Sep, 2013

First Formula E test – Paris, 13 Nov, 2013

Formula EFormula E – An experience for all your senses in one dayFormula E An experience for all your senses in one day

Our point of difference with our unique race sound opens up a

field of marketing and communication possibilities.

Music during the race event Concerts, DJ sets and light shows after the raceand light shows after the race

© FEH 2013 / Private & Confidential / All Rights Reseved

Beijing Olympic Park Street Race

Length： 3.4 km

Bird's NestWater Cube

Formula E Team China Livery

FIA Formula E - Team China Racing

Fee ROI NumberTitle Sponsor 20m 147m Exclusive

Diamond Partner 8m 31m 3

Platinum Partner 3m 18m 5

Gold Partner 2m 8m 5-8(per year in RMB)

Sponsor Benefit

Title Sponsor Diamond Platinum GoldpOn- Car Livery 40% 18% 10% 6%

Driver & Crew Overall 40% 18% 10% 6%Pit & Garage 4 4 2 2Pit & Garage 4 4 2 2

Truck Branding 2 2 1 2VIP In Beijing 150 50 20 20

Beijing Tickets 500 100 50 20Beijing signage 300 m2 100 m2 100 m2 50 m2

TCR Grid Girl Branding 50% 30% 15% 5%TCR Grid Girl Branding 50% 30% 15% 5%Press conference 2 1 1 0

Promotion 4 1 1 0√ √ √Team Gala Dinner Title √ √ √

Beijing Exhibition Stand 200 m2 50 m2 25 m2 0Gift packs 1000 300 100 50

Global VIP tour 10 4 2 0Fee(per year) 20m 8m 4m 2m

ROI Ratio - 4 seasons

2014-15 2015-16 2016-17 2017-18 Total2014 15 2015 16 2016 17 2017 18 Total

Title SponsorFee 20m 22m 24.2m 26.6m 92.8mROI 160m 184m 211.6m 253.9m 809.5m

Ratio 8 8.36 8.74 9.53 8.72

DiamondFEE 8m 8.8m 9.7m 10.6 37.2mROI 31m 35m 39m 48m 153m

Ratio 3.88 3.97 4.02 4.52 4.11

PlatinumFee 4m 4.4m 5m 5.6m 19mROI 18m 20m 21m 22m 81mPlatinum ROI 18m 20m 21m 22m 81m

Ratio 4.5 4.55 4.2 3.93 4.26Fee 2m 2.2m 2.5m 3m 9.5m

Gold ROI 8m 8.5m 9m 10m 35.5mRatio 4 3.86 3.6 3.3 3.73

Formula E Team China brings extra value in Chinese market, and the local recognition will be much higher and exclusive than any other teams. Multiple events in China will contribute more for Team China presence.

On-Car Livery

Titl h th i ht t i t th li d i d l i i ht fTitle sponsor has the rights to nominate the livery design and exclusive rights for the naming rights.

Package

Package

Package

Package

Driver and Team Crew Overall

Title sponsor has the rights to nominate the overall scheme

Driver Helmet

Title sponsor has the rights to nominate the helmet scheme

Pit & Garage

Title sponsor has the rights to nominate the panel scheme

Team China Extra Value

Team China Racing is also the Official Organiser of the Beijing Formula E Street Race. We have the exclusive rights to share more branding opportunities with Team Sponsors such as Beijing lamp post flags LED ads in Beijing Subway ads bus ads outdoor billboardsBeijing lamp post flags, LED ads in Beijing, Subway ads, bus ads, outdoor billboards, grandstand branding, off-track branding, etc.

VIP Hospitality

Team China VIP Hospitality will be the best location in the Beijing Olympic Park. Title Sponsor his the exclusive rights to title the VIP lounge and branding the area.Team China Gala Dinner will be titled by the sponsor andTeam China Gala Dinner will be titled by the sponsor and

Team China media reach for Sponsors

Details Cover Frequency

CCTV BTV GDTV etc special NationalTV

CCTV BTV GDTV etc special programme

National50 mil 80 mins

50 Fashion, Sports, Commercial, A i ti R il C d th N ti l 150 ti l 6Magazine Aviation, Railway, Cars and other

magazines.National 150 articles 6

months

300 i lPaper & DM 50 newspapers, XinJing, XinBao, National 300 articles 5

months

100 mins over 5Radio 10 radio stations, incl. 103.9 97.4 National 100 mins over 5

monthsOutdoor 1000 Beijing City Post Flag Beijing 30 days

2 million words

Online300 Major portal, regional, SNS,

interactive, Weibo, etc. National

2 million words, 2000 images, and over 20m

clicks for 6 months

New media IP TV, mobile TV, apps National 4 mil in 12 months

现场娱乐活动 On-site entertainment

现场娱乐活动 Electric Celebrity ChallengeOrganised by Team China Title Sponsor g y p

Grid Girl Team China Title Sponsor exclusive

A Special TV show programme to select grid girls for Team China and Beijing

Formula E race.

City Centre Demo – Team China

City demos with Team China Racing cars will be placed in Chinese major cities.

52

Merchandise

Team China Racing official merchandise will be launched with partner products and

brands in China and other areasbrands in China and other areas.

53

Team China Promotion Plan (draft)

2013 20149 10 11 12 1 2 3 4 5 6 7 8 9 10 11 129 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

Signing Ceremony

Beijing Olympic Park Show

FIA Inspection of track

TV

Radio

Social & Web

Magazine

Outdoor

Official Web

Beijing Auto Show

Electric CarnivalElectric Carnival

Team Crew selection

Engineer internship

P C fPress Conference

VIP trip to Formula E

Team China Girl selection

Summing up

1. Formula E is a new FIA championship featuring race cars p p f gpowered exclusively by electric energy.

2. It represents a vision for the future of the motor industry over the coming decades.

3. The FIA expressed its delight with the sport’s shared values of clean energy and sustainability.

4. The races will be held in the heart of the world’s leading cities,d h i i l d karound their main landmarks.

1. Formula E Team China hopes to promote general awareness around sustainability.

2. It also intends to serve as a framework for R&D around the electric vehicle and accelerate general interest in EVs for personal use.

1. Only 10 teams, 20 cars on the grid, Team China will feature1. Only 10 teams, 20 cars on the grid, Team China will feature strongest driver line-up and technical team.

2. First Formula E race will be promoted by Team China in Beijing Olympic Park in September 2014, home race will generate significant value for the team partnerssignificant value for the team partners.

Join us in the future of electric world!

Team China Racing 1701-02 Reignwood Centre, Beijing, ChinaT 10 8528 8000 F 10 8528 8345T 10 8528 8000 F 10 8528 8345E steven@teamchina-racing.comW www.teamchina-racing.com