Ffcg _amelia_island_tdc_presentation
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Transcript of Ffcg _amelia_island_tdc_presentation
Florida's First Coast of Golf
FFCG Duval County TDC Presentation
Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of GolfFlorida's First Coast of GolfFlorida's First Coast of
Golf
Florida's First Coast of Golf
Amelia Island TDC
State of Golf and Golf Tourism on The Island
Florida's First Coast of Golf
Florida's First Coast of Golf
For $52,000 investment - Amelia Island gets benefit of $1.8 million golf marketing program this year alone34.6x's the buying and promotional value
Regional Golf Marketing Arm for Amelia Island CVB
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestGolf StylesGolf GeorgiaPromotionsConsumer Golf ShowsTravel/Trade International
Florida's First Coast of Golf 2012-13 Website Awards
2013 Flagler Awards Winner
2012 - Adrian Award
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Blended Regional Golf and Airport messaging JAA can maintain neutral stance in not promoting any particular airlineTarget existing markets servicing JIA that are having capacity issues into JacksonvilleCincinnati
|Boston|
|Denver| Las Vegas
Double-click to enter titleSunshine Golfer
|Target:| |Amenity Golfers|
|Circulation:| |100K - Visit Florida Welcome Centers | | |
Digital Marketing Campaign
Email Marketing Courtyard Marriott Orange Park
This newly constructed hotel has a fresh modern design and is just minutes from Northeast Florida's world-class golf and attractions.
Amelia Hotel at the Beach
Amelia Hotel awakens emotions from the past by providing a little piece of heaven. The hotel is located mere minutes from renowned Amelia Island golf courses.
June 20th Email
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Travel Rounds to Region 3 year Comparison
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YTD Golf Rounds Played - 2013
Island Total & Tourist Rounds Report
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Nearly 30% of All Play are Tourists
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Amelia Island vs. Florida 3 year comparison
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Family Friendly link on Florida's First Coast of Golf's website
Florida's First Coast of Golf
Florida's First Coast of Golf
Benefits of Regional ApproachPooling resources to broaden reach
Pooling golf attributes from region to drive interest and engagementDrive traffic to partners to drive room nights, travel rounds and instruction
Florida's First Coast of GolfFlorida's First Coast of Golf
In Closing
Amelia Island benefits from a $1.8 million annual campaign with a $52,00 investment.Amelia Island had a 54.80 time return in lodging revenue alone.Continually working with Amelia Island CVB in growing golf tourism.
Amelia Island benefits from a $1.8 million annual campaign with a $52,000 investment.Amelia Island had a 54.8 time return in lodging revenue alone.Continually working with Amelia Island CVB in growing golf tourism.