Festive Lighting - OSRAM · buildings’ connecting skywalk displays colorful medium-resolution...
Transcript of Festive Lighting - OSRAM · buildings’ connecting skywalk displays colorful medium-resolution...
Festive LightingDynamic lighting solutions for celebration
FLEXIBILITY, SIMPLICITY & INNOVATION IN LIGHTING SOLUTIONS & SERVICES
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festival & event
© 2010 LEDARTIST
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Dynamic Lighting Solutions for Festivals and Events
Breathe excitement into audiences and create
memorable experiences for guests through
the influence of dynamic lighting. No other
element can so dramatically and effortlessly
transform an environment, inspire a memory,
or engage its guests, as a strategic lighting
scenario can. Traxon & e:cue’s extensive
portfolio features efficient, flexible options for a
wide range of specialty lighting for festival and
event applications. From ambiance and accent
lighting for creating anticipation or setting the
scene, to bold media and façade solutions,
which enable scalable visual masterpieces of
text, graphics, and video animations, Traxon &
e:cue’s full system solutions take customization
to a new level, making your innovative design
visions a reality and transforming your projects
into noted landmarks.
© 2010 Joan Marcus
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HSBC Headquarters, Hong Kong, China
Tsim Sha Tsui Centre and Empire Centre, Hong Kong, China
Priscilla Queen of the Desert The Musical, Toronto, Canada & New York
City, USA
Temporary Transformations
Integrate Traxon & e:cue’s dynamic lighting
solutions into your rental portfolio offering and
exponentially increase your client base and
project capability. Our system components are
vast and versatile, allowing incorporation into
a variety of specialty lighting projects including
concerts and performing arts, holiday displays,
award and showcase events, and celebrations.
Known for their longevity and efficiency, LEDs,
paired with our fixtures’ rugged components and
tough construction, equal a long-time solution.
Due to their physical flexibility and durability, our
products are also easy to store and suitable
for application on different surfaces, making
them ideal for repeat use in varying scenarios.
Dynamic lighting systems from Traxon & e:cue
allow long-lasting solutions for celebration
illumination.
© 2010 Joan Marcus
© 2010 Traxon Technologies
© 2010 LEDARTIST
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UNIQLO Shinsaibashi Flagship StoreOsaka, Japan
Gon Kirin, Burning Man Event
Permanent Embellishment
Communicate celebratory messages all year
round or put your guests in a festive mood
throughout the seasons, with intriguing lighting
solutions. As bold as you wish them to be,
Traxon & e:cue’s dynamic lighting systems bring
together state-of-the-art technology and creative
ideas, producing memorable experiences for
your guests and your company.
Traxon & e:cue’s dynamic lighting products are
regarded for their efficiency. They consume
up to 80% less energy than conventional
incandescent fixtures, allowing you to save on
costs and partake in sustainable technology.
Additionally, Traxon & e:cue’s intelligent lighting
and control portfolio allows creative possibility
so vast that it is limited only by the imagination.
When paired with an inspiring design idea,
dynamic lighting solutions will set you apart from
your competition and transform your installation
into a memorable landmark.
© 2010 LEDARTIST
© 2010 Traxon Technologies
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FEATURED PRODUCT
Dot XL-6 RGB
METHOD OF CONTROL
Video Micro Converter
LCE
Lighting Designer: LEDARTIST
HSBC Headquarters Hong Kong, China
Installer: LEDARTIST
Lighting Programmer: Kevin Li, LEDARTIST
Photograhy: © 2010 LEDARIST
HSBC Building: Large-scale branding
To celebrate the 10th anniversary of the
implementation of its Mandatory Provident
Fund (MPF), HSBC chose a dynamic lighting
and control solution from Traxon & e:cue for
a temporary installation on the exterior of its
headquarter building in Hong Kong, China. To
create a media screen large enough to reach
the eyes of the masses, 275 ultra-bright, fully-
customizable Dot XL-6 RGB systems were
installed on the building’s façade, resulting a
visual masterpiece capable of text, graphics,
and video animation. Suitable for daylight
viewing while able to shine brilliantly through
adverse exterior conditions, Dot XL boldly
communicated HSBC’s desired messaging
to customers, staff, and passersby, informing
everyone of the company’s achievement and
involving all in the celebration. The installation’s
eight e:pix universes were controlled via an
e:cue Lighting Control Engine fx (LCE-fx) and
a Video Micro Converter (VMC), which enabled
direct video output with pixel-to-pixel mapping,
showcasing HSBC’s advertising and celebration
messages on a dramatic scale.
© 2010 LEDARTIST
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FEATURED PRODUCT
Dot XL-6 RGB Mesh RGB
METHOD OF CONTROL
Video Micro Converter
VCS-1
Tsim Sha Tsui Centre & Empire Centre, Hong Kong, China
Designer : LEDARTIST
Installer : LEDARTIST
Photography: Traxon Technologies
The Tsim Sha Tsui Centre and the Empire Centre
were environmentally-conscious when selecting
their festive illumination them; they were the first
buildings in Hong Kong to use dynamic lighting
solutions to decorate their facades for the 2009
and 2010 holiday seasons.
Traxon’s ultra-bright, fully-customizable Dot XL
provides the flexibility needed for demanding
projects, and is designed to withstand weather-
changing environments. In this scenario, Dot
XL-6 RGB was mounted on a wire frame in
the shape of each festive icon. Additionally, a
4x16-meter Traxon Mesh RGB installation on the
buildings’ connecting skywalk displays colorful
medium-resolution graphics and animated
holiday greetings. The sophisticated, scalable,
semi-transparent LED system’s durable yet
flexible structure, allows it to adapt to many
surfaces in various applications.
Together, the projects consist of more than
18,000 customizable Traxon Dot XL-6 RGB,
and more than 100 flexible Mesh RGB fixtures.
Using up to 80% less energy than traditional
incandescent fixtures, Traxon & e:cue’s dynamic
lighting solutions save on operating costs and
conserve resources, while converting an existing
building into a notable landmark with their
stunning displays. And, due to their flexibility, the
products were able to be stored for repeat use.
Tsim Sha Tsui Centre & Empire Centre: Festive facade
© 2010 Traxon Technologies
FEATURED PRODUCT
Dot XL-9 RGB
METHOD OF CONTROL
Butler LCE
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UNIQLO Shinsaibashi Flagship Store, Osaka, Japan
Architect: SOU FUJIMOTO Architects
Lighting Designer: Siruis Lighting Office
Photography: Traxon Technologies
Located in the central shopping area in Osaka,
the UNIQLO Shinsaibashi Flagship Store
displays a dramatic and large-scale presence
year round, rendering it a prominent attraction for
visitors in every season. The multi-story façade
glows entirely, with general or holiday-inspired
static images and graphic animations.
To achieve this monumental installation, 312
Traxon Dot XL-9 RGB were installed behind an
ETFE film, which acted as the façade’s second
skin as well as a diffusion material, spreading Dot
XL’s light smoothly across each metal-bordered
square. The fixtures were paired with an e:cue
Lighting Control Engine (LCE), 32 Butlers, and
a Connect Base 3, which allowed programming
and recall of colorful low-resolution images
and animations consisting of abstract art for
general viewing, and holiday-themed graphics
for specific seasons and celebrations. Traxon
& e:cue’s intelligent fixtures and control make
this landmark installation a relevant and exciting
feature in Osaka, all year long.
UNIQLO Shinsaibashi Flagship Store: For every season
© 2010 Traxon Technologies
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FEATURED PRODUCT
Wall Washer XB-18 RGB
METHOD OF CONTROL
Butler
Gon Kiring, Burning Man Event, USA
Designer: Teddy Lo, LEDARTIST; Ryan Doyle
Photography: © 2010 LEDARIST
Gon Kirin, Burning Man Event: Art in motion
Gon Kiring, or “Light Dragon”, is one of the
most vibrant, animated Mutant Vehicles to be
a part of the famous Burning Man Event, which
occurs each year in the desert of an ancient,
dried lakebed. Built upon the chassis of a 1963
Dodge truck, the Light Dragon is 16 meters long
and seven meters tall, and is equipped with
festival necessities including a DJ booth, seating
for approximately 20 people, a hydraulic head
and a flamethrower mouth. But part of what
gives Light Dragon its name, is the 750 meters
of linear RGB fixtures, and several Wall Washer
XB-RGB installed all over the dragon’s body and
controlled by an e:cue Butler, that brings it to life
and gives it a vibrant glow throughout the desert.
This unique project, one of many large-scale
installation contributions to the Burning Man
Event, is one of the most artistic and unique
installations in which Traxon & e:cue’s dynamic
lighting systems have been involved. Through
the creativity and insight of LEDARTIST, our
product flexibility has been taken to a new level.
Gon Kirin, Burning Man Event: Art in motion
© 2010 LEDARTIST
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FEATURED PRODUCT
String RGB
METHOD OF CONTROL
Video MicroConverter
Priscilla Queen of the Desert The Musical, Toronto, Canada & New York City, USA
Designer: Nick Schlieper
Priscilla Queen of the Desert The Musical: Center stage solution
Installer: Hudson Scenic Studio
Photograhy: © 2010 Joan Marcus
Priscilla Queen of the Desert The Musical, brings
Traxon & e:cue’s complete LED system solutions
to center stage. The most colorful character
in the production, Priscilla is a pink, life-sized
bus that transports three friends on an exciting
adventure through the Australian outback.
Covered with 219 custom Traxon String RGB
systems, Priscilla glows, dressed in over 35,000
pixels of LED illumination. And behind the bus,
an additional 44 custom String RGB systems
are woven together, creating an automated
flitter drop. Eleven e:cue Video Micro Converters
(VMCs) control the 126,240 e:pix channels,
displaying two-dimensional video on a three-
dimensional object. The video content is also
capable of being manipulated in real-time,
allowing Priscilla’s graphics to often reflect what
is happening around her, on stage. The versatility
of Traxon’s String RGB, combined with the
advanced capabilities of e:cue lighting controls,
creates an effect that perfectly personifies
and animates Priscilla, allowing her dynamic
character to shine.
© 2010 Joan Marcus
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Our commitment to you
Traxon & e:cue transforms creative visions into
unforgettable lighting experiences, elevating
environments around the world.
We believe that the phrase “complete solutions”
encompass more than just a product portfolio;
the solution starts with the first creative spark.
Our team of outstanding professionals, together
with our global partner network, will guide you
through each project phase. From creative ideas
and selecting the best system to communicate
your vision, to post-installation communication,
our worldwide project management, planning,
and support services, are yours throughout the
process.
The age of digital lighting is here; you can be
part of the revolution. We invite you to partner
with us for your next dynamic lighting project.
© 2010 LEDARTIST
FLEXIBILITY, SIMPLICITY & INNOVATION IN LIGHTING SOLUTIONS & SERVICES
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