Festival No.6

A PA RT N E R S H I P I N V I TAT I O N


A cOmPlETEly dISTINcTIVE ANd PREmIum ExPERIENcE for the 25 – 40 year old demographic in the most

remarkable festival set ting in the Uk

b ac kg ro U n d-

Festival No.6 is born out of the desire and passion to create a completely distinctive, premium and intimate festival experience for the 25 – 40 year old demographic and in doing so, utilise the

breathtakingly beautiful environment of portmeirion and the uniqueness of the villages inspiring venues, structures, accommodation and architecture.

T H E P RO d u c E R S -

festival no.6 is produced by the masterminds behind festivals and events that include, snowbombing, the Warehouse project, beach break live, lounge on the farm, parklife along with the directors of ear to the

ground production and portmeirion ltd.

We invite you to leave the real world behind and join us in reliving your youth and entering into a journey of exploration and indulgence in the most incredible festival site you will ever see. featuring an intimate, bespoke banquet of music, arts and culture in a mystical and magical village. festival no.6 will take place over the weekend of september 14-16 in one of the Uk’s most beautiful and iconic landmarks

Portmeirion, Wales, the home of the cult TV series, The Prisoner.


Portmeirion is more than a beautiful backdrop; it will form the infrastructure and cradle our creativity with intimate live performances from iconic bands, amazing installations, surreal street theatre and impromptu interactive happenings all woven together to create a magical environment that you can totally immerse yourself in.

O u r m a i n s ta g e i s a m e d i t e r r a n e a n i n s p i r e d cO a s ta l v i l l a g e , a n d t h e s e a , m O u n ta i n s a n d fO r e s t s a r e O u r p e r i m e t e r f e n c e s .

The entire resort will be closed off for exclusive use by festival guests; instead of pre fabricated venues, the main stage, accommodation and camping fields will be positioned with stunning views across the bay.

- portmeirion the festival site -


festival nO.6pOrtmeiriOn, nOrth Wales

7,500+ guests £139 fOr 3 nights

- m u s i c -discerning participants deserve

something more, so we’ve lovingly put together a bespoke bill for festival no.6 from iconic headline bands such as New Order and Primal Scream, to the some of the most amazing dJ talent of all time.

- a r t s & c u lt u r e -Portmeirion will come alive with

intimate readings and talks, exclusive film screenings with live soundtracks,

stand-up comedy, art trails through the ancient woods, story telling in the

clearings, master classes, pop-up theatre and art installations.

- f O O d & W i n e -from the pop up pop-up champagne and

oyster bar in the portmeirion gardens to the festival food stalls that we have

chosen with care, with particular emphasis on local and organic produce, festival no.6 will include a tantalizing food and drinks menu for all budgets.

- a c c O m m O d a t i O n -portmeirion offers the most unique and

memorable accommodation imaginable… From the historic Portmeirion castle, hotel and cottages to the luxury yurts,

tipis and bell tents… or people can choose to stay in their own tent.

- v e n u e s -in addition to the greenfield festival site

with main stage and range of bespoke venues, Festival No.6 will utilise the

whole village of portmeirion with programmed performances and activity

in the Town Hall, The colonnade gardens and estuary stage along the

River dwyryd.

- key information & figUres overvieW -


Mainstage MoMents to iconic intiMate gigs

-festival no.6 will boast a 24 hour soundtrack

worthy of a weekend without musical boundaries. guests will enjoy epic main stage moments from iconic legends and witness unusual performances

in unique spaces; outlandish happenings and intimate gatherings, visual arts and spoken word.

The first live Acts Announced include the electronic revolutionaries NEW ORdER and legendary live band and rock revels primal

scream along with a dJ line up that includes francois k, erol alkan & mr scrUff.

- the mUsic -


live acts

neW Order / primal screamspiritualiZed

plus manY mOre tB a

dJs

francOis K (deep space) / erOl al Kan / mr scruff (Keep it unreal)

derricK car ter dOes discOandreW Wea therall & sean JOhnst On present a lOve frOm Outer sp ace

hOrse me at discO / Jer rY dammers / dOn letts / OptimO / luKe sOl OmOn / daniele Baldelliplus manY mOre tB a

- a bespoke banQUet of mUsic, arts & cUltUre -

- the mUsic: first line Up annoUncement -


The main festival site is located in the green fields directly above the village. however festival no.6 will also utilise all the palatial buildings

and structures that Portmeirion

- t h e p i a Z Z a - - B r i s t O l c O l O n n a d e - - t h e ‘ c a u g h t B Y t h e r i v e r s ta g e - - t h e c a s t l e g a r d e n s -

- t h e m a i n s ta g e - - d a n c e t e n t s - - W O O d s a n d W a l K s - - c i n e m a -

- p O p u p r e s ta u r a n t - - h O t e l p m - - t h e c a s t l e - - l O n g ta B l e s -

- layoUt stages & venUes -


Festival No.6 is born out of the desire to cater for a slightly more mature audience for which there is a distinct lack of product offerings particularly in the north of england. We feel that there are many people who have enjoyed festivals in the past, however due to factors such as age, matured attitudes and family are much more selective about what they would normally attend.

- key at tribUtes -

O f t h e a u d i e n c e

25 – 40 prOfessiOnal males & females

earning 35K + per annum

aBc1 hOusehOlds

Well travelled

aWare Of trendsseeK qualitY and

influenced BY design

envirOnmentallY aWare

appreciatiOn Of gOOd fOOd and Wine

musicallY KnOWledgeaBle

technOlOgicallY savvY

medium tO high users Of sOcial media

Well infOrmed and aWare Of current affairs

cOncerned With appearance (and persOnal Brand assOciatiOns)

liKelY tO Be in a relatiOnship and attend With their ‘Other

half’ & ‘sOcial grOup’

- the aUdience -

KeY target generatiOn X


OPPORTUNITY FOR BRAND INTEGRATION

FESTIVAL VALUES

- T H E -

LEGACY- T H E -

PRE JOURNEY& BUILD UP

<

<

<

<

MARKETING & COMMUNICATIONS PLAN-

STRATEGIC PARTNERSHIPS & EVENTS-

PR STRATEGY-

BRAND AMBASSADORS-

BLOGGER OUTREACH

- the commUnications plan -

festival no.6 will execute a well-planned & tightly scheduled communications plan that will focus on the target audience and the peripheral subcultures, their interests and activities. The integrated plan is a mixture of above and below the line media and includes a combination of tv, radio, outdoor, digital, social and PR, which will ensure that amplification and awareness far surpasses the festival attendees.


- g e n e r a l -

cOmmunicatiOns activitY

outdoor media: national campaign in underground tube stations, bus stations & city

poster sites. -

print magazines & newspapers: combination of key music, lifestyle, newspaper and travel

titles and supplements.

-national radio: partnership with bbc radio 6 & combination of marketing across regional

radio platforms.-

artist leverage & brand ambassador program: recruitment of headline artists,

acts, chefs and personalities to act as brand ambassadors for Festival No.6 lauren laverne

(celebrity) / Jools holland (music) / Jarvis cocker (music) / dudley newbury (food & Wine) / please note: negotiations pending

high focus on digital with all promotional and marketing activity

having social media and digital amplification as the key driver and

at the heart of all campaigns

- sOcial & digital -

series of bespoke videos are being produced on Portmeirion, key venues

& headline artists and will include exclusive interviews, performances. content will be seeded on Festival No.6 and extensive networks and platforms of organisers networks, blogger outreach, you tube super

users, press, media partners and general video viewing platforms.

- Branded cOntent distriButiOn -

high level of activity and engagement across all platforms including large media spend to leverage artist social networks

- faceBOOK / tWitter / tumBlr / pintrest / nO.6 nOteBOOK & BlOg -

multiple bespoke digital campaigns integrated with facebook & twitter and run in conjunction with a brand

or media partner.

- sOcial media cOmpetitiOn -

online media budget for paid placements on key music, travel, lifestyle, fashion and ticketing

websites and blogs.

- Online media -

national pr campaign across full range of consumer print, online, broadcast, and radio titles and

stations. festival no.6 has engaged high profile agency for the national campaign supported with a regional

agency to maximise results in the north of england and Wales.

- pr -

high profile media partnerships are being negotiated with the

below titles and will include a range of editorial print and broadcast

coverage, advertising, social media integration and database marketing. please note: negotiations pending

- media partners -

competition placements in a combination of titles to win a variety

of prizes including the full festival experience / signed memorabilia /

exclusive and intimate gigs at the event.

- cOmpetitiOns -

large allocation for press. guaranteed reviews and features in variety of the most respected titles

and recognised titles.

- press trip & hOspitalitY prOgram -

Selection of key music, lifestyle, travel and luxury bloggers to act as Festival No.6 ambassadors over the

promotional period and at the event. bloggers offered exclusive content,

artist interviews and will be the ‘unofficial’ voice of the event through

their online networks.

- BlOgger Outreach -

- commUnications activity -


festival no.6 represents an amazing opportunity for a brand that wants to create unique experiences and align themselves with a premium music offering in an absolutely incredible location.

Just like the festival itself, we do not offer off the shelf packages – everything that we do is bespoke. We are opening a select few opportunities to partners we feel would enhance the experience at Festival No.6 and marry it with quality marketing and activity.

With that in mind we are happy to discuss any creative partnership ideas, listings and retailing rights for the festival.

Opportunities include, however are by no means limited to:

• BespOKe venue & partY partnerships

• eXclusive cOntent and Branded, One Off intimate ‘sessiOns’

• generOus ticKet allOcatiOn and vip eXperiences • luXurY accOmmOdatiOn

• integratiOn acrOss all cOmmunicatiOns

• sampling and eXperiential activitY

• pOurage / BespOKe Bars

• tv spOnsOrship (sKY arts / channel 4)

- brand partnership opportUnities -


- thank yoU -

PLease contact -

siMon BRoYDeMaiL: [email protected]

MoBiLe: +44 (0)79080473teL: +44 (0)1234714032

-cHRis MccoRMicK

eMaiL: [email protected]: +44 (0)7980640478

teL: +44 (0)1234714032-

WWW.FestiVaLnUMBeR6.coM

Festival No.6

Documents

Transcript of Festival No.6