festival facts:• TheleadingFilmFestivalinSouthEast

UnitedStates

• Specializinginworldcinemawitha

gatewaytoLatin Americathatfosters

appreciationofcreativeandtechnical

talent,andinternationalculture

• Establishedin1983,nowenteringits33rd

consecutiveyear

• MiamiFF2015included 250+screenings

&eventsthroughoutMiamiBeach,

DowntownMiami,CoconutGrove&Coral

Gables

• Averageof5 billion annualtrackedmedia

impressions

• Featuredinnational press outlets

includingMiamiHerald,PeopleMagazine,

Variety,IndieWire,TheHollywood

Reporter,Univision

• Morethan $95,000 inprizesawardedto

winningfilmmakers

2015 at a GlaNceThe32ndannualMiamiInternationalFilmFestival,producedandpresentedbyMiamiDadeCollege,andledbyExecutiveDirectorJaieLaplante,celebratedoneofitsmostsuccessfulyearsever,welcoming47World,International,NorthAmericanandU.S.premieresandover300filmmakersandindustryprofessionals.Morethan240differentscreeningsandeventsatvariouslocationsthroughoutMiami,kickingoffwithamemorablescreeningoftheAcademyAwardnominatedfilm‘WILDTALES’.

TheFestivalwelcomedsuchinternationallyacclaimedfilmmakerssuchasAmmaAsante,BillyCorben,PhilLord,AaronMoorhead,JiillBauer,MorganNeville,ZhangMeng,

StarssuchasCherylBooneIsaacs,ElenaAnaya,InmaCuesta,IrisApfel,PazVega,PrasMichael,MaxiIglesias,andmore.

DeMOGRapHics60,000 Attendees

gender:62% femALe38% mALe

etHnIC HerItAge:50.81% Are Of HIsPAnIC HerItAge

Age:31% BetWeen tHe Ages Of 18-3455% BetWeen tHe Ages Of 35-6414% Are Over 65

LOCAtIOn:72% sOUtH fLOrIdA resIdents

edUCAtIOn:37.32% A BACHeLOr’s degree 29.30% mAster’s degree14.14% AdvAnCe grAdUAte WOrk Or PH.d.

AnnUAL HOUseHOLd InCOme: 18% $25,000 tO $49,999 31% $50,000 tO $99,999 51% $100,000 Or mOre

250FILMS&SPECIALEVENTSTOOkPLACETHROUGHOUTTHE10DAYSINMIAMIBEACH,DOWNTOWNMIAMI,COCONUTGROVE&CORALGABLES

MORETHAN$90,000INPRIZESAWARDEDTOWINNINGFILMMAkERS

THEFESTIVALISSUPPORTEDBYMORETHAN100SPONSORS,EACHWITHINDIVIDUALLYTAILOREDSPONSORSHIPPACkAGESTARGETEDTOGUARANTEEMAxIMUMOPPORTUNITYFORREqUISITEANDCREATIVEBRANDExPOSURE

AUDIENCEENGAGEMENTATANALLTIMEHIGH!THEAVERAGENUMBEROFLExUSAUDIENCEAWARDBALLOTSCASTPERSCREENINGROSETOANALL-TIMEHIGHAVERAGE

FILMSFROM43COUNTRIESWERESCREENED

THEFIVEFILMSFEATUREDINLEEBRIANSCHRAGER’SCULINARYCINEMAPRESENTEDBYFREDERICkWILDMAN&SONSCATEGORYWEREALLFOLLOWEDBYFIVEMASTERFULLYPAIREDDINNERS

429VOLUNTEERSFILLED784SHIFTS,ANDCOLLECTIVELYWORkEDTHOUSANDSOFHOURS

FASHIONICONIRISAPFELSTYLIN’AT93RECEIVEDASTANDINGOVATIONFROMTHEAUDIENCEASSHEPRESENTEDHERSELFPOSTFILMSCREENING

THEFESTIVAL’SOPENINGNIGHTFILM‘WILDTALES’WASSOLDOUTTHREEWEEkSBEFORETHEFESTIVALSTARTED

MIFFAWARDSAREPRODUCEDBYTHESAMEPEOPLEWHOMAkETHEGOLDENGLOBESANDMTVMANONTHEMOONSTATUES

fuN 2015 facts

pRess cOveRaGe

MiaMi MaGaziNe | veNue MaGaziNe | OceaN DRive | key BiscayNe MaGaziNe | BRickell MaGaziNe | fisHeR islaND MaGaziNe| laN aiRliNes MaGaziNe | Haute liviNG MaGaziNe | selecta MaGaziNe | WiRe Weekly | MiaMi HeRalD | MiaMi NeW tiMes | usa tODay | el NuevO HeRalD | DiaRiO De las aMéRicas | suN seNtiNel | NeW yORk pOst | suN pOst | MiaMi tODay |sOutH flORiDa JeWisH JOuRNal| el DiaRiO aRGeNtiNa | caRas (MéxicO) | cONexiONes (cOlOMBia) | 20 MiNutOs (spaiN) | lataMciNeMa (latiN aMeRica) | yacHtiNG tiMes MaGaziNe |

ONliNe

iNDieWiRe | HuffiNGtON pOst | et ONliNe | aOl | tHe HOllyWOOD RepORteR | vaRiety | scReeN iNteRNatiONal | peOple eN españOl | us Weekly | yaHOO |exaMiNeR | Haute liviNG| uNivisióN | teleMuNDO | | iNsiDe Reel | tv GuiDe | efe | MiaMi HeRalD | MiaMi NeW tiMes | el NuevO HeRalD

BROaDcast

aBc NeWs / uNivisiON | NBc 6 | NOticias 23 | cNN eN espaNOl | teleMuNDO | cBs 4 | vieNDOMOvies

MORe tHaN 4 BilliON vieWeRs saW Miff 2015 cOveRaGe OR

The2015Festival’slocal,nationalandinternationalmediaoutreachresultedinacampaignthatincludedprintadvertisinginmajorinternational,nationalandlocalpublications,radiopromotions,TVcommercials,emailnewslettersandonlinedisplays.

facebook:TheFestival’sFacebookpagegained10,330fans,a32%increasefrom2014,reachingover30kpagelikes.Atanygiventime,thepagereachesover70,000peopleandover3,000 usersengagedwiththeposts.ThisincreasedinterestaugmentstheFestival’srelationshipwithitsfan-base,andfurtherhelpsexpandbrandawarenessandfordrivingcampaigns

twitter:The#MiamiFFhashtagwasusedduringthefestivalperiod&reachedanaudienceof9,646,957throughmentionsandretweets.Averifiedaccountwith18.8kfollowers.

flickr:MIFF’simagegalleryonFlickrhasbeenviewedover2,198,635 timesasofJune2015.

instagram:#MIAMIFFwasvisualizedpubliclywith 3,421 posts

festival insider:MIFF’sdailye-blastssponsoredbylexusduringtheFestivalkeptour30,000+ subscriberbaseconnectedandinformed

MaRketiNG & pROMOtiON

MaRketiNG & pROMOtiONfor 2015 festival launched a significant marketing campaign designed to reach more Miami residents through a variety of channels. More than 571,179,139 gross impressions were realized at some of the following outlets:

FestivalbannerswrappingOlympiaTheaterattheGusmanCenterforthePerformingArts

Thirty(30)busshelteradsthroughoutMiami+MiamiBech

Twenty-five(25)flagpolebannersacrossDowntownMiami+Brickell

Twoweeksofthe#MiamiffhashtagrollingacrosstheIntercontinentalHotel

250,000FestivalTicketguidesdistributedthroughoutSouthFloridaHeavyadvertisementthroughouttheMiamiInternationalAirport

Nine(9)busesthroughoutDadeCounty(including3fullback,3ultrakingand3kingsizebusads)

CarmagnetsonallFestivalvehicles

HeavybrandingatallFestivaltheaters

Pre-screeningsponsorslide-showwithTwitter&Instagramfeedsateverytheater

Step&RepeatsatmostFestivalvenues+events