FESTAFRICA 2015

VETERANS PLAZA, SILVER SPRING MARYLAND

AUGUST 8-9TH, 2015 (1PM -8PM)

Contact: Efua Opoku, Sponsorship Director

Email: Sponsorship.festafrica@gmail.com

Website: www.festafricausa.com

(443) 687 9279

ABOUT FESTAFRICA

FestAfrica is the Flagship program of the Afropolitan Youth Association (AYA) of Maryland. FestAfrica is the largest African festival in the Maryland, DC and Virginia area with over 8,000 attendees

FestAfrica is a cultural event that brings together the African community across Maryland, Washington D.C., and Virginia (DMV) to celebrate African arts and culture. Festival attendees learn about Africa through the music, art, food and fashion.

2015 marks the 13th year anniversary of FestAfrica which takes place over a 2-day period, August 8th-9th.

With a theme of “African Health in the Community”, FestAfrica this year will incorporate a focus on health in the African community in the DMV and beyond.

The success of FestAfrica is centered around performances by local and international artists representing various regions of Africa, cultural dances, African food, over 50 vendors, children’s games, arts, crafts, health booths and a host of activities that appeals to the community.

The festivals audience is very diverse with over 80% of the attendees representing the African immigrant population and African American community.

FESTAFRICA SPONSORSHIP

The 2015 festival gives sponsors the opportunity to make meaningful connections with consumers by providing prime locations on the plaza to allow sponsors to directly engage with attendees interested in their business.

Sponsors benefit from promotional platforms such as social media, print, radio, website and a carefully crafted PR campaign.

We encourage sponsors to be creative in the use of the tent space provided on the plaza with activities such as games, giveaways or presentations.

FestAfrica offers sponsors the option to receive additional visibility by sponsoring the awards program “ FestAfrica Honors” which recognizes the achievements of Africans in the Diaspora.

PLAZA FORMAT AND BENEFITS

FestAfrica Site Map 2015 Plaza

4 (10x10) spaces

6 (10 x 10) spaces

1 (10x10) space

2 (1

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10

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Concert Area

Stage

1 (10x10) space 2 (10x10)

spaces

Welcome space

Additional spaces available on Ellsworth Drive, 1 Veterans Pl, Silver Spring, MD. Click here to view site on Google maps.

Tents for sponsors are positioned strategically around the main stage and close to the entrance to the plaza for increased interaction with attendees.

Festival attendees are able to walk around easily and are able to engage with our sponsors as well as vendors.

TARGET DEMOGRAPHICS

FESTAFRICA TARGET AUDIENCE

A Diverse group with a focus on the African Diaspora in the DC, Maryland and Virginia area.

FESTAFRICA FESTIVAL SITE

The festival takes place in Silver Spring, Maryland at the Veterans Plaza in the heart of Montgomery County. FREE parking

ATTENDANCE- OVER 8,000 People ADMISSION: FREE

Race Age Income

Black/African American-84% 22-35 (45%) Less than$20K-25%

Caucasian-10% 36+ (32%) $20-$30K-16%

Hispanic-4% 21 & under (23%) $30K-$40K- 25%

Other-2% $40K-$50K- 16%

$50K-$75K- 10%

Greater than $75K- 9%

PAST SPONSORS

WHOLE FOODS SILVER SPRING MARYLAND STATE ARTS COUNCIL TAG NATION

OVACOM MEDIA UDR RADIO STACY TUCKER STATE FARM INSURANCE

EVENT RENTALS DC MONEY GRAM P.E.R.K CONSULTING

CHICK FIL A SILVER SPRING ARIK AIRLINES TRIBEX

PAYROLL SUPPORT SERVICES AFRICAN CHAMBER OF COMMERCE SERIOUSLY POSITIVE LLC

MAJESTIC MOMENTS KAISER PERMANENTE ALL THINGS ANKARA

SPONSOR TESTIMONIALS

Below are a few testimonials from some of our wonderful sponsors who have partnered with us to make the festival a success.

DISH NETWORK AFRICAN BUSINESS OWNERS FORUM VIGO MONEY TRANSFER

WESTERN UNION U.S CENSUS FOX 45

AD-ASTRA VIP COMMUNICATIONS WESTERN UNION

U.S CENSUS AFRO-AMERICAN NEWSPAPER WEAA 88.9FM

JOHN C ETOH, CPA WAZOBIA JOBS CAREER NATION

FRITO LAY PREVENT FIRST ASSOCIATED BLACK CHARITIES

MD ASSOCIATION OF NIGERIAN PHYSICIANS

U.S TELELINKS

“Fest Africa is a great outreach event for a company like ours. The exposure we got from our sponsorship far exceeded the value of the Sponsorship fee. The event was a great source of leads; in fact, a few of the households that visited our booth have since become our clients. Any business that is interested in growth, especially amongst the audience that Fest Africa reaches, will certainly benefit from participation in this event and we plan to work with them for many years to come.”

Stacy Tucker State Farm Insurance Company

“Our company worked with Fest Africa as a 2013 festival sponsor. I highly recommend this opportunity to other small businesses and nonprofits who are hoping to gain more exposure in a fun and creative way. After being listed as a sponsor, we noticed immediate results including increased website visits that were referred by their website and social media postings. On the day of the event, we also received several inquiries and made connections with potential clients that were interested in our services. Their sponsorship team was also a delight to work with. From our initial inquiry to the day of the event, all representatives were very professional and responsive. They followed through and delivered on all the benefits that were included in our package, and even went the extra mile with following up to ensure that we were satisfied with their services. I strongly recommend this sponsorship opportunity for other small businesses and nonprofits.”

Andrena Sawyer, P.E.R.K Consulting “Working with FestAfrica was a delight and a pleasure. We took out the Gold sponsorship package and received true value for our money. We experienced considerable growth in our listener numbers which we tracked by comparing data from those listening in the DMV area prior to and immediately after the festival and the results were impressive. Another bonus was working with an extremely organized and professional backend team that made every provision to accommodate us at the event. Looking forward to FestAfrica 2015. Keep it up guys.”

Charly B, UDR Radio UnderDaRock Ent

SPONSORSHIP LEVELS

PLATINUM SPONSOR (1) $6,500

FestAfrica Honors Awards sponsorship recognition at the 13th Annual FestAfrica festival Logo/Link displayed on FestAfrica website Corporate logo inclusion on all contracted FestAfrica media relations and publicity Placement of (2) corporate banners (supplied by sponsor) Corporate banner (1) on FestAfrica Main Stage (supplied by sponsor) Full page Color Ad in event program booklet (front cover insert and back page cover)

o Copy deadline: Friday July 10th, 2015 Daily mention from the FestAfrica main stage Opportunity to schedule a 20 minute presentation on the main stage Photo opportunity with headline entertainers (Day/Time TBD) 2- 10x10 tent including tables, chairs & access to electricity* Four (4) VIP passes to FestAfrica pre & post events

GOLD SPONSOR $4,500

Sponsorship recognition at the 13th Annual FestAfrica festival Logo/Link displayed on FestAfrica website Corporate logo inclusion on all contracted FestAfrica media relations and publicity Placement of (2) corporate banners (supplied by sponsor) Full page B/W Ad in event program booklet

o Copy deadline: Friday July 10th, 2015 Daily mention from the FestAfrica main stage Opportunity to schedule a 10 minute presentation on the main stage Photo opportunity with headline entertainers (Day/Time TBD) 1- 10x10 tent including tables, chairs & access to electricity* Two (2) VIP passes to all Pre & Post FestAfrica events

SILVER SPONSOR $2,000

Sponsorship recognition at the 13th Annual FestAfrica festival Logo/Link displayed on FestAfrica website Corporate logo inclusion on all E-blasts and color Ad promotional flyers Placement of (1) corporate banner (supplied by sponsor) ½ page B/W Ad in event program booklet

o Copy deadline: Friday July 10th, 2015 Daily mention from the FestAfrica main stage 1- 10x10 tent including tables, chairs & access to electricity*

BRONZE SPONSOR $1,000

Sponsorship recognition at the 13th Annual FestAfrica festival Logo/Link displayed on FestAfrica website ¼ page Ad in event program booklet

o Copy deadline: Friday July 10th, 2015 1- 10x10 tent including tables, chairs & access to electricity*

* Extension cords to connect to electric outlets will NOT be provided by FestAfrica. * All interested Media Sponsors, contact Efua Opoku directly about sponsorship offers

PROGRAM AD You can also place an ad in our FEST AFRICA Program Book! The Program Booklet is given to attendees at no cost to them, as a special gift from us. These 8.5 x 11 Black & White booklets provide information about our organization, our scheduled events and businesses such as YOURS that partner with our communities! Half Page Ad (5W x 4H inches) – $125 Full Page Ad $200 (5W x 8H inches)

DEADLINE: JULY 5TH 2015

Please check the sponsorship package of your choice:

[ ] Platinum Sponsor - $6,500 [ ] Gold Sponsor - $4,500 [ ] Silver Sponsor - $2,000 [ ] Bronze Sponsor - $1,000

[ ] Program Full Page Ad (B&W) - $200 [ ] Program Half Page Ad (B&W) - $125

Company Name_______________________________________________________________________

Contact Name/Title____________________________________________________________________ Address: ____________________________________________________________________________

City: _________________________________ State: ________________ Zip: _________________

Telephone: _________________________________ Fax: ______________________________

Email: ______________________________________________________________________________

My sponsorship contribution has a value of $ _________________________

Make checks or money order payable to: Afropolitan Youth Association of Maryland (AYA). Return form and check to AYA, Attn: Tolu Olumide P.O.Box 4642, Lutherville, MD. 21094 Advertising: Electronically created files should be saved in jpeg format at 300dpi. Email your Ad/Artwork to sponsorship.festafrica@gmail.com or mail printed Ad along with your completed form & check to the above address.

I/We agree to comply with event rules and regulation. I/We will not hold the Nigerian Youth Association of Maryland, ‘FestAfrica’ responsible for any injury incurred during this event. This is a rain or shine event.

Authorized Signature: ________________________________________ Date: ______________________FestAfrica finances are managed by The Afropolitan Youth Association of Maryland a non-profit 501 (c) (3) organization. Federal Id# 86-1065739. All donations are tax-deductible.

Sponsorship Commitment Form

CONTACT

FESTAFRICA SPONSORSHIP

EFUA OPOKU

AFROPOLITAN YOUTH ASSOCIATION

(443) 687 9279

SPONSORSHIP.FESTAFRICA@GMAIL.COM