Ferriss - Le Web 2
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Transcript of Ferriss - Le Web 2
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HOW TO CREATE A GLOBALPHENOMENON
WITHLESS THAN $10,000
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THE GUIDING PRINCIPLE:Whenever you find
yourself on the side of themajority, it's time to pause
and reflect.-Mark Twain
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THE 4-HOUR WORKWEEK?
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DECEMBER 26, 2006The Assumptions:
-Consistent suggestions: radio and blogs.
-Most books fail or stick 1-2 weeks.-Online can appreciate with time.
The Goal:
- 20,000 earlyvangelists in 2 weeks.-Surround sound effect
Suggestion: Read 1,000 True Fans
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DATA IS KING.
7am and 6pm PST on Tuesday, Thursday, Saturday.
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3 TIPPING POINTS
1) Indirect2) Direct3) Meta
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SELL AROUND THE PRODUCTPPC: Phenomenize, Polarize, and Communitize.
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SAMPLE FINDINGS
From wording to read time -- test it all.
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HOW I RESEARCH
www.twitter.com, www.slinkset.com, www.evernote.com
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VIDEO AND PHOTOS
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#1: BUT HOW WILL I USE IT?
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HOW NOT TO PITCH
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PLAN BIG,BUT TEST ASSUMPTIONS.
DOING THE UNTHINKABLEIS EASIER THAN
YOU THINK.
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The New and Expanded Edition (100 New Pages)
Launches Tuesday, 12/15/09:
http://bit.ly/jEAUT
Excerpts and More:www.fourhourblog.com
http://www.fourhourblog.com/http://bit.ly/jEAUThttp://www.fourhourblog.com/http://www.fourhourblog.com/http://www.fourhourblog.com/http://bit.ly/jEAUThttp://bit.ly/jEAUT
