FUNCTIONAL EXPOSURE REPORT

IN

ELECTRONIC MEDIA

AAJ TAK Submitted in partial fulfillment for the requirement of Bachelor of

Journalism and Mass Communication

UNDER GUIDANCE OF: -

Ms.SHIKHA MUDGAL

SUBMITTED BY:-

Name: DIKSHA MEHTA

Enrollment no: 05390102409

Semester: 5TH SEMESTER

FAIRFIELD INSITUTE OF MANAGEMENT AND TECHNOLOGY

(Affiliated to Guru Gobind Singh Indraprastha University, Dwarka)KAPASHERA, NEW DELHI-110037

DECLARATION

I, DIKSHA MEHTA, a student of Bachelor of Journalism and Mass Communication

BJ (MC), with enrollment number 05390102409, batch 5 th semester , at Fairfield

Institute of Management and Technology (FIMT), Guru Gobind Singh Indraprastha

University Delhi, have undertaken Industrial Training as prescribed after the Fourth

Semester at AAJ TAK. This report based on my experience and learning during

industrial training is submitted herewith for evaluation in the Fifth Semester.

[SIGNATURE OF STUDENT]

DIKSHA MEHTA

05390102409

Place:

Date:

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CERTIFICATE

This is to certify that DIKSHA MEHTA a student of Bachelor of Journalism and

Mass Communication Guru Gobind Singh Indraprastha University, enrolled for the

batch 2009-12, with Enrolment no. 05390102409 completed internship/industrial

attachment from 18-7-2011 to 17-8-2011 as part of Industrial Training Report.

[SIGNATURE OF THE GUIDE]

Ms. Shikha Mudgal LecturerFIMT

New DelhiDate.................., 2011

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(III)

ACKOWLEDGEMENT

As recommended by the Guru Gobind Singh Indraprastha University, the students of BJ(MC) were supposed undergo internship in Electronic Media up to 6 weeks.

I, DIKSHA MEHTA of BJ (MC), Vth semester, Enrollment No.05390102409, students of Fairfield institute of management & technology, have taken one month training in Electronic media “AAJ TAK”.

I owe my gratitude to ANJALI SAHNI (anchor), AAJ TAK, New Delhi as he gave full co-operation in letting me understand the working of Electronic Media and my first brush on professionalism.

I am highly thankful to Ms.SHIKHA MUDGAL (lecturer, FIMT) who guided me in internship process and supported me to move ahead for Electronic field. I express my thanks to Director [MRS. NALANI NANGLIA] and Principal [MRS.CHANCHAL VASHISTHA], for extending her support

I would like to pay my token of thanks to my faculty and college who push me further to work for AAJ TAK.

DIKSHA MEHTA(Student)FIMT, KAPARSHERA

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PREFACE

Aaj tak is an electronic news portal that provides prominent and useful featured news in Hindi. Aaj tak works as a multidimensional news channel, the reporters at Aaj takProvide regular updated news which is featured directly on television or on their website WWW.TVTODAY.COM and will be provided too many other news channels hence eliminated burden over many other news channels.

Aaj tak has many countrywide reporters working for the channel and providing up to date news. Over the years aaj tak has been working with full zeal &enthusiasm, for its users and other news channel.

While most of aaj tak’s work has focused on small businesses, over the time it has gained rich experience, particularly on business issues. As a result of these experiences, aaj tak strongly believes that to be effective, competitive and sustainable, profits must not only the criteria, the channel must also be caring and creative & must run their operations as fair businesses.

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CONTENTS

Declaration………………………..………… (i)

Certificate by the guide…………………….. (ii)

Certificate by the organization…………….. (iii)

Acknowledgement………………………….. (iv)

Preface………………………………………. (v)

About the electronic media……………… (1-5)

Objective of the internship……………. (6)

About the organization………………. (7-13)

Work Done…………………………… (14-15)

Conclusion………………… (16-17)

References…………… (18)

INTRODUCTION ABOUT THEELECTRONIC MEDIA

Television (TV) is a telecommunication medium for transmitting and receiving moving images that can be monochrome (black-and-white) or colored, with accompanying sound. "Television" may also refer specifically to a television set, television programming, and television transmission.

In today’s world, television has become one of the most powerful means of mass communication .It can impart education, information and entertainment. Television has become an integral part of our lives.

Today television has become an integral part of our lives. However, television is a recent invention. Very few homes had television sets some Fifty years ago. Also, till the 1990s Doordarshan was the only channel available to a vast majority of Indians. This lesson will take you through the story of television.

Television began in India on 15th September 1959 as an experiment. There were only two one-hour programmes a week, each of one hour duration.

The early programmes on these experimental broadcasts were generally educational programmes for school children and farmers. Several community television sets were set up in Delhi’s rural areas and schools around Delhi for the dissemination of these programmes. By the 1970s, television centers were opened in other parts of the country also. In 1976, Doordarshan, which was All India Radio’s television arm until then became a separate department.

The aim of a television system is to extend the sense of sight beyond its natural limits and to transmit sound associated with the scene. The picture signal is generated by a TV camera and sound signal by a microphone. In the 625 lines CCIR monochrome and PAL-B colour TV systems adopted by India, the picture signal is amplitude modulated and sound signal frequency modulated before transmission.

The two carrier frequencies are suitably spaced and their modulation products radiated through a common antenna. As in radio communication, each television station is allotted different carrier frequencies to enable selection of desired station at the receiving end. The TV receiver has tuned circuits in its input section called ‘tuner’.

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It selects desired channel signal out of the many picked up by the antenna. The selected RF band is converted to a common fixed IF band for convenience of

Providing large amplification to it. The amplified IF signals are detected to obtain video (picture) and audio (sound) signals. The video signal after large amplification drives the picture tube to reconstruct the televised picture on the receiver screen.

Similarly, the audio signal is amplified and fed to the loudspeaker to produce sound output associated with the scene.

The broadcast television system is typically disseminated via radio transminations on

designated channels in the 54 -890MHz frequency band. Signals are now often transmitted with stereo and /or surrounded sound in many countries. Until the 2000 broadcast TV progamme were generally transmitted as an analog television signal, but in 2008 the USA went almost exclusively digital.

A standard television set comprises multiple internal electronic circuits including those for receiving and decoding broadcast signals. A visual display device which lacks a tuner is properly called a video monitor, rather than a television. A television system may use different technical standard such as digital television (HDV) and high definition television (HDTV). Television systems are also used for surveillance, industrial process control, and guiding of weapons, in places where direct observation is difficult and dangerous.

Amateur television (ham TV & AV TV) is also used for commercial experimentation, pleasure and public service events amateur radio operators. Ham TV stations were on air in many cities before commercial TV stations came on the air.

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I. BROADCASTING CO OPERATION OF INDIA

DOORDARSHAN KENDRA

The doordarshan Kendra at Amritsar came into existence on 23 September 1973, which was shifted to jalandhar on 13 April 1979. It has two transmitters, one at Amritsar and another at pathankot. Each transmitter has 90 kilometers range. The doordarshan Kendra at jalandhar covers whole Punjab, Haryana, Jammu and Kashmir and union territory of Chandigarh. The programmes of doordarshan Kendra

are relayed from three different stations, viz Amritsar, Kasauli and Bathinda. Sometime back it has also launched One special channel for Punjab named as DD Punjabi which Relays Punjabi programmes. These programmes enlighten the Viewers in cultivating modern social modes.

RADIO STATION

The district is having one radio broadcasting station, named All India radio, jalandhar, which came into existence on 16th may, 1948. It relays three different programmes, viz. Vivid Bharti, jalandhar service and Urdu service from the different transmitters’ one at jalandhars relays jalandhar service and its range up to 500 km. the transmitters at goraya relay vivid bharti and Urdu programmes. In FM channel it relays many interesting programmes. A special feature of All India radio, jalandhar is that it relay gurbani vicharfrom golden temple, Amritsar daily in the morning and evening.

CABLE TV NETWORK

The are many private cable TV operators in the city, who broadcast many interesting and informative channels through their network. Main operators are siti cable network, ABC cable network and jalandhar city cable also run daily news channel of jalandhar city. Punjab today – a Punjabi news channel has placed its reporters in jalandhar for covering all important news.

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USES OF ELECTRONIC MEDIA

Electronic media are ubiquitous in most of the developed world. As of 2005, there are reports of satellite receivers being present in some of the most remote and inaccessible regions of china. Electronic media devices have found their way into all parts of modern life. The term is relevant to media ecology for studying its impact compared to printed media and broadening the scope of understanding media beyond a simplistic aspect of media such as one delivery platform (e.g. the World Wide Web) all e from many other options. The term is also relevant to professional career development regarding related skill sets.

Primary uses of electronic media:

1. Journalism

News

2. Commerce

Marketing Advertising Barker channel Digital signage Graphics design

3. Education

Professional training

4. Science

5. Engineering

(4)6. Fine arts

Digital art Digital photography Experimental music Video

7. Industry

Corporate communication Business presentations Telecommuting

8. Software interfaces

9. Computer simulations

10. Virtual reality

11. Entertainment

Movies Music Television Video games

12. Government

Infrastructure

Communication Transportation Public services Community bulletin board Military

13. Nonprofit services

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OBJECTIVE

I want to know how the media organization or a channel works. Journalism as a profession is developing day by day. With this development, the expectations and requirements are also increasing. Nowadays, every young budding student of journalism is expected to be just perfect. This perfection should not be just in the theoretical department but in the practical area as well.

Internee wanted to learn all of these and better my chances of making it big in Electronic media.

I. This lab course ensures the students an opportunity of getting hands-on training in media organizations.

II. Through the training they would gain knowledge of practical application of all they have learnt in the classroom & the lab of institute in real life situation.

III. This training also provides them the platform to learn how to the documentation of their functional exposure to media.

Soon after the end-term semester examinations, each student will undergo industrial training for at least four weeks in a media organization. After the training, he will submit an industrial training report based on his experience & learning during media attachments.

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INTRODUCTION ABOUT THE ORGANISATION

AAJ TAK

Aaj Tak, operated by the TV Today Network Ltd, is a 24 hour Hindi news channel. Aaj Tak, which literally means `Until today`, was launched as a free channel in India, till 2006. The channel reaches around 30 million residences in India and occupies a share of 55% amongst Indian news channels. Launched on December 2000, it is also the leading news channel that is privately owned. The tag line of the channel Sabse Tez, has spurred them to be the fastest and sharpest news channel in the nation. Aaj Tak is also available abroad, but is offered in the pay channel bracket. Despite being criticized for exaggerating and sensationalizing news, Aaj Tak has been awarded Indian Television Academy`s `Best News Channel` award for eight successive years. Moreover, In the BBC/Reuters/Media Centre Poll, 2006, Aaj Tak was selected as the most trusted news source in India, voted by 11 percent, exceeding the national

channel, Doordarshan which was voted by 10 percent. Aaj Tak has its offices both in New Delhi and Mumbai. It is mostly popular for the show named, Seedhi Baat, which was previously hosted by Prabhu Chawla.

Aaj Tak is a part of India Today Group, established in 1975. Presently it comprises 4 television channels, 13 magazines, a book club, 1 newspaper, 3 radio stations and is also involved in publishing books. India Today Group`s foray into the audiovisual media began in 1988 with News track, a video news magazine that gained much popularity. By 1995, TV Today Network had evolved to produce one of the most influential current affairs programmes, Aaj Tak. This show had started out as a short, 20-minute news capsule segment on Doordarshan. The show enjoyed a strong nationwide popularity and viewership. It was only in the year 2000 that Aaj Tak was converted into a full-fledged 24 hour Hindi news channel, as it covered news with audacity, insight and ample regional essence. In a period of 6 months, Aaj Tak materialized as India`s leading news channel, because of its reach and popularity.

Aaj Tak is spearheaded by Mr. Prabhu Chawla, the owner of the Today Group. Mr. Arun Puri is the CMD of the India Today group. In the diligent supervision of such personalities Aaj Tak has been successful in satisfying its viewers and winning the Best News Channel award for the past 8 years. Aaj Tak is proclaimed as the number one Hindi news channel in India because of its aggressive journalism and cutting edge reporting. It has wide reach in the remote rural areas of the country as well, where this

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channel is hugely popular because of various region centric programmes that are broadcasted. Programmes in this news channel vary from daily news, to crime news, entertainment as well as sports and politics. Programmes like Seedhi Baat, Vishesh,Mumbai Metro, Saas, Bahu Aur Betiyaan, Movie Masala, Aaja Hansle, Vardaat, Special Report, Tez Khabarein, and others are quite popular. News pertaining to national, international issues, sports, entertainment, lifestyle, business, etc is aired from time to time.

Whilst Seedhi Baat is a chat show that is conducted by Prabhu Chawla himself; Movie Masala deals completely with the news and gossips of the Indian film industry. Saas, Bahu Aur Betiyaan, on the other hand, report about the happenings in the television world. Seedhi Baat remains the most popular even today. Beside Prabhu Chawla, other news anchors at Aaj Tak are Avishar Sharma, Ritul Joshi, Shweta, Sameep Rajguru, Sonia Singh, Ajay Kumar and others. The website of Aaj Tak has also gained immense popularity as it provides various online news, including facts related to share market and streams live videos of current top incidents and breaking news.

Aaj Tak has also been recognized by the Limca Book of Records, the Indian

equivalent of Guinness Book of World records. The news channel has been acknowledged for receiving the highest number of text message responses to contests, poll, etc. with its sharp news packaging and stunning presentation, Aaj Tak tops the popularity list of Hindi news channel till day.

Aaj Tak is a 24-hour Hindi news television channel owned by TV Today Network

Ltd. Aaj Tak loosely translates as "Till Today" or "Up to the Minute". Watched by

some 45 million viewers in India’s cable and satellite universe, Aaj Tak is one of

India’s largest privately owned news channels. Aaj Tak was free-to-air channel till

2006 in India, while it offered as a pay channel in the overseas market. In the United

States, it is available on EchoStar’s DISH Network.

It is a very popular channel. It is famous for its programme "Seedhi Baat" anchored

by Prabhu Chawla, but now anchored by Mr. Akbar. The news channel Aaj Tak is

often criticized by critics of exaggerating the events and focusing more on celebrities.

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Notable people of Aaj Tak

Aroon Purie Managing Director

Traun ghai (Talk show host)

Anchors

Ajay Kumar

Shweta Singh

Ritul Joshi

Short information of organization

Launched: December 31, 1999

Network : Broadcast television and online

Owned by:India Today Group

Picture format: 4:3 (576i, SDTV)

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Slogan: "Sabse Tez" (English: 'The Fastest')

Country: IndiaLanguage:Hindi

Broadcast area: India & Worldwide

Headquarters: New Delhi, India

Sister channel(s):Headlines Today

Website: Aajtak.com

Competitors

STAR News

Azad News

NDTV India[1]

Zee News[1]

DD News

Sahara Samay

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India TV

India News

P-7 News

Live India

CNEB

MKNews

News 24

A to z News

Focus TV

IBN-7

Total TV

Aindianews

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• Total TV• United News of India (UNI)• S1 TV

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WORK DONE

FIRST WEEK

In the very first week of internship all intern first have to read the style book of the

news channel. They gave us tips and chance to cover stories on local beat, crime beat

with their senior reporters. We used to collect the facts and statement of the common

public on crime. I had learned how to ingesting and counters of the stories and

worked on programme on very first day of my internship i.e. Priyanka Chopra

birthday.

SECOND WEEK

In 2nd week we got a chance to work with the experienced reporters of the

organization in our interested beat. I visited to India gate with my senior reporter for

taking bites from the public on social issues. Second week of my internship was very

initiative and learning stage of whole internship. I went to Rajiv chowk to take bite

from public regarding Anna Hazare and Nigmanand who had done fasting for many

days for some issues regarding in our country. And this was great experience for me.

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THIRD WEEK

In 3rd week they taught us how to handle a camera. We did work on camera Pd 177.

They taught us about the features of the camera. How camera actually works, how we

can make a video when going for any shooting whether it is for reporting or for any

research. In this week also visited to Indian habitat center for covering the

conferences.

FOURTH WEEK

In 4th week, to improve our skills I learnt different ways of writing news for television

programme. All reporters and supervisors were very co-operative and helpful. I had

learned about several concepts relating what is package, how to make package and

meaning of package. I learnt a lot while working with them and had their full

corporation to make us learn the concepts behind the area of the work.

I had learnt a lot during our training period and that was a great experience for me.

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CONCLUSION

The summer training in electronic media was a learning experience for the students.it

provided me with immense opportunities to explore different segments of electronic

media. The training help I in knowing the application of academic lessons taught to

us in our second year.

It gave me experience to work with experienced editors and reporters, correspondents

like Mr.Abhay, Mr.Akhlesh and Mr. Deepak. My seniors have been extremely co-

operative and helpful in enhance. My skills of reporting. They have always been

friendly and made us feel as if we are at real workstation and not on training.

Finally, after going through various ups and downs while doing this summer

reporting and after accomplishment the task I arrived to the following conclusion:

Confidence shoots up- with this level of practical exposure and field work,

one’s confidence level tends to rise.one handles more and more clients and

gets positive responses, one tends to make the mind run for tips and tricks to

achieve lesson from every failure.

Team efforts work- working for a channel is not an individual’s game or a

child’s play a group has to be there and devotion, action, innovation or for that

matter any achievement or failure of each member really counts. Every

member needs to coordinate with other members and should be not well

known to his job but also to others job.

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Realized the deadlines: a deadline plays a very vital role in time management.

If you do not meet the deadline, then the people you have assigned you job

will block your nose and won’t let you breath.one finds himself dead or

baldhead.so the mantra is to complete the job within a given deadline.

Long list of experience: one gets the experience of both difficulties and

achievements, which later become lesson for future.

Mistakes are a lesson for lifetime: it is very truly said “a man learns from his

own mistakes”. The mistakes brush you up for being attentive in future.

Transport posed a ‘big problem’- transport poses to be a big problem.fordoing

fieldwork, then be it reporting or client services, its convenient if one has an

independent vehicle or if organization provides it. Otherwise sometimes due

to such problems, the job gets delayed.

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REFERENCES

BOOKS:-

Keval j.kumar,mass communication in India

M.V kamath ,professional journalism

WEBSITES:-

www.pib.nic.in

www.mediacollege.org

www.tvtoday.com

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