Femina ~ 2007

Femina

The overall picture…

Femina has 904,000 readers all India

This is the largest readership of any Women’s English Magazine

Femina has 8,40,000 readers in urban India

Source: NRS 2007

The largest circulated women’s magazine

Femina is the largest selling and the largest read women’s english magazine in India.

It is read by almost 0.9 million women on a fortnightly basis.

PUBLICATION

CIRCULATION ABC

Jan-Jun’06READERSHIP

NRS 06

FEMINA 135,083 904,000

COSMO NA 73,000

ELLE NA NA

Advertising Logistics

Frequency : Fortnightly

Print Order : 1.70 lakh copies

Editions : National (8 Metros), Mumbai/ Pune, North, South, Kolkata

Card Rate : Rs.3.25 lacs

Reader’s Demographic Profile

SEC A1 & A

English Speaking

Living in a Metro

TG 24yrs – 35yrs

The Up-market woman…

Femina also has the interest of the up-market woman 1,95,000 SEC A young women between the ages of 19-25, in India

read Femina Of these,1,54,000 are from SEC A1

4,36,000 SEC A women readers between the ages of 25-44 Of these 3,61,000 are SEC A1 women

Source: NRS 2006

FILMFAREFILMFARE

Number 1 Magazine in the Film Number 1 Magazine in the Film GenreGenreWith a With a

Readership of 19,16,000Readership of 19,16,000Circulation of 1,57,094Circulation of 1,57,094

Launched in 1952Launched in 1952

FortnightlyFortnightly

Target Audience: Ardent Film FansTarget Audience: Ardent Film Fans

Tone: Irreverent, Witty and has An OpinionTone: Irreverent, Witty and has An Opinion

Look: Contemporary with sexy covers, fresh colors, glamour and Look: Contemporary with sexy covers, fresh colors, glamour and lifestyle of starslifestyle of stars

More credible and trusted than other magazines of this genre as it steers More credible and trusted than other magazines of this genre as it steers clear from scoops and gossipsclear from scoops and gossips

Price: Rs. 50/-Price: Rs. 50/-

FilmfareFilmfare

Filmfare Readership Facts...Filmfare Readership Facts... 2 million average issue readership2 million average issue readership 1.2 million plus SEC AB Urban readers1.2 million plus SEC AB Urban readers ½ million SEC AB Urban Female readers½ million SEC AB Urban Female readers 1.4 Million young Indians (below 35 years) read Filmfare1.4 Million young Indians (below 35 years) read Filmfare 1 Million readers reside in Major Metros1 Million readers reside in Major Metros 1 Million readers reside in Major Metros1 Million readers reside in Major Metros 1.3 Million readers claim that they like to try new products and 1.3 Million readers claim that they like to try new products and

gadgetsgadgets More SEC A male readers than Business World and Business More SEC A male readers than Business World and Business

India put togetherIndia put together

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