FEMA’s Public Affairs Digital Strategy
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FEMA’s Public Affairs Digital Strategy
description
FEMA’s Public Affairs Digital Strategy. FEMA’s Mission Statement. - PowerPoint PPT Presentation
Transcript of FEMA’s Public Affairs Digital Strategy
FEMA’s Public Affairs Digital Strategy
FEMA’s Mission Statement
“FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.”
April 11, 2011
Completely Redefined FEMA.gov
Institutional Transformation
Establishing a web centri
c
culture
Change from Centralized to a
Distributed Publishing Approach
Change from Organizational Based to Topic based Information Architecture
FEMA’s Brands
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Website Visits During Hurricane Isaac
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Website Visits During Hurricane Sandy
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FEMA Ready
Ready
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FEMA’s PlatformsWeb
Mobile Web
MobileApplicatio
nsSMS Text
Messaging
97% of Mobile Phones Support SMS Text Messaging
Search for open shelters by texting SHELTER and a Zip Code to 43362 (4FEMA) Ex. Shelter 01234 (std rates apply)
Text PREPARE to 43362 (4FEMA) to receive monthly preparedness tips. (msg/data rates apply)
Washington Post, November 3rd, 2012
Social Media
Foresee
• Used on each of FEMA’s brand websites
• Used on m.fema.gov• Launching Session Replay on
FEMA.gov
The 12-Month Trend
Foresee Mobile Portal App
Text “RECOVERY” to 52000 to donate $10.00 on behalf of United Way of NYC
Text “BOWERY” to 20222 to donate $10.00 on behalf of The Bowery Mission
Text “UWHC” to 52000 to donate $10.00 on Behalf of the United Way of Hudson County, NJ
Text “HOPE” to 501501 to donate $10.00 on behalf of Nazarene Compassionate Ministries
Text “REDCROSS” to 90999 to give $10 to American Red Cross Disaster Relief
