Felicitas bashayer marketing services profile
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Transcript of Felicitas bashayer marketing services profile
Subsidiary of Felicitas International, known as Bashayer.Operating in Middle East since 1982.
BTL advertising & media agency specialized in direct marketing services particularly product sampling and detailing at hospitals, schools, universities, pharmacies and commercial malls.
Hospital sampling specialists >> 34 years experience in GCC and North Africa with optimum market coverage.
Has delivered – in hand - to new mothers more than 20 million “Bashayer” Gift-packs.
Directly reaches target groups at right time without waste or duplication through a team of well trained expert Educators who directly handover samples to new others.
About Felicitas MENA
Felicitas Values
Honesty, Creativity, Innovation, Transparency
Our Vision:Improve communities through educating newmothers to better care of themselves andtheir families.
Our Mission:Directly connect our Clients to their target groups through developing and implementing well-controlled educational sampling programs for mothers throughout their lifecycle..
Brand Equity Builders
Substantially contributed in building up equity of many
brands and increased their awareness and maximized
their market share.
J&J Baby, Pampers, Dettol, Vaseline, Chubs, Sudocrem,
mothercare, Baby Joy, Persil gel are just some of many
brands that have achieved market leadership with support of
Felicitas.
Our Services
Hospital Sampling
>> Prenatal
>> Natal
>> Postnatal
Education
>> Schools
>> Universities
>> Hospital events
Promotion
>> Pharmacy
>> C. Malls
>> Discount Coupons
Surveys
&
Feedback
Demographic Facts
Country Population Birth rate
/1000
Total Annual
birthsbirths/ month
Saudi Arabia 27,700,000 18.50 512,450 42,704
United Arab Emirates 5,800,000 15.50 89,900 7,492
Kuwait 3,670,000 19.91 73,070 6,089
Egypt 89,000,000 21.90 1,949,100 162,425
Why targeting new mothers ?
New mothers are typically young & middle
aged with over 80% of them having older
children, educable, responsive to advices
and very keen for the health of their
families.
Highest purchasing power as most of the
family purchasing decisions regarding
general hygienic products are taken by
mothers.
By communicating our message at this
very emotional occasion we reach
mother’s family, friends, relatives, etc...