Ser vs Estar. Verde: Ser / Estar Candice, Livia, Caitlin, Fei-Fei.
FEI Presentation
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Transcript of FEI Presentation
Born out of
Work with some
years older in !"#!$%!&'!
CLIENTS
and some
!"#!$"
Communicationsto create stunning and effective
years older in !"#!$%!&'!
We are a !"##$%&'()*& advertising agency and we offer a
years older in !"#!$%!&'!
How can my business use social media? OR How can we use it better?
How can we effectively manage our social media presence?
WIIFM (What’s In It For Me?)
years older in !"#!$%!&'!
noun
The use of mobile and web-based technologies to turn communication into interactive dialogue through the use of user-generated-content (UGC).
Business communication is no longer
Communica)on is a two-‐way street.
is a two-way street.
We don’t have a choice on whether we DO social media,
!"#!$%!&'! It’s a fundamental shift in the way we communicate.
“We don’t have a choice on whether we DO social media, the question is how well we do it”
- Erik Qualman
of people
social mediapeer recommendations such as
Only 14% of people trust standard advertising.
a successful brand in today’s marketplaceBUILDING
Company Page
Company Group
Fan Page
Insights
Insights
What’s in a tweet?
Giving a #socialmedia presenta)on today to @feicanada in #ldnont
Advertising
Google Adwords
Facebook Advertising LinkedIn Advertising
vs.
INACTIVE JOINER CRITIC
SPECTATOR COLLECTOR CREATOR
Social Technographics (By: Forrester Research)
5. Experiment Try something new Ask for feedback
Be honest and transparent
Traditional thinking is being replaced by
and !"#$%&'# ideas.
Helpful Resources
linkad.com
Blogs: Hubspot, Mashable
Tools: Hootsuite, Tweetdeck, Social Mention
Online Advertising: Google Adwords, Facebook Advertising, LinkedIn Advertising
@LinkAdvertising
Facebook.com/LinkAdvertising
linkedin.com/company/link-advertising
Presentation: Linkad.com/FEIPresentation.pdf