Feel good campaign – livestrong chalkbot

AKDJ's PRESENTATIONS

Since 1997, Livestrong has been working to improve the lives of people affected by cancer.

They raise money to fight this disease.

Lance Armstrong is the founder of the organisation.

The Foundation has raised more than $500 million to serve cancer survivors



Lance Armstrong’s name associated Direct touching people’s heart

One of its kind, so no competition Better reach towards emotional people

Comparatively less followers Restricting to only one social network i.e. Twitter

Competitors can copy Fake ids and provoking messages can be posted

The purpose of the campaign was to convey messages of people to the world using a unique campaign.

This campaign’s main target was spread the messages related to cancer on all the stages of tour de france.


An interactive campaign focused on chalking the roads during the 2009 Tour de France.

The Nike Chalkbot, a purpose-built machine, took messages from spectators around the world via SMS, web banners, twitter and wearyellow.com

Later they sprayed them in yellow chalk on the French roads for all to see.


The Chalkbot gained over 4,000 followers on Twitter, received over 36,000 messages

The machine printed thousands of them over 13 stages of the Tour de France.

The campaign won Gold Prix in the Cyber Lions category at Cannes International Advertising Festival 2010.


By the end of the campaign approximately 100000 messages of courage, hope and action were spread throughout the world.

One need not to stick to the conventional means of marketing, it is essentially important to focus on innovative techniques in order to succeed.

IT department of a company should be strong to develop new products, which can also help in marketing.


THANK YOU


Feel good campaign – livestrong chalkbot

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