Fee v Free

PERFECT INFORMATION CONFERENCE 2012

Free vs Fee

Why on earth should we pay?And how is anybody going to earn any money?

http://www.perfectinfo.com/index.asp


Introduction

Paul Al NakaashHead of Content



Context

• Knowledge Professional• Information Services• Research department• Marketing• Sales



The internet...

... has turned the publishing industry upside down


Link to

http://www.youtube.com/watch?v=wl1HsZpKAdQ


How did the publishing industry respond?

• Newspapers are stale• Physical form is dead



Regional titles.

Who needs ’em?


http://www.123rf.com/photo_10746482_funny-house-cartoon-illustration.html

http://www.123rf.com/photo_12137179_cartoon-car.html

http://www.123rf.com/photo_11674507_pink-sugar-heart-candy-with-love-word.html


High value content that is free.

• Well written journalism• NGOs, Government,

Associations



High value content that isn’t free.

• Well written journalism• B2B• Aggregators



The knock on effect.

• How do you get to the right information at the right time?

• Why can’t we have one platform?



Zeroing in.

• Targeted searching• Indexing• Role-based apps



The big picture.

• Visualisation tools• Analysis• Smart searching



The black hole.

• Gaps in information• Cut back in editorial• Syndicated copy



Defend.

• Paywall• Aggregators• NLA



Changing trends.

• Social media• Role-based apps• Visualisation tools


Fee v Free

Business

Transcript of Fee v Free