Social Marketing Plan, Steps 8 – 10

Team FEHM: Federico De Silva

Step 8

•Monitoring & Evaluation

Step 9

•Budgeting

Step

10

•Implementation

• Progress

• Outcomes

• Goals

Monitor and Evaluate

• Effectiveness

• Audience

Monitoring Plan

Monitoring ≠

Evaluation

Establishing a Solid Baseline for Evaluation

Audience for Evaluation

• Activities

• Audience reached

• Feedback

Process Evaluation

Outcomes Evaluation

Data gathering

Analysis and Synthesis

Why Fund a Social Marketing Plan?

Who pays for the marketing campaign?

Comprehensive Marketing Budget

Budget Breakdown

Implementing the Plan

Pilot Program

Challenges Part I: People and Money

Challenges Part II: It’s Government Work

Bringing it all together

Background & purpose

Situation analysis

Target audience

Marketing objectives &

goals

Behavior influencing

factorsPositioning statement

Marketing mix strategies

Monitoring & evaluation

Budget

Implementation

Thank you!