ORGANISATION STUDY ON

By

Vinoth G.

FEDERAL BANK

Parent Company Government of India

Category Banking

Sector Banking and finance

Tagline/ Slogan Your perfect Banking Partner

Segment `Individual and Industry banking

Target Group Semi-Urban Sector

Positioning Complete Banking  solutions

ABOUT FEDERALDate of Establishment 28-04 1931

Chairperson P C Cyriac

MD Shyam Srinivasan

Directors A M Salim, T C Nair Abraham Koshy,

Girish Kumar Ganapathy, K S Harshan,

M Venugopalan, M Y Khan, Nilesh

Vikamsey, P C Cyriac, P C John,

P H Ravikumar, P R Kalyanaraman,

P Surendra Pai, Shyam Srinivasan.

Business Operation Bank – Private

Headquarter Aluva, kochi, kerala.

As of March 13, 2012 Federal has 952 branches spread across 24

states in India.

1029 ATMs around the country(across 108 metro centers, 224 urban centers, 384 semi-urban locations and 87 rural areas).

The bank is planning to expand its branch network to 1000 and hire 2000 professionals by June 2012.

BACK GROUND Federal Bank, earlier known as Travancore.

Federal Bank, was incorporated in 1931.

Though initially it was known as the Travancore Federal Bank, it gradually transformed into a full-fledged bank under the able leadership of its Founder, K P Hormis

The name Federal Bank Limited was officially announced in the year 1947

PRODUCTSPRODUCT NAME

Interest/discount on advances/bills

Income on Investments

Interest on balances with Reserve Bank of India and other inter-bank funds

Interest/discount on advances/bills

ACQUISITIONS AND MERGERS 1964 - It acquired the Chalakudy Public Bank in Chalakudy,

the Cochin Union Bank in Thrissur and

the Alleppey Bank in Alappuzha.

1965 - It acquired the St.George Union Bank in Puthenpally.

1968 - It acquired the Marthandom Commercial Bank in

Thiruvananthapuram.

2006 - It acquired Ganesh Bank of Maharashtra.

2008 - It entered into a joint venture with IDBI Bank and Fortis

Insurance International to form IDBI Fortis Life Insurance.

2010 - IDBI Fortis, rejuvenated as IDBI Federal Life Insurance with

Aegas of Belgium.

SPONSORSHIPS

Federal Bank was the principal sponsor of Kochi Tuskers Kerala .

The tickets for KTK's home matches were sold through Federal bank branches and their website.

SWOT ANALYSIS

Strength

743 branches spread across 24 states in India and 803 ATMs around India

Innovative but simple products and service offerings.

Expansion across country.

State of Art I.T support for customers and employees

WEAKNESS Less penetration in the urban market Federal Bank, the principal sponsor of

Kochi Tuskers Kerala.

OPPURTUNITIES Small enterprise banking. Rural banking and improved urban services. Acquisition of smaller units in small regions.

THREATS Economic slowdown. Highly competitive environment. Stringent Banking Norms.

COMPETITORS Indian bank Union  Bank of India UCO bank

PEST ANALYSISPolitical Government policy & budget Budget measures Monetary policy FDI limit

Economical GDP Monsoon Inflation Savings &accounts Agriculture credit Interest rates Raising living standard Disposable income

SOCIOCULTURAL Changes in life style Literacy rate Demographic of large population Shift towards the nuclear

LEGAL Reserve bank of India act Banking regulation act

TECHNICAL Technology in banks Core Banking Solutions(CBS) ATM Internet I.T serves and mobile banking

ADVERTISEMENT TEMPLATE PREPARED FOR FEDERAL BANK

THANK YOU