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February 23, 2015 propaganda in Brain Breeze Ho mework: Review notes and study Unit 2 vocabulary flashcards. Objective I can identify and evaluate persuasive techniques and propaganda used in advertisements. W arm Up: Take out 5 blank index cards. Turn to pg. 24 in your vocabulary book, and make flashcards for words #1-5 - adverse, arid, assailant, billow, confront

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front of flashcard back of flashca rd Word part(s) of speech definition(s) a picture that you associate with the word

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front of flashcard back of flashca rd adverse adj. unfavorable; negative; working against; hostile

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Turn to pg. 360 in your IR book

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propaganda any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause. Propaganda attempts to convince an audience without considering other viewpoints http://www.gwennseemel.com/images/blog08/Rosie.jpg

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Propaganda techniques in advertising http://thumbs.dreamstime.com/x/tv-commercial-19014989.jpg

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propaganda techniques bandwagon appeal stereotype name-calling snob appeal endorsement

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bandwagon appeal takes advantage of people's desire to be part of a group or be popular. Everyone else is doing it. Why aren't you? http://t1.gstatic.com/images?q=tbn:ANd9GcTdHXdTCVaOo1feB4BlqEVEbNG1p88yo8tJ_nPkN73JN9sHV0CKQA

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stereotype presents a narrow, fixed idea about all the members of a certain group. No politician can be trusted. https://nattykuume.files.wordpress.com/2012/02/police-stereotype.jpg

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name-calling the use of loaded words to create negative feelings about a person, group or thing. Only a tree-hugger would try to protect that park from developers. http://www.freeworldu.org/Plumbing/FlashcardImages/10090/d4953ebe-40c5-4d57-9b7d-55fa65ecd68a.jpg

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snob appeal sends a message that something is valuable because only "special" people appreciate it. Our jeans are designed for people who insist on quality. http://3.bp.blogspot.com/-ALcHZDy5YdQ/T0FBj8Ig0QI/AAAAAAAAAFg/qkhMzxbStmo/s220/snob2.gif

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endorsement a recommendation made by someone who is well-known, but not necessarily an authority. Celebrities use their fame to persuade you to believe in a cause, candidate or product.

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http://tos8.files.wordpress.com/2010/03/verizon.jpg http://www.rcsd.ms/cms/lib08/MS01910580/Centricity/Domain/4430/whopper.jpg http://online.wsj.com/media/numbguy1208_E_20081208154335.jpg

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http://media.treehugger.com/assets/images/2011/10/dell-canada.jpg http://t2.gstatic.com/images?q=tbn:ANd9GcT6w7QMHen4j0oFa3QldIaargtBH5KnUqr9aTEV-Wwr4PFL0PH7Jw http://steve-lovelace.com/wordpress/wp-content/uploads/2012/06/mcdonalds-big-imac.jpg

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http://7aqua.files.wordpress.com/2014/03/katy-perry-proactiv-advertisement-001.jpg http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/eva-mendes/images/eva-mendes-pantene-2013.jpg http://www.filmigeeks.com/Celebrity_Endorsement_files/shapeimage_2.png

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http://www.proprofs.com/quiz-school/upload/yuiupload/101680848.jpg http://2.bp.blogspot.com/-5GTr-aBkMMs/TphjcCjn-FI/AAAAAAAABeY/h9Lccwp-3Yc/s320/images-3.jpg

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https://sshnk.files.wordpress.com/2014/04/bosch-ad.jpg http://2012books.lardbucket.org/books/mass-communication-media-and-culture/section_15/7bb7f8a33ed794a0be97c09aad4343c0.j pg http://noahamandaandeliswebsite.weebly.com/uploads/1/9/9/2/19925315/5231565_orig.jpg

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So now turn to pg. 360 in your IR book Brain Breeze http://www.genengnews.com/media/images/AnalysisAndInsight/March29_2013_6761569_ColorfulBrain_BrainMapping2552231541.jpg

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A PROPAGANDA TECHNIQUES: Underline the sentence that uses a bandwagon appeal to engage readers. Add this example to your chart on pg. 360

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B PROPAGANDA TECHNIQUES: Underline the words that the advertiser uses in this paragraph to make Brain Breeze seem like a desirable product for consumers.

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PAUSE AND REFLECT: Which specific features of the Brain Breeze would appeal to you most if you were thinking about buying it? Underline three or four of the best features in the list.

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PAUSE AND REFLECT: Do you think including facts and evidence as well as propaganda techniques makes the ad more effective? Explain.

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C PROPAGANDA TECHNIQUES: This paragraph begins an example of snob appeal. What other propaganda technique can you find? Underline it in the text and then write the name of it below. Add this example to your chart on pg. 360.

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PAUSE AND REFLECT: Why is the information on Gary Fract included? Explain whether or not you find it convincing.

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D PROPAGANDA TECHNIQUES: What propaganda technique does the advertiser use in this paragraph? How will the audience respond to this technique? Explain.

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Quiz time! On your own sheet of paper, answer the quiz questions #1-6 on pg. 367. http://funcake.org/media/catalog/products/9/big/surprised-chipmunk-6713.jpg