FEBRUARY 2020 APRIL 2017 · - Helvetica Neue Bold - White color Key H: Height of the document. h:...

APRIL 2017

Posters guidelinesFEBRUARY 2020

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Posters guidelines - April 2017

The posters

4x3meters

400x600mm

600x800mm

The Group’s graphic style draws its strength from consistent application across all media. For this reason, graphic style has been defined and standardized for all the formats presented below.

These standards may also apply to other formats. In this case, apply the standards for the format closest to the one you want to use.

The posters / Formats


LOREM IPSUMSIT AMET, CONSECTETUR ADIPISCING

NAME OF THE BUSINESS

1

2

4

5

6

7

3

Mandatory components

These general guidelines are applied in conjunction with specific standards for different formats. The visual and layout

are provided as an example.

Photos taken from Total’s photo library.

1 The logotype The standard four-color logotype must be placed on his transparent gradient band.

2 The gradient band The only mandatory band is the one that contains the logotype : - Transparent on a visual or a solid color, - Gray on a white background.

3 Visual or color background The visual, which reflects the topic covered on the document, must comply with the style criteria provided on “visuals”.

The posters / (Excluding advertising) Header-positioned gradient bands / Layout

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4 Headline The headline is written in one of the typefaces of the group. It should preferably be written in all caps. Guidelines for title positioning are in line with the format.

5 Headline band Depending on the background visual, the headline can be placed on a transparent gradient band to optimize readability.

6 Affiliate and partner logos When the logos need to appear, they are placed in the lower part of the document, on a transparent gradient band.

7 Name of the business When the name of an individual business needs to appear, it is printed in white Helvetica Neue Bold font, in white and installed in the lower part of the document, on a colored band from “the color palette 2”, but preferably in red.

Optional components



LOREM IPSUMSIT AMET, CONSECTETUR ELIT LOREM ADIPISCING

LOREM IPSUMNEC DOLORESCONSECTETUR ADIPISCING

DOLOR SIT AMET, CONSECTETUR

ADIPISCING ELIT LOREM

1 2


3


4 5

Headline placement

The headline can be in one or two colors from the color palette.

The headline can be installed directly on the visual (1), on a transparent gradient band (2), or on a monochrome solid color (3, 4, 5). Its height and placement vary according to the creation.

The visual and layout are provided as an example.


The posters / (Excluding advertising) Header-positioned gradient bands / Headline placement

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1/20 of H

1/10 of HThe Total logotype gradient band contains nothing else but the logotype.

1/30 of H

variable

variable

variable

Text blocks justified left and alignedwith the stem of the first “T” in Total

1

2

3

4 1/3 of b

1/15 of H1/4 of h

Portrait formats

The position of the graphic style components of the posters is shown below. The visual and layout



1 Total logotype gradient band - Template never changes- Logotype size never changes

2 Headline and headline band- Band optional- Position may vary- Template may vary- Typeface of the group- Type size may vary

Optional3 Additional logos and

band containing the logos- Logos justified right - Transparent gradient band,

from right to left

Optional4 Name of the business

and band containing the name- Band color may vary - Helvetica Neue Bold - White color

KeyH: Height of the document.h: Height of the band on which

the subsidiary’s logo appears.b: Height of the band on which

the name of the business appears.

The posters / (Excluding advertising) Header-positioned gradient bands / Standardization / Portrait formats

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1/15 of H


variable

variable

variable

Text blocks justified left and alignedwith the stem of the first “T” in Total

1/11 of H

1/20 of H

1/4 of h

1/3 of b

2

3

4

1

Landscape formats






Optional3 Additional logos and

band containing the logos- Logos justified right - Transparent gradient band,

from right to left



KeyH: Height of the document.h: Height of the band on which

the subsidiary’s logo appears.b: Height of the band on which


The posters / (Excluding advertising) Header-positioned gradient bands / Standardization / Landscape formats

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1/16 de H

1/8 de H

LOREM IPSUMDOLOR SIT AMET LOREM

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent convallis convallis hendrerit. Nam tincidunt commodo aliquet. Duis interdum lectus eget nibh hendrerit tempus. Donec in mi ante. Nullam venenatis vestibulum risus ac vestibulum. Donec porttitor condimentum dictum.


2

3

4

5

6

7

1

Mandatory components

These general guidelines are applied in conjunction with specific standards for different formats. The visual and layout



1 Visual or color background The visual, which reflects the topic covered on the document, must comply with the style criteria provided on “visuals”.

2 The logotype The standard four-color logotype must be placed on his transparent gradient band.

3 The gradient band The only mandatory band is the one that contains the logotype : - Transparent on a visual or a solid color, - Gray on a white background.

4 Headline The headline is written in one of the typefaces of the group. It should preferably be written in all caps. Guidelines for title positioning are in line with the format.

5 Affiliate and partner logos When affiliate and partner logos must appear, they are positioned beneath the headline, on a transparent gradient band.

6 Body copy Body copy is set in the typeface used for the headline or another typeface that will produce a harmonious result.

7 Name of the business When the name of an individual business needs to appear, it is printed in white Helvetica Neue Bold font, in white and installed in the lower part of the document, on a colored band from “the color palette 2”, but preferably in red.

The posters / (Excluding advertising) Footer-positioned gradient bands / Layout

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Optional components


1 2 3 4 5




LOREM IPSUMDOLOR SITAMET LOREM


Headline placement

The headline can be in one or two colors from the color palette.

The headline can be installed directly on the visual (1), on a transparent gradient band (2), or on a monochrome solid color (3, 4, 5). Its height and placement vary according to the creation.

The visual and layout are provided as an example.


The posters / (Excluding advertising) Footer-positioned gradient bands / Headline placement

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LOREM IPSUMDOLOR SIT AMET LOREMLorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent convallis convallis hendrerit. Nam tincidunt commodo aliquet. Duis interdum lectus eget nibh hendrerit tempus. Donec in mi ante. Nullam venenatis vestibulum risus ac vestibulum. Donec porttitor condimentum dictum.

NAME OF THE BUSINESS4

3

2

1 variable

variable

variable

variable

1/20 of H


1/10 of W

1/30 of H1/3 of b

Portrait formats





Optional2 Body copy- Optional




KeyW: Width of the document. H: Height of the document.b: Height of the band on which


The posters / (Excluding advertising) Footer-positioned gradient bands / Standardization / Portrait formats

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LOREM IPSUMDOLOR SIT AMET LOREMLorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent convallis convallis hendrerit. Nam tincidunt commodo aliquet. Duis interdum lectus eget nibh hendrerit tempus. Donec in mi ante. Nullam venenatis vestibulum risus ac vestibulum. Donec porttitor condimentum dictum.


variable

variable

variable

variable

1/20 of H


1/15 of W

1/30 of H1/3 of b4

3

2

1

Landscape formats




The posters / (Excluding advertising) Footer-positioned gradient bands / Standardization / Landscape formats

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Optional2 Body copy- Optional




KeyW: Width of the document. H: Height of the document.b: Height of the band on which



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