February 2011 BUSINESS - Petaluma Chamber of Commerce · 2016-11-15 · 2 February 2011 Petaluma...

PetalumaBUSINESS

PetalumaBUSINESS

“�Petaluma’s�voice�for�business”

February 2011Vol 20, No 2

PRSRT STDUS POSTAGE

PAIDPETALUMA, CAPERMIT NO. 127

6 Petaluma Blvd. North, Suite A-2 Petaluma, CA 94952 707-762-2785

A publication of the Petaluma Area Chamber of Commerce • www.petalumachamber.com

Time Sensitive Material - Deliver by Feb. 7

Current Resident or

Chamber to SurveyMembership in February

The Petaluma Chamber is launching one of its most intensive efforts ever to determine what the membership wants and needs from its organization.

In February, members will be receiving an email survey that will take just a few minutes to complete. Chamber CEO Onita Pellegrini said that members are urged to complete and return the survey.

“Results of this survey are going to play a major role in determining what programs and policies are adopted by

the Chamber,” she said.

The Chamber is also going to make the survey available in printed form by distributing it with the new membership directory this month.

The survey will attempt to assess the value of current programs such as networking and member education. It will measure the effectiveness of communications with members.

The survey will also ask if the

membership believes the Chamber

should be more or less assertive in

representing business in the forums of

local government.

One of the major answers the Chamber

Board hopes to get from this survey

concerns political action. One question

will deal with the subject of Chamber

endorsement of political candidates,

and the other with the formation of a

political action committee (PAC) to raise

and distribute campaign funding for

candidates and ballot issues.

Pellegrini said that “we are really going for an accurate representation of a cross-section of thinking of our membership. Most of our surveys in the past have had a 10-15% of response. This time around, we would like to see at least 50%.”

“Our Board has set a high priority this year in being responsive to the membership,” Pellegrini said. “This is our first step.”

Leadership Lessons Focus ofWIB Brown Bag Lunch

On February 24th, the Petaluma Chamber’s Women in Business committee will be hosting a lunchtime seminar on “ Leaders vs. Leash Holders…are you walking the dog of life, or is it walking you?”, which will be presented

by Camilla Gray-Nelson, President of Dairydell Canine and soon to be author of Lipstick & the Leash.

Camilla is a successful businesswoman, dog trainer and leadership mentor. Think Cesar Millan meets Martha Stewart meets Donald Trump with a little Gloria Steinem thrown in! The result is a woman who is passionate about teaching lessons of leadership based on a lifetime spent as an animal behaviorist and observing differences in the way the sexes approach and master dog training, business and life.

The program runs from 11:45-1p.m. Cost $5 for Chamber members, $8 for

non-members. Bring your own lunch, drinks provided.

Space is limited and will fill quickly, so RSVP TODAY to Jana Boyle at [email protected].

The Petaluma Chamber of Commerce Women in Business Committee is comprised of local business women who have come together for the goal of providing education, networking opportunities and business support to other local women in business. The committee meets once a month to plan and schedule breakfast seminars and brown bag lunches for the year, all with powerful topics and speakers. If you

are interested in learning more about the Petaluma Chamber’s Women in Business Committee, please contact the Committee Chair, Shelly Moller, Edward Jones at [email protected].

The other committee Members include; Jana Boyle, Redwood Credit Union, Liz Chang, Natures Best Cleaners, Yvonne Cordoza, Cordoza’s Deli-Café, Rene Story, Bank of Marin, Anne Fischer Silva, New Leaf Nutrition, Karen Langdon, Kaiser Permanente, Jennifer March, JMA Services, Onita Pellegrini, Petaluma Area Chamber of Commerce and Joanne Sterzenbach, Blue Oak Mortgage.

Camilla Gray-Nelson

2��February 2011��Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

PETALUMA BUSINESS CREDITSPublished by the Petaluma Area Chamber of Commerce, 6 Petaluma Blvd. N., Suite A-2©2010 Petaluma Chamber of Commerce

Don Bennett Editor & Writer AVM Graphics Design & Production Joan Bunn Photography-Events Marin Sun Printing

PetalumaBUSINESS

Agri-BusinessRebecca Scott, 540-0054 Royal Petroleum

AmbassadorsDaniel Canales, 781-9483 Insphere Insurance Solutions

Jim Alexander, 762-2818 Financial Consultant

Business/EducationDennis Hardle, 763-5348 Hardle and Company

Economic Development Anthy O’Brien (707) 283-2710 Top Speed Data Communications

Government AffairsWayne Leach, (415) 883-9850 CSW/Stuber-Stroeh Engineering Group

Leadership Petaluma ProgramCall the Chamber for info, 762-2785.

Past Presidents CouncilLes Villanyi, 778-9345 OTTIMO International

CommitteesCall 762-2785 for more information.

Wake-Up PetalumaJim Becker, 778-7780 Edward Jones Investments

Jeff Mayne, 536-6161 Excel Mortgage Solutions

Women in BusinessShelly Moller, 763-3006 Edward Jones

PresidentMonica Soiland, 762-3200

Midstate [email protected]

First Vice PresidentRon Malnati*, 769-2294

Exchange [email protected]

Second Vice PresidentTony Sarno*, 664-1400

Keegan & [email protected]

TreasurerWill Soper*, 763-3888

Beels Soper [email protected]

Immediate Past PresidentLes Villanyi*, 484-4992Ottimo International

[email protected]

DIRECTORS

John Burns, 762-4541Petaluma [email protected]

Daniel Canales*, 781-9483National Assoc. for Self-Employed

[email protected]

Elece Hempel*, 765-8488Petaluma People Services Center

[email protected]

Justin Hansel, 768-2300Hansel Auto Group

[email protected]

Katie Kerns*, 557-7045 PG&E

[email protected]

Michelle Law, 559-7200Circle Bank

[email protected]

Wayne Leach, 795-4764CSW/Stuber-Stroeh Engineering Group

[email protected]

Richard Marzo, 763-1515Lace House Linen

[email protected]

Todd Mendoza, 769-4303Coldwell Banker Residential Brokerage

[email protected]

Matt White, 795-4477Basin Street Properties [email protected]

CHAMBER STAFF762-2785 • Fax 762-4721

Email: [email protected]

Onita Pellegrini*, CEOJudy Carney, Bookkeeper

Daniella Ellicott*, Member Services Kathy Brandal, Office Assistant

* Leadership Petaluma Graduates

Everyone at the January 13th “How to

Get More Leads” seminar left with fresh

ideas for finding new customers. The

audience of salespeople, sales managers,

consultants, and small business owners

learned about the five best sources for

new business and how to maximize

each one.

Represented industries included

banking, insurance, mortgage,

telecommunications, hospitality,

and more. Ron Malnati of Exchange

Bank commented, “The seminar itself

delivered good information plus there

was valuable information from the other

participants”.

This cross-pollination of ideas is one

of the benefits of a public seminar that

is not possible in a single company

training event. Elaine Crane of Top

Speed Data Communications liked the

energy at the seminar, “I loved

Kurt’s enthusiasm. He really

wants to help your succeed.”

The seminar covered traditional

lead generation techniques as

well as how to leverage new

technologies like LinkedIn,

the social media application

for business. “I was glad I

came. I learned a lot about

how LinkedIn can help me find

prospects that fit my target

profile.” said Mike D’Addario of

Infineon Raceway.

The second in the 4-seminar series is “Moving the Sale Forward” on February 10th. It is all about maintaining momentum to avoid a stalled sales process. Key topics include Questioning Techniques, Building Rapport, and Handling Objections.

Chamber members save 50% and seating is limited so register today at wwww.peta l aumachamber .com/masteryseries.asp or phone the Chamber at (707)762-2785.

Assemblyman to SpeakAt Wake Up Petaluma

Breakfast with Assemblyman Jared Huffman is the opportunity offered attendees at the February meeting of Wake Up Petaluma, scheduled February 23 at Rooster Run.

The Assemblyman, who represents Southern Sonoma and Marin Counties in the State Assembly, will be the sole speaker in the newly revised Wake Up format. He will be discussing a

wide range of issues concerning the Sacramento scene, including efforts to cope with massive budget shortfalls, newly elected Governor Jerry Brown, redrawing of Assembly District boundaries under reapportionment, and a host of other issues.

Assemblyman Huffman has been a regular contributor to such Chamber programs as Leadership Petaluma and

the Government Affairs committee. A four-year veteran who will be “termed-out” after six years of service, he is one of the veteran Sacramento legislators.

Also on the program is recognition of new members and a raffle drawing.

Cost for the breakfast is $20 for Chamber members, $25 for non-members. Reservations needed – call 762-2785.

Sales Mastery SeminarContinues in February

Mike D’Addario of Infineon Raceway listens as instructor Kurt Shaver of The Sales Foundry describes how to get sales leads.


Editorials & Opinions, Analyses, Commentary, Viewpoints

President’s Message

President’s CircleHas Great Benefits

By Monica Soiland, President,

Petaluma Area Chamber of Commerce

Commentary

For those businesses that perceive great value from a Chamber membership, enrolling in our President’s Circle program means that these businesses receive maximum return on their Chamber investment at a significant level of savings.

Late last year, four more members – Hansel Auto Group, Republic Services, Novato Community Hospital, and Barbara Perry/Coldwell Banker – joined the Circle, bringing our total to 27. I welcome them, and on behalf of the Chamber express our appreciation for their support of the Chamber.

Membership in the Circle should be considered by any business that wants to gain greater visibility with our City’s business community. The Chamber has a number of programs that are designed to create that visibility, and the President’s Circle packages those programs at substantial savings. The top two levels can be customized to fit your needs.

Here’s how the program works. There are four levels – Platinum, Gold, Silver and Bronze. I’ll start with the Platinum level, which costs $5,000 a year but has an estimated value of about $9,000. Platinum Circle members get for their fee a strategically located $1000 Expo booth plus banner, annual dues up to $1,000, passes and reserve seating at the annual dinner, sponsorship of the Community awards with passes and seating, sponsorship and free breakfasts at Wake Up Petaluma, a half page ad in Petaluma Business every month, special listing in Membership Directory, logo and large banner ad presence on Chamber website, and enrollment for one person in the Leadership Petaluma program. Plus, there are other perks such as business logo in various publications.

Platinum Members Gold Members Silver Members

AVM Graphics • Barbara J. Perry, Coldwell BankerClark Rosen, Coldwell Banker • Deer Creek Village • Moonware Design

Nancy Cooley, State Farm Insurance

Bronze Members

Do What’s BestFor Petaluma

As the newly formed City Council works with the complexities of governing Petaluma, and the six currently sitting members are finding a way to overcome a pretty formidable three-three split in ideology, it is becoming increasingly apparent that the welfare of our community hinges upon the six finding a way to govern effectively.

The initial Council meeting in January was definitely a cause for concern, when lack of agreement led to a fair amount of finger pointing and disparagement of dissenting views.

On the other hand, the second January meeting put our community back on the right track. Councilman Harris’ withdrawal from his quest for a seat on the Sonoma County Transportation Authority, combined with a promise from Mayor Glass for such an appointment in a year or two, led to a fairly effortless process of making 20 appointments.

The Council is to be commended, but the toughest task is yet ahead. That would be the effort to appoint a seventh member to fill the vacancy created by David Glass’ election as Mayor.

It is saying the obvious to say that this is going to be a difficult task, but that is one of the responsibilities of this elective office, as determined by our City Charter.

It should also be obvious that not one of the six members is likely going to get who he or she most wants. All six are going to need to have the word “compromise” foremost in their minds. To some people, compromise is a bad word, a belief commonly shared by those on both the political left and the political right. But, the opposite of compromise is gridlock, and if there is any one thing our community cannot endure in these times that demand innovative problem-solving, it is political gridlock.

However, throwing up of one’s hands in a posture of no-compromise and calling for an expensive special election to solve the problem is most emphatically not the answer. The hard-fought elections of this past year have left some notable, lasting scars, scars which today influence the divisiveness of the current ruling body. It would seem almost certain that a special election would simply resuscitate that aggressive adversarial animosity, pitting both sides against each other in a contest once again to get a four-vote majority.

That scenario is not going to be good for the City, and the welfare of our overall community should be paramount.

We hope that each of the six can realize that early in the process, and start casting about for that one candidate who can come aboard with the full intent and capability of working harmoniously with each and every one of the current six members.

It sounds like a tall order, but our Council will never know until it tries. We know that each of the six members wants only what is best for Petaluma.

Our Platinum members currently are PG&E, Bank of Marin, Comcast, Exchange Bank, and Redwood Credit Union.

The Gold Membership level, a scaled down version of Platinum, costs $3,500 with an estimated value of $5,590. Our Gold members are Clover Stornetta Farms, Port Sonoma, and Summit State Bank.

The Silver level costs $1,750 with a value of $3,130. Those members are AVM Graphics, Century 21 Bundesen, Circle Bank, First Community Bank, Hansel Auto Group, Kaiser, Medley Glass Works, Midstate Construction, Novato Community Hospital, Pacific eDocument Solutions, Republic Services, Rooster Run Event Center, Sonoma Bank, and Speaklo Media.

At the Bronze level, cost $1,250, value, $1,755, our members are Clark Rosen/Coldwell Banker, Barbara J. Perry/Coldwell Banker, Merlone Geier Partners/Deer Creek Village, Moonware Design, and Nancy Cooley/State Farm Insurance.

It is worth noting that every level of the President’s Circle includes Business Expo booths, monthly advertising in Petaluma Business, and annual Chamber dues.

So, perhaps now is the time for you to seriously consider upgrading your level of participation in your Chamber, and the ideal first step is a seat in the President’s Circle.

Want more information? Call the office at 762-2785. A friendly, helpful voice at the other end of the line is guaranteed.


Forty Under 40Nominations Open

The North Bay Business Journal is looking for nominations for its fifth-annual Forty under 40, a special publication and gala reception that will recognize 40 professionals under the age of 40 who fit any of the following profiles:

• Entrepreneurs who create a new product or market

• People who demonstrate extraordinary leadership qualities

• Executives and professionals advancing quickly in their organizations

• Innovators who have changed the way their industry does business

• Individuals whose work has a wide-reaching impact on the business community

To submit a nomination, go to www.NorthBayBusinessJournal.com and submit online, or print out a nomination form and fax it to 707-521-5292 or mail it to 427 Mendocino Ave., Santa Rosa, CA 95401 ATTN: Forty under 40.

The deadline for nominations is Friday, Feb. 11. Winners must be under the age of 40 as of the date of publication on April 25, 2011. Supporting documents are welcome but will not replace the nomination form. Winners are chosen based on qualifications and not the number of nominations received.

Sponsors Sought ForCommunity Awards

The Annual Community Recognition Awards event is just a couple of months away, and the Chamber office has announced that businesses interested in being either event or food sponsors have just a couple of weeks to act. The program is scheduled for March 31 At the Sheraton in Petaluma.

Two levels of event sponsor are available. The first, which costs $300, includes event passes and business logo in the program, and the second, costing $150, includes passes and program listing.

Food sponsors will be able to offer samples of their product before the program. It involves setting up at approximately 4:30pm until the end of the reception at 6:30pm. The Sheraton provides an eight foot table and table linens, the food sponsor provides approximately 300 bite size samples

of their food and any items they need to serve their samples (napkins, paper plates, plastic forks, etc). There is space for only one more food sponsor.

Already confirmed are bay laurel Culinary, Bert’s Desserts, Chef Adair, Cordoza’s Deli & Cafe, Lemongrass Thai Cuisine, Petaluma Coffee & Tea Company, Preferred Sonoma Caterers, Rooster Run Event Center, Sheraton Petaluma, and Wild Goat Bistro.

Major event sponsors already enrolled are Bank of Marin, Clover Stornetta, Comcast, Deer Creek Village, Exchange Bank, Industrial Carting, Jerico Products, PG&E, Redwood Credit Union, Sonoma County Fair, Port Sonoma, Nancy Cooley/ State Farm, and Summit State Bank.

Deadline for sponsorships is February 18. Call 762-2785 for information.

Petaluma Green TaxiTo Be Honored

One of Petaluma’s newest businesses, Petaluma Green Taxi, will be one of the honorees at this year’s Business Environmental Breakfast, scheduled for March 11, 7:30-9:30 at the Hyatt Vineyard Creek hotel in Santa Rosa.

Petaluma Green Taxi was nominated for the award by the Petaluma Chamber.

The program will also feature two noted speakers. Andrew J. Hoffman Holcim Professor of Sustainable Enterprise at the University of Michigan will address his powerful and practical strategies for harnessing sustainability to benefit a business. He is a leader in using organizational, network and strategic analyses to assess the implications of environmental issues for business, and has published eight books and over ninety articles and book chapters on the topic.

Also on the program is Todd Ahlsten,

Chief Investment Officer of Parnassus Equity Income Fund, who specializes in investments in environmentally innovative industries.

Founded in December 2008, PGT is the first environmentally conscious cab company in the entire county. Its fleet consists of both true hybrids as well as PZEVs (partial zero-emission vehicles). Since 2008, Ford has outfitted its Escape hybrid with 100% recycled fabric interiors made from post-industrial polyester derived from soda-bottle resin. The fabric also features an industry-leading backcoating technology that minimizes the use of traditional flame-retardant chemicals. PGT’s vehicles are outfitted with specialized LRR (Low Rolling Resistance) tires, which improve fuel efficiency. Both inside and out, these are truly green vehicles.

Register for the breakfast beginning February 8th at www.SonomaBEA.org.

PG&E Gas Savings ProgramOffers Conservation Incentives

Pacific Gas and Electric Company (PG&E) recently announced the launch of its annual Winter Gas Savings Program, which gives eligible customers an automatic bill credit when they reduce their year-over-year gas usage during January and February in 2011.

Business customers who reduce usage up to 10 percent will receive an equal percentage credit on their spring gas bill. For example, a customer who reduces their usage by 2 percent will receive a 2 percent credit. If a customer conserves 10 percent or more, they will receive a 20 percent credit.

In January and February of 2010, more than 1.9 million customers reduced their gas usage from the previous year and earned bill credits totaling $37 million. The average credit per qualifying customer account was $19.50, with the average small commercial credit at $72.

Business customers can take simple steps to reduce their gas consumption:

• Lower the thermostat to 68 degrees during the daytime to stay comfortable and save gas.

• Set the water heater to 120 degrees

or the “normal” setting.

• Close all doors and windows while your HVAC system is running.

• Regularly check all air ducts and pipe insulation for damage.

• Perform routine HVAC maintenance.

• Turn off gas equipment and heating appliances when not in use.

• Install weather stripping around windows, pipes, and doors to reduce drafts.

• Have a contractor check your central heating/air for leaks. 20 percent of heated air can be lost through leaking ducts.

• Take advantage of PG&E rebates and incentives and invest in energy-efficient gas equipment.

Business customers can find informative tips, tools and resources to help conserve gas by visiting, www.pge.com/wintergassavings. For further assistance or information, contact PG&E’s Business Customer Service Center at 1 (800) 468-4743.

Youth CommissionMixer in March

The Youth Commission has planned a mixer for March 8 from 6-7:30 p.m. at the Community Center at Lucchesi Park. The outing will feature a presentation from the student-run groups concerning their individual projects, as well as an update of activities the Youth Commission does, and what has been

accomplished in the past. It will be pot-luck themed, and it is suggested for the guests to intermingle with both the adults and youth of the commission.

Business representatives are invited to attend and participate. For more information, call (707) 364-5906.

Through Redwood Regional Medical Group’s clinical trials program, patients have access to national trials and investigational treatment options right here in the North Bay. And patients are helping future patients by improving cancer treatment knowledge. Together, we’re fighting against cancer.

Research offers hope. For patients now and in the future.

707.525.4000 | www.RRMG.com

Hope


Restaurant WeekDebuts February 21

The Sonoma County Economic

Development Board announces

the second annual Sonoma County

Restaurant Week. The event will be

held from February 21- 27, 2011, and

will feature a wide variety of restaurants,

culinary options and local ingredients at

great prices.

Participating Petaluma restaurants at

press time were Cattlemens Restaurant,

Dempsey’s, Graffiti, Le Bistro, Tolay at

the Sheraton, and Pazzo.

Last year’s first annual Sonoma

County Restaurant Week brought in

over $800,000 for Sonoma County,

increased customer traffic an average

of 26% for participating restaurants,

and significantly impacted restaurant

revenues.

As was the case last year, this year’s

participating restaurants will offer three

course prix-fixe dinners for $19, $29 or

$39, and will feature local ingredients

and local wines of their choice to

accompany the meals. This emphasis

on farm-fresh food and local wineries

means dining out during Restaurant

Week is not only beneficial to the

restaurant industry, but also for local

food suppliers, farmers, wineries, and

the economic vitality of Sonoma County.

Sonoma County Restaurant Week

also presents the perfect opportunity

for locals to rediscover great Sonoma

County restaurants, and for visitors to

come and get a taste of California’s

finest food and wine without breaking

the bank.

SCORE Workshop onInternet Marketing

North Coast SCORE Chapter 450

announces a workshop that introduces

small businesses to internet marketing

processes and tools and explains how to

determine whether these are appropriate

for a business. “Internet marketing

can help increase sales, improve your

company’s image, and increase your

geographical scope. However internet

marketing cannot rescue a bad business

plan”, said Jeffrey Schmidt who will

conduct this workshop.

Workshop attendees will learn about

three key processes: driving prospects

to your site, converting prospects to

customers, and results measurement

and process feedback. Social media sites

FaceBook, Twitter, and LinkedIn will

be discussed as well as Search Engine

Optimization (SEO).

The workshop will be led by Jeffrey

Schmidt of DeepSky Marketing who

has designed and successfully executed

marketing plans for large and small

businesses. Jeffrey graduated from

California State University, Sacramento

with majors in Economics and

Psychology.

The workshop will be held on

February 22, from 9-12 a.m., at the

Sonoma County Farm Bureau, 970

Piner Road in Santa Rosa. Charge is

$50. To register, email ahawkins@

sonomacountyfarmbureau.com.

SCORE’s North Coast Chapter serves

entrepreneurs in Sonoma, Napa,

Mendocino, Lake, and Humboldt

counties using face-to-face and online

counseling, and business workshops.

Since 1964, SCORE “Counselors

to America’s Small Business” has

assisted more than 8.5 million aspiring

entrepreneurs and small business

owners through counseling and business

workshops. More than 12,400 volunteer

business counselors in 364 chapters

serve their communities through

entrepreneurial education dedicated to

the formation, growth and success of

small businesses. For more information

about starting or operating a small

business, call 1 (800) 634-0245 for the

SCORE chapter nearest you. Or, visit

SCORE on the Web at www.score.org

and www.score.org/women.

Cinema SeriesSchedule

The Petaluma Film Alliance announces the Spring 2011 Cinema Series, 15 weeks of classic, foreign, and independent films hosted in the state-of-the-art Carole L Ellis Auditorium on the Petaluma campus of Santa Rosa Junior College. This season’s line-up is the most international yet, featuring seven foreign titles, as well as some new independent and classic American cinema. Several guest filmmakers and Oscar nominees will be in attendance at the screenings.

The Cinema Series program was begun as a project by members of the Chamber’s Leadership Petaluma, and is continued to be supported by those in the class.

On February 9th, the Oscar-nominated Bay Area filmmaker Frederick Marx will present his new documentary Journey from Zanskar, a favorite at last fall’s Mill Valley Film Festival. The film follows an impassioned Buddhist monk as he escorts the children of Zanskar on a perilous journey over the Himalayas in search of an education.

On February 16th, the Cinema Series honors Black History Month with the African title Moolaade, a gripping drama by acclaimed director Ousmane Sembene. The film tells the extraordinary tale of a brave West African woman who decides to shelter four little girls from the torturous, and sometimes fatal, procedure of female circumcision, a traditional rite of passage across the African continent.

On March 16th, Swiss filmmaker Jacqueline Zünd will present her new film Goodnight Nobody, a brand-new documentary chronicling the lives of four insomniacs as they struggle to exist in the strange world between reality and dreams. The film has been

selected to open this year’s Sebastopol Documentary Film Festival.

On April 13th, the legendary, Oscar-winning film and sound editor Walter Murch will present and discuss Francis Ford Coppola’s film, The Conversation. Murch has worked on such blockbuster titles as American Graffiti, Apocalypse Now, The Godfather, and The English Patient.

During the month of March, the Cinema Series presents its “Women in Film” miniseries, highlighting the role of women in the industry. In addition to guest director Jacqueline Zünd for Goodnight Nobody, the series will also feature Mira Nair’s Bollywood blockbuster Monsoon Wedding, chronicling five interweaving love stories set against the backdrop of an arranged Indian marriage. Iconic actresses Marlene Dietrich and Elizabeth Taylor also will be showcased in Germany’s first sound film, The Blue Angel, and the 1951 classic, A Place in the Sun.

On Saturday, April 23rd, the Petaluma Film Alliance returns to the Mystic Theatre in downtown Petaluma for its third annual Film Fest Petaluma, featuring four programs of international filmmakers showcasing brand new work.

The 2011 Spring Cinema Series runs February 2nd through May 18th, with screenings every Wednesday night beginning at 7pm. Films are preceded by an introduction at 6pm and followed by a post-screening discussion until 10pm. Tickets are $5 general, $4 for students & seniors. The Ellis box office opens at 5:30pm on Wednesdays.

For the full Cinema Series lineup and additional information on screenings, please visit www.PetalumaFilmFest.org.

1. You meet plenty of potential customers through the Chamber’s rich variety of programs.

2. You can take advantage of major discounts offered by other businesses to Chamber members only.

3. You pay less at Chamber sponsored events than non-members.

4. You have access to the Chamber conference room for your own business meetings, including phone, easel, fax & copy machine.

5. You have a presence on the web through the Chamber’s website.

Five Benefits of Being a PACC Member

Don’t delay—become a Chamber Member today! Call 707-762-2785

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Aviation ExhibitAt Local Museum

The date was February 17, 1911 when history took place. A young adventurer named Fred Wiseman braved nasty weather and made the first airmail flight, a distance of 15 miles from Petaluma to Santa Rosa.

In honor of the 100th Anniversary of this historic event the Petaluma Museum presents “Flight”, A Tribute to Aviation”. The exhibition will bring to life the

stories of airplanes, engines and human endeavor involved in aviation since Fred Wiseman made his historic flight.

Visitors to the exhibition will be able to follow the journey back in time from the beginning of aviation, through World War II to the current success of the Petaluma Airport. Highlights of the exhibition will include a large scale replica of

the Wiseman plane suspended in air, unique aviation memorabilia, artifacts, archival film, historical photographs, flight simulation and displays of rare aircraft models bringing the excitement and glamour of aviation to life.

The exhibition will include lectures by local World War II, and Korean War era Pilots, aviation historians and aviation enthusiasts. Every Saturday

at 1pm will feature a different film featuring legendary aviators Amelia Earhart, Charles Lindbergh and Howard Hughes. The exhibition opens February 2nd, 2011 at 6pm with a special reception honoring WWII hero James Morehead. It runs until April 24th, 2011. The exhibition is supported by The Petaluma Airport, Mangon Aircraft, Inc. and Heloventures.

Economist Offers Recovery HopeJerry Nickelsburg, one of the country’s

more respected economists and a member of UCLA’s Anderson Forecast group, ventured to Sonoma in January as the featured speaker at the annual State of the County ceremonies at Rohnert Park’s Doubletree Hotel.

His message, while not pitching instant recovery, was that the worst seems to be over. Addressing the fears that we may be looking at a double-dip

recession, meaning yet another crash and recovery cycle, he expressed doubt that will happen.

Nickelsburg pointed out that a number of our indicators are now at or near the bottom – business and residential construction and sales of consumer durables – autos, appliances, etc. He said sales of business equipment and software is at a 3 year low as is business construction.

On the other hand, he said, real consumer spending, housing starts, international tourism and exports are up nationwide. California leads the nation in goods moving on the State’s highways, he said.

Housings woes have been aggravated by the fact that families are “doubling up”, with more people living together than in the recent past. This, he indicated, represents demand for housing when

the current recession eases.

Two potential obstacles to recovery,

he said, would be trade wars between

nations hampering our exports, and

slow-growth economic policies.

In Sonoma County, he said about

half of the job loss has occurred in the

government and construction sectors

(see chart this page.)

12��February 2011��Petaluma Business – A publication of the PACC

Business Briefs

Bank of Marin has appointed Dan

Ancheta to Assistant Vice President and

Branch Manager of two of the Bank’s

Petaluma branches.

Ancheta will manage the Bank’s

Marina Branch located at 799 Baywood

Drive and the North Petaluma branch

located at 1371 N. McDowell Blvd inside

the Kohl’s Shopping Center. A third

Bank of Marin branch is located at 8 4th

Street in downtown Petaluma.

Before joining Bank of Marin, Ancheta,

was Branch Manager at Sonoma Bank, a

division of Sterling Savings Bank, in

Petaluma. A native of Petaluma, Dan

graduated from Sonoma State University

with a degree in Business Administration

and is currently enrolled in Sonoma

State’s MBA program.

Bank of Marin also announced it has

signed a lease for a new branch office

in downtown Sonoma. The new office

at 136 W. Napa Street will open in late

spring of 2011. With the new location,

Bank of Marin will have five branch

offices in Sonoma County with a total of

16 offices bank-wide.

Golterman Gardens is holding an

open house on February 13 from 1-4

p.m. at 1000 Skillman Lane, Petaluma

to give the public an opportunity to see

their facilities. The Theme is “High Tea.”

Jane Iddings, J.D., M.S.W., of

Petaluma Mediation and Law Office of Jane Iddings, is teaching a class on

the fundamentals of divorce mediation

at Sonoma State University on March 5th

and 12th. The cost is $185 and offers 14

hours of continuing education credits

for MCLE (attorneys), MFT (marriage and

family therapists), and LCSW (licensed

clinical social workers). This is part of

SSU’s School of Extended Education/

Conflict Resolution Certificate Program;

however, it’s open to the community.

For questions, please call Jane at 292-

9121 or SSU Program Administrator Beth

Warner at 664-3977.

The North Bay Leadership Council has hired Sonia Tanner as an executive

business administrator. She will help

the organization upgrade its website

and further develop its newsletter and

marketing materials.

Pacific Gas and Electric Company (PG&E) announced today new estimates

that demonstrate the significant impact

energy efficiency investments made by

Sonoma County customers have had

on reducing harmful greenhouse gas

(GHG) emissions. From 2006-09, PG&E

customers in Sonoma County saved

248,000,000 kilowatt-hours (kWh) of

electricity through energy efficiency and

helped avoid 161,000,000 pounds of

GHG emissions - equal to the emissions

from burning about 8,185,000 gallons of

gasoline.

Graziano’s Ristorante has

announced the opening of Petaluma’s

newest live music venue, Club G

upstairs at the restaurant. The first show

is February 13, a 7 p.m. show featuring

the Kevin Durkin Trio. The event is

billed as a Valentine’s Eve Jazz Session.

Bank of Marin Bancorp announced

2010 annual earnings of $13.6 million,

an increase of $787 thousand, or 6.2%

from $12.8 million a year ago. Diluted

earnings per share for the year ended

December 31, 2010 totaled $2.55, up

$0.36 from $2.19 in the prior year.

Don Bennett& Associates

Advertising & PR ConsultingWriting & Editing Services

[email protected]

BARBARA J. PERRY MBA, GRIBroker Associate RealtorDRE Lic. No. 01871490(707) [email protected]

Buying or selling a home can leave you anxious, depressed, and stressed.

So, who do you call?

THE STRESSBUSTER

14��February 2011��Petaluma Business – A publication of the PACC

Members

New Membersbay laurel CulinaryChris Greenwald128 Cherry StreetPetaluma, CA 94952

Expedition IslandIan Irman755 Southpoint Blvd., Ste. 101-APetaluma, CA 94954

Goltermann CorporationAnnette Goltermann1060 Skillman LanePetaluma, CA 94952

Skin by Holly @ Mockingbird HeightsHolly Curtin855 Lakeville Street, Suite 106Petaluma, CA 94952

The Metta Center for NonviolenceStephanie Van Hook1730 Martin Luther King Jr. WayBerkeley, CA 94709

Veritas Property ManagementLynsey Grayson625 Imperial Way, Suite 5Napa, CA 94559

Renewing MembersAAA Insurance/AAA Travel AgencyAdams MovingAdobe Creek Funeral HomeAirport ExpressAmerican AgCredit, FLCAAmerican Cancer SocietyBert’s DessertsBeyond the Glory Sports BarBKF EngineersCalifornia Granite, Inc.Community Health FoundationCountry Villa PetalumaDairydell Canine TrainingDal Poggetto & Company LLPDynaSec International, Inc.Extreme PizzaFerguson Enterprises, Inc.FitzGerald & AssociatesFlorenciaGulick’s Auto Body Shop, Inc.IKON Office SolutionsInsphere Insurance SolutionsJM Rosen CheesecakeKeller EstateKlassic Key PropertiesKresky Signs, Inc.Law Offices of Bridget MackayMcDevitt & McDevitt Construction CorporationNorth Bay Association of RealtorsPark Place Hearing CenterPeg King Real EstatePetaluma Downtown AssociationPetaluma Woman’s ClubPozzi & Associates-CPA FirmRaley’s SupermarketReal Doner

Redwood Credit Union -

President’s Circle - Platinum

Redwood Regional Medical Group

Richard C. Lane, D.D.S.

Robertson Properties Group

Sonoma Equity Lending Corporation

Stewart Marine Sales

Stony Point Rock Quarry, Inc.

Summit State Bank -

President’s Circle - Gold

Tee Shot to Life

V. Dolan Trucking, Inc.

Volt Services Group

WestAmerica Bank

Long-Time MembersWestAmerica Bank, 42 YearsBlythe Henry

Pozzi & Associates-CPA Firm, 36 YearsJoAnn Ritko Pozzi

McDevitt & McDevitt Construction Corporation, 27 YearsWilliam McDevitt

FitzGerald & Associates, 24 YearsJohn FitzGerald

American AgCredit, FLCA, 25 YearsRuth McClure

Redwood Credit Union - President’s Circle - Platinum, 24 YearsJana Boyle

Adams Moving, 34 YearsSherri Adams

AAA Insurance/AAA Travel Agency, 22 YearsMaureen Chisholm

Stewart Marine Sales, 21 YearsDuffy Stewart

Petaluma Downtown Association, 16 YearsMarie McCusker

American Cancer Society, 16 YearsLaura Moss

Petaluma Woman’s Club, 13 YearsPresident

Richard C. Lane, D.D.S., 14 YearsRick Lane

Peg King Real Estate, 13 YearsPeg King

Adobe Creek Funeral Home, 11 YearsJeff Lyons

Gulick’s Auto Body Shop, Inc., 10 YearsKen Gulick

Learn the latest techniques for increasing your sales. Generate more leads, be more persuasive, and close more business.

How to Get More Leads January 13

Moving the Sale Forward February 10

Winning Sales Presentations March 10

Negotiate and Close The Sale April 14

Registration: 7:45am • Workshops: 8-11am

The Referral Institute1304 South Point Blvd., Suite 102, PetalumaGroup of 4 Workshops: $299 (PACC Members: $149)Individual Workshops: $99 (PACC Members: $49)Register online at petalumachamber.com/masteryseries.asp

“I gained valuable, workable strategies from Kurt’s seminar on ‘Closing the Sale’. I learned ‘what to say’, ‘what not to say’ and that there is actually a bona fide processfor closing.”—Deb Reid, Owner of YogaSpark and Leadership Petaluma participant

For more information on each workshop, or to register, please call (707) 762-2785.

Sales Mastery Seminar SeriesKick Start 2011 with the

Kurt Shaver of The Sales Foundry is the seminar leader of the Sales Mastery Series. The Sales Foundry is the leading sales training company in the North Bay, having trained hundreds of salespeople, consultants, and business owners over the past two years. Kurt’s background includes 25 years selling, training, and managing sales teams at companies of all sizes in multiple industries.

Chamber Members Save 50%

Sponsored by the Petaluma Area Chamber of Commerce

Pozzi & AssociatesA Full Service CPA Firm35 years of Quality Service to Businesses & Individuals

Saturday & Evening Appointments Available with JoAnn Ritko Pozzi, CPA, MBA

320 Washington Street in Downtown Petaluma • www.pozzicpafirm.com

♦ Tax Preparation and AdviceHelping you to reduce taxes, streamline, & have more control of your bottom line• Individuals (average to complex) • Businesses • Estates • Fiduciaries

♦ AICPA Quality Reviewed Firm ♦ Full-time Year-round Staff♦ Quality Accounting / Bookkeeping♦ Quickbooks Professional Advisors♦ Divorce & Litigation Support

Call today for a 20% discount on your initial consultation. (707) 763-9817

Petaluma Business – A publication of the PACC ��February 2011��15

Looking Ahead – March

10 Mastery Seminar Series (3 of 4) Winning Sales Presentations

22 Wake-Up Petaluma

31 Women in Business Brown Bag Lunch Seminar

31 Petaluma Community Awards

1 AmbassadorsPetaluma Valley Hospital, Pat Schaefer’s Office 400 N McDowell Blvd.7:30 A.M.

4 Government AffairsPACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 A.M.

10 Sales Master Seminar Series (2 of 4) Moving the Sale Forward The Referral Institute 1304 South Point Blvd., Ste 102 Register 762-2785 or online at www.petalumachamber.com 8:00 – 11:00 A.M.

15 Leadership AlumniPACC Conference Room 6 Petaluma Blvd. N., Suite A-2 9:00 – 10:00 A.M.

15 AgribusinessSonoma-Marin Fair Conference Room, 175 Fairgrounds Dr. 12:00 Noon

18 Government AffairsPACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 A.M.

21 President’s Day – PACC Offices Closed

22 Wake Up Petaluma (RSVP)Rooster Run Event Center2301 E. Washington St. $20 Members, $25 Non-members RSVP 762-27857:30 – 9:00 A.M.

24 Women in Business Brown Bag Lunch Seminar (RSVP)PACC Conference Room 6 Petaluma Blvd. N., Suite A-2$5 Members, $8 Non-Members Limited space available; RSVP: Jana Boyle, [email protected]:00 – 1:00 P.M.

24 Business After Hours – Lakeville Eye Care; Permalla Dental Care; Mockingbird Heights, a Salon; and Golden State Lumber Lindberg Center, 855 Lakeville St. 5:30 – 7:30 P.M.

Have you checked out our online calendar? Visit www.petalumachamber.com and click on the Calendar button!

Calendar – February

Pre-register for RSVP events: mail a check, payable to PACC, to: PACC, 6 Petaluma Blvd. North, #A-2, Peta luma, CA 94952. Call 762-2785 for info.

Marketing materials behind the times?

In Petaluma since 1996

Contact Ann today to get your message

across loud and clear.

[email protected]

Have a Business Question? Ask a Business Expert!

The Small Business Development Center at Santa Rosa Junior College offers no-cost, confidential advising to small businesses.

• Develop a business plan • Marketing and promotion• Financial management • and much more!

Tina Eastman, SBDC Business Advisor, is available at the Chamber every Tuesday by appointment only. Contact Santana MacInnes at 524.1770 to schedule.

Petaluma Coffee & Tea212 2nd St., south of D, in the Theater District • 763-2727

Espresso your love to your Valentine with a hot cup of

specialty tea or coffee!

Weekdays from 7:30 to 5:30Saturdays from 8:00 to 4:00

February 2011 BUSINESS - Petaluma Chamber of Commerce · 2016-11-15 · 2 February 2011 Petaluma...

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