February 14 W rking f r Play
description
Transcript of February 14 W rking f r Play
![Page 1: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/1.jpg)
February 14W rking f r Play
![Page 2: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/2.jpg)
1. Quiz2. Lecture3. Group work:
Practice for Feb. 26 assignment
![Page 3: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/3.jpg)
1. “_______________ has been defined broadly by Hardt & Negri as that which “involves communication, cooperation, and the production and reproduction of affects”. This spans technological work with computers and networks, work manipulating emotion—generating a sense of ease or excitement—and work involving communication and coordination” (Dyer-Witheford & de Peuter, 600).
a) Free lunchb) Immaterial laborc) Capitalismd) Marxism
![Page 4: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/4.jpg)
2. “Nonetheless, game development is an overwhelmingly _________ dungeon. An estimate we received from a female insider was that women account for an average of only 10-15% of a game developer’s staff” (Dyer-Witheford & de Peuter, 606).
a) masculineb) smellyc) socialistd) dwarf-filled
![Page 5: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/5.jpg)
3. Invisible labor refers to what kinds of work?
a) whatever ninjas dob) work that can only be seen through a telescopec) the domestic work (childcare, cleaning) that
people in the games industry are too busy for d) the role of artificial intelligence in games
![Page 6: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/6.jpg)
4. “Crunch time” in the gaming industry refers to:
a) Monthly granola partiesb) Tax seasonc) Periods of intense work near the end of a
game’s developmentd) Regularly-scheduled server maintenance
![Page 7: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/7.jpg)
Labor & New Media
![Page 8: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/8.jpg)
Conventional (material) laborThe production of durable material goods:
• Farming• Manufacturing• Construction• Transportation (dockworkers, truck drivers, railroad workers)
Meatpacking Ford factory
![Page 9: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/9.jpg)
“Immaterial” labor:
“labor that produces the informational and cultural content of the commodity” (Lazzarato, 1996)
- Audiovisual production- Advertising- Software production- Photography- Public relations- Service industry- “Knowledge” or “information” economy
![Page 10: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/10.jpg)
Material or immaterial?
![Page 11: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/11.jpg)
Material or immaterial?
![Page 12: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/12.jpg)
Material or immaterial?
![Page 13: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/13.jpg)
Material or immaterial?
![Page 14: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/14.jpg)
Material or immaterial?
![Page 15: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/15.jpg)
Material or immaterial?
![Page 16: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/16.jpg)
(classic) material labor immaterial labor
Unions / trade associations Worker vs worker
Salaries Hourly rates
Blue collar White collar
Years-long contracts Weekly / monthly contracts
Regional or local competition Global competition
9 to 5 Evenings & weekends
immaterial labor is also referred to as “precarious” labor (Fudge & Owens, 2006)
![Page 17: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/17.jpg)
What happened to material labor in North America?
Neoliberalism & globalization
![Page 18: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/18.jpg)
Various facets / subtypes of “immaterial” labor:
- Invisible labor- Emotional (or “affective”) labor- Outsourced labor- “Playbor”
![Page 19: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/19.jpg)
“invisible labor” “the domestic activities of the mothers and partners who clean up after, take care of children for, and provide emotional sustenance to a predominantly male work force”(Dyer-Witheford, 607)
![Page 20: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/20.jpg)
“emotional labor”“the stamina of youthful game workers helps set a studio norm of overwork, an instance of what Angela McRobbie refers to as “enforced youthfulness” so prominent in many creative-industry workplaces” (Dyer-Witheford, 610)
“Flair”
![Page 21: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/21.jpg)
What if you were expected to do “emotional labor” in this course?
- Tell all of your colleagues how awesome Nick & Emily are
- Stand still and bow your head when we pass you in the halls
- Record everything we say verbatim
- Live tweet lectures- Wear COM 327 flair
![Page 22: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/22.jpg)
outsourced labor“Offshore outsourcing is beginning to hit the gaming sector… In the longer term, the North American and European game-labor force will have to wage their fight for survivable working hours across a global battlefield” (614)
![Page 23: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/23.jpg)
“Playbor” (Kücklich, 2005)- Playtesting- “Beta” playing- Modding- “Gold farming”
![Page 24: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/24.jpg)
Group work!Do a ‘quick & dirty’ version of the February 26 assignment:
Political Economy “Power Map”
Choose one of the following franchises / products and:
1) Find out what corporation owns it and what else that corporation owns. - Where are their offices located? Where are their factories located? Where is
the product made, and by whom?
2) Determine the audience for that franchise, based on advertisements (where is it advertised? How? Who are the advertisements directed at?)
3) Look up any labor-related news stories about that corporation.
![Page 25: February 14 W rking f r Play](https://reader036.fdocuments.in/reader036/viewer/2022081512/5681676c550346895ddc5481/html5/thumbnails/25.jpg)
Samsung Galaxy Tablet
The CoD Franchise
My Little Pony (toy) Beats by Dre headphones