The National

Fisheries Institute Presents the

NFI Remains a Proud Strategic Sponsor with our Premier Sponor:

For more information visit www.aboutseafood.com or call 703.752.8898

Featuring: Seafood Marketing Challenges & Price Trends for 2014

January 14-16, 2014* Miami Beach, FloridaEden Roc Miami Beach Hotel

*NFI will hold Committee, Board and some Council Meetings beginning on January 12. See Schedule.

Preliminary

Agenda

The conference will provide the industry with information on the economic, social and demographic trends and changes that will affect international seafood markets. During the conference, seafood markets will be segregated into individual market levels based on the price points in which they compete. At NFI’s 2014 GSMC, participants will determine a view of the opportunities and pitfalls for supplying and purchasing the major species groups in the coming year.

The Seafood Product Groups:This year, we will discuss and analyze the following seafood product groups:

Who AttendsThe conference is attended by high-level seafood industry executives. In 2013, the conference grew by 33% and attendees were predominantly President, CEO, COO, EVP, SVP, and VP’s. Bring your team to the 2014 event to maximize the value of the information.

The Price LadderTM

In each seafood category, seafood products move up or down in price within a normal range. At the same time, seafood prices in one category move in relation to other categories. We refer to this movement as the Price Ladder™. The outlook for the seafood industry can be made visible by examining the expected positions and movements of seafood products within their historic price ranges, the drivers behind price changes and the relationship of products to each other within their category, across seafood categories and in relationship to other proteins.

About GSMC

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• Shrimp• Value Whitefish • Salmon• Value Shellfish• High-End Shellfish

• Tuna, Mahi, Grouper, Snapper, Swordfish• Global Pelagics • High-End Whitefish

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Early Bird Rate (Until Nov. 13)

Regular Rate (Nov. 14 - Jan. 2)

NFI Member $1,600.00 $1,800.00

Non-NFI Member $2,500.00 $2,700.00

NFI Member Group (after 2nd attendee is registered) $770.00 $770.00

Non- NFI Member Group (after 2nd attendee is registered) $770.00 $770.00

Spouse/Guest $450.00 $450.00

*On-Site Registration will be available beginning Monday, January 13. The rate for on-site registration is the same as the Regular Rate listed above.

Registration Information

Hotel Information

Payment PolicyPayment must be received at the time of registration. In the event you require an invoice, please email sarteaga@nfi.org. Invoices are net ten (10) days.

Cancellation/Substitution PolicyAll requests for cancellations must be submitted in writing to sarteaga@nfi.org by Friday, December 13, 2013. Cancellation requests that are received by December 13 will be processed less a $75 administrative fee. Refunds will be processed within 30 days after the meeting. No verbal cancellations will be accepted. There will be no refunds after December 13 and NO REFUNDS for no-shows. Substitutions are welcome at any time. By submitting the registration form, you are agreeing to this cancellation/substitution policy.

Eden Roc Miami Beach Hotel • 4525 Collins Avenue, Miami Beach, Florida 33140 • 1-305-531-0000

Discover one of the top luxury hotels Miami Beach has to offer - Eden Roc Miami Beach. Overlooking world-renowned Miami Beach, Eden Roc’s unique blend of retro style and modern-day luxury create an exhilarating vibe that inspires both adventure and indulgence.

For reservations call 1-855-4 EDEN ROC (1-855-433-3676) or you can secure your sleeping room online. Mention NFI to receive the special room rate of $279.00 plus tax. This rate will be available until the conference room block is filled or December 20, 2013, whichever comes first.

“The NFI Global Seafood Market Conference in LA was very professionally run. Its program content was robust, relevant and timely for the US seafood industry. Both the seafood producers and marketers would benefit from it.” — Joe Zhou, Director, Seafood Purchasing, Darden

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Tuesday, January 146:30am - 5:00pm Registration and Information Desk open (Sponsored by Preferred Freezer Services)1:00pm - 3:00pm Opening Plenary: State of the Industry An overview of the state of the seafood industry, its financial health and global outlook for 2014. Welcome and Anti-Trust Guidelines Session Leader: Jeff Davis, CEO, Blue Aqua Seafoods/ISEA Partners Wild Captured Speakers: Ron Rogness, Vice President, Corporate Relations, American Seafoods Group Center of the Plate Proteins & Feed Speaker: Ryan Turner, Commodity Risk Management Consultant, FCStone, LLC Mr. Turner will share the cost drivers for beef, pork, poultry and feed in 2014 and potential advantages for seafood.3:30pm - 5:30pm Concurrent Breakout Sessions Shrimp Panel Panel Leader: Travis Larkin, President, Seafood Exchange of Florida, Inc. Panel Analyst: John Sackton, President, Seafood Datasearch Panelist: Sree Atluri, Director of Operations, Devi Seafoods David Cordy, President, Cox’s Wholesale Seafood Rick Espindola, Director of Purchasing, Seafood, Unified Foodservice Purchasing Coop Jeff Goldberg, Director of Shrimp Procurement, The Mazzetta Company Bill Hoenig, Procurement and Operations, Delta Blue Aquaculture Robins McIntosh, Senior Vice President, Charoen Pokphand Foods Public Company

Value Whitefish Panel (Block Surimi, Pangasius, Frozen Tilapia, Hake Whiting, Pollock, Hoki) Panel Leader: Henry Demone, President & CEO, High Liner Foods, Inc. Panel Analyst: Todd Clark, Partner, Endeavor Seafood Panelist: Frank Bodin, Owner, The Hadley Company Jason Carter, Owner, Elite Seafood Ltd. Charles St. Clair, Chief Marketing Officer, Long John Silver’s Giancarlo Fanuele, Seafood Buyer, Quirch Foods Co.

5:30pm - 6:30pm Evening Reception (all attendees invited)

Wednesday, January 157:30am - 8:30am Continental Breakfast7:30am - 5:00pm Registration and Information Desk open (Sponsored by Preferred Freezer Services)8:30am - 9:45am Keynote Plenary: The Economic Outlook for the Protein and Feed Cycle Speaker: Dr. Michael Swanson, Chief Agricultural Economist, Wells Fargo Bank Economic growth factors seemed to support $7 per bushel corn, but the recent collapse in price has the protein markets repricing the competition. What are the most important developments to follow for protein production costs in 2014 and 2015?10:00am - 11:45am Concurrent Breakout Sessions Salmon Panel (Alaska, Farmed US, Farmed Global) Panel Leader: Derek Figueroa, Chief Operating Officer, Seattle Fish Company Panel Analyst: Gunner Knapp, Professor of Economics, University of Alaska Panelist: John Garner, Vice President, Sales, Trident Seafoods Coorporation Amy Humphreys, President & CEO, Icicle Seafoods, Inc. Jason Paine, General Manager - USA, Mulitexport Foods Geir Myklebust, Sales Director VAP, Villa Organics Butch Vidrine, Senior Director of Seafood Department, Sysco Corporation

Global Seafood Market Conference Agenda

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Value Shellfish Panel (Mussels, Clams, Blue Swimming Crab, Shucked Oysters, Squid, Crawfish, Snow Crab) Panel Leader: Richard Stavis, President & CEO, Stavis Seafoods, Inc. Panel Analyst: Sean Murphy, Online Editor, Diversified Business Communications Panelist: Chris Nelson, Vice President, Oyster Procurement, Bon Secour Fisheries Don Short, New Business Development, Town Dock Guy Simmons, Vice President of Marketing and Product Development Nate Torch, Vice President, Censea Inc.11:45am - 1:30pm Open Lunch and Business Meetings1:30pm - 3:15pm Concurrent Breakout Sessions High-End Shellfish Panel (King Crab, Lobster, Farmed Oysters, Peeled Shrimp, High-end Scallops, Crab Meat) Panel Leader: Andrew Kaelin, Managing Director, AIS Aqua Foods, Inc. Panel Analyst: John Sackton, President, Seafood Datasearch Panelist: Chris Callahan, Vice President, Ipswich Shellfish Company, Inc. Bubba Shaw, Principle Partner, Shaw’s Southern Belle Frozen Foods Joe Thompson, Vice President, Procurement, Trident Seafoods Corporation Michael Tourkistas, President & CEO, East Coast Seafood, Inc. Joe Zhou, Senior Director of Seafood Purchasing, Darden Restaurants

Tuna, Mahi, Grouper, Snapper, Swordfish Panel Panel Leader: Mike Fairman, Senior Vice President, Bumble Bee Foods, LLC Panel Analyst: Angel Rubio, Market Analyst & Reporter, Urner Barry Publications, Inc. Panelist: Juan Garcia-Mayol, Director of Seafood Department, Quirch Foods Co. Terry Harriman, CEO, North Atlantic, Inc. Darren Zobrist, President & CEO, Anova Food, Inc.3:15pm - 3:45pm Coffee Break3:45pm - 5:30pm Concurrent Breakout Sessions Global Pelagics Panel (Herring, Anchovies, Sardines, Mackerel, Fishmeal/Oil, Menhaden, Squid) Panel Leader: Terje Martinussen, CEO, Norwegian Seafood Council Panel Analyst: Jim Kenny, Director of Business Development, Urner Barry Publications, Inc. Panelist: Mark Fratiello, Sales Manager, Town Dock Ruth Levy, Chief Business Officer, Stavis Seafoods, Inc. Brady Schofield, Northern Pelagic Group, LCC Gerhard van Balsfoort, President, Pelagic Freezer-trawler Association (invited)

High-End Whitefish Panel (Cod, Halibut, Fresh Tilapia, Catfish, Haddock, Seabass) Panel Leader: Joel Knox, President, Inland Seafood Panel Analyst: Jeff Davis, CEO, Blue Aqua Seafoods/ISEA Partners Panelist: Eric Barratt, Managing Director, Sanford Limited Magnus Gustafsson, President, Atlantika Inc. George McManus, President, J.J. McDonnell Mike Walsh, Executive Vice President and COO, Orca Bay Seafoods, Inc.

Thursday, January 167:30am - 12:00pm Registration and Information Desk open (Sponsored by Preferred Freezer Services)8:00am - 9:00am Continental Breakfast9:00am - 12:00pm Closing Plenary Session (Sponsored by Los Angeles Cold Storage) Species Panel Recap Speaker: John Connelly, President, NFI 2014: Retail Trends & Drivers of Consumer Seafood Purchases Speaker: Sherry Frey, Executive Vice President, Nielsen Perisables Group Food Service: Seafood Habits in Casual Dining Speaker: Warren Solochek, Vice President of Client Services/Development, NPD Group, Inc. (invited) Closing Remarks Speaker: Sean O’Scannlain, NFI Chairman of the Board

Global Seafood Market Conference Agenda

This schedule is subject to change, please visit the website for updates.

Global Seafood Market Conference Agenda

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Sunday, January 121:00pm - 5:00pm Executive Committee Meeting (Committee Members only)

4:00pm - 5:30pm Membership Committee Meeting (Committee Members and invited guests)

6:00pm - 7:00pm Executive Committee Cocktail Reception (Committee Members and Spouses only)

Monday, January 138:00am - 5:00pm Registration and Information Desk open (Sponsored by Preferred Freezer Services)

8:00am - 9:00am Salmon Council Meeting9:00am - 10:30am Seafood Industry Research Fund Board (Board members only)

10:30am - 1:00pm Shrimp Council Meeting1:00pm - 4:30pm Future Leaders Alumni Service Project1:00pm - 2:30pm Technical Committee Meeting2:30pm - 3:45pm Importer’s Committee Meeting3:45pm - 4:45pm Government Relations & Fish Political Action Committee Meeting5:00pm - 6:00pm Pangasius Council Meeting6:00pm - 7:00pm Future Leaders Class of 2013 Recognition Reception (All attendees invited)

7:30pm - 9:00pm Future Leaders Alumni Dinner

Tuesday, January 146:30am - 5:00pm Registration and Information Desk open (Sponsored by Preferred Freezer Services)

7:00am - 8:30am Communications Committee Meeting7:30am - 8:45am Better Seafood Board Meeting (Board Members and invited guests)

7:30am - 9:00am Future Leaders Alumni Meeting8:30am - 9:30am Spouse/Guest Breakfast9:00am - 11:30am NFI Board of Directors Meeting11:30am - 1:00pm Open Lunch and Business Meetings5:30pm - 6:30pm Evening Reception (all attendees invited)

Wednesday, January 15No Committee/Council meetings scheduled

Thursday, January 167:30am - 12:00pm Registration and Information Desk open (Sponsored by Preferred Freezer Services)

7:30am - 8:45am Associates Committee Meeting7:30am - 8:45am Crab Council Meeting (Council Members and invited guests)

8:00am - 9:00 am Continental Breakfast1:00pm - 5:00pm Tuna Council Meeting

This schedule is subject to change, please visit the website for updates

Committee and Council Meetings

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Spouse and Guest Program

Monday, January 136:00pm - 7:00pm Future Leaders Class of 2013 Recognition Reception

Tuesday, January 148:30am - 9:30am Breakfast at hotel restaurant

5:30pm - 6:30pm Evening Reception

Wednesday, January 158:30am - 9:30am Breakfast at hotel restaurant

9:30am Meet in the lobby for bus pick-up

10:00am Departs hotel

10:30am - 12:00pm Historic Art Deco Tour begins

12:00pm - 1:30pm Lunch at La Marea

2:00pm Depart La Marea

Thursday, January 168:30am - 9:30am Breakfast at hotel restaurant

Schedule

Take a tour down memory lane, as National Fisheries Institute attendees explore the captivating history that shaped the Miami Beach of today through our combination bus and walking tour. After the tour enjoy an amazing lunch at La Marea

Contact Suzanne Arteaga to receive Spouse/Guest Program or to register.

“This event is a ‘must attend’ for the top seafood executives.” — Butch Vidrine, Sr. Director, Seafood Department, Sysco

NFI Remains a Proud Strategic Sponsor with our

Premier Sponsor

Gold Sponsors

Please contact us if you have any questions:Registration and Housing: Suzanne Arteaga, CMP at sarteaga@nfi.org or 703-752-8898Membership: Gerrie Thomas at gthomas@nfi.org or 703-752-8888Media: Gavin Gibbons at ggibbons@nfi.org or 703-752-8891 Program: Judy Dashiell at jdashiell@nfi.org or 703-752-8885

Thank you to our sponsors