Features of Adverts · Spot the Features Can you find some of the key features from your Advert...
Transcript of Features of Adverts · Spot the Features Can you find some of the key features from your Advert...
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Features of Adverts
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Adverts
What is an advert?
The aim of an advert is to
persuade people to buy, go or do something.
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Where do you see adverts?
You can see adverts on the telly, in a newspaper, on a poster, on the internet, or you can hear them on the radio!
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Persuasive Prompts
What is your favourite
advert? Why?
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How do adverts
persuade you?
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Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
Here is an advert advertising a Big Mac.
How does it persuade you to want to buy it?
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Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
Name of the product
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Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
It gives lots of reasons why you should buy it.
![Page 9: Features of Adverts · Spot the Features Can you find some of the key features from your Advert Checklist in the adverts? Adverts probably won’t include all of the features - they](https://reader035.fdocuments.in/reader035/viewer/2022071105/5fdebaae02574559035ae9a3/html5/thumbnails/9.jpg)
Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
It has a special offer or prize!
![Page 10: Features of Adverts · Spot the Features Can you find some of the key features from your Advert Checklist in the adverts? Adverts probably won’t include all of the features - they](https://reader035.fdocuments.in/reader035/viewer/2022071105/5fdebaae02574559035ae9a3/html5/thumbnails/10.jpg)
Here are some other special offers…
Special Offers or Prizes
BOGOF: Does anyone know what this stands for?
This type of offer can often be seen in supermarket adverts.
Prizes and collectables are also used to entice you into
buying a product.
Buy One Get One Free
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Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
It uses adjectives to appeal to your senses…
soft
mouth watering
fresh
crunchy
juicy
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Are you looking for something utterly tasty?
Try the new mouth watering Big Mac.
A soft bun filled with top quality meat, fresh crunchy lettuce and juicy tomatoes!
It’s the best burger yet!
The Scrumptious Big Mac
Only 99p!
You get a free drink!
It uses words to exaggerate the positive points…
It’s the best…
It’s the most…
It’s the cheapest…
It’s the number one…
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Let Me Persuade YouAppealing Language
Here are a few examples of some persuasive language used in adverts:
Can you think of any more?
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Spot the Features
Can you find some of the key features from your Advert Checklist in the adverts? Adverts
probably won’t include all of the features - they use the ones they need, in order to get the
message of their product over.