Feasibility study 2015
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>> Mangotech Corp. Inc. Feasibility Study Digital to Analog TV Converter (ISDB-T Decoder Box)
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Transcript of Feasibility study 2015
>> Mangotech Corp. Inc.
Feasibility Study
Digital to Analog TV Converter
(ISDB-T Decoder Box)
>> Mangotech Corp. Inc.
Background:
President Aquino has chosen ISDB-T to be the
Philippines’ Digital TV Broadcast System.
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
Therefore, it is definite that TV system will change from Analog to Digital. Today, TV stations are already on test
broadcasts.
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Background:
>> Mangotech Corp. Inc.
Technical:
Terrestrial Broadcast Television
>> Mangotech Corp. Inc.
Technical :
How TV Signal is received at home
>> Mangotech Corp. Inc.
Technical :
Before Transition Period (<2014): Broadcasting Stations transmits Analog Signal and received by Analog TV
During Transition Period (2014-2017): TV Stations will broadcast both analog and digital signals. Digital signal is far better than quality of Analog signal
>> Mangotech Corp. Inc.
Technical :
After Transition Period (>2014): Broadcasting Stations shall stop analog transmission and will transmit Digital TV signal only. Analog TV receivers shall no longer receive any broadcast signal.
>> Mangotech Corp. Inc.
Technical :
How to receive Digital TV Signal?
Buy a new ISDB-T TV (like DeVant) Buy an ISDB-T to analag converter
(Mangotech) – cheaper & better
Note: You must also use a new TV antenna tuned to UHF frequency!
>> Mangotech Corp. Inc.
Technical :
>> Mangotech Corp. Inc.
Technical :
>> Mangotech Corp. Inc.
Technical :
>> Mangotech Corp. Inc.
Technical :
Latest ISDB-T TV Antenna
>> Mangotech Corp. Inc.
Conclusion :
A new business is created by the transition from
analog to digital TV system. All TV units must become ABLE TO RECEIVE DIGITAL (ISDB-T) SIGNAL.
>> Mangotech Corp. Inc.
The Demand :
How many ISDB-T converters are needed?
OrHow many analog TV sets
are being used today, January 2015!
>> Mangotech Corp. Inc.
The Demand :
From the National Statistics Office, available data is up to year 2010.
Let’s use such information and see the numbers…
>> Mangotech Corp. Inc.
The Demand :
>> Mangotech Corp. Inc.
The Demand :
There are 2.7M households in Metro Manila and 20.1M
nationwide!
>> Mangotech Corp. Inc.
The Demand :
>> Mangotech Corp. Inc.
The Demand :
Number of TV sets (47%):
Philippines: 9.45 million
Metro Manila: 1.2 million
>> Mangotech Corp. Inc.
Income Potential:
If Mangotech could get only 10% of Metro Manila market… that is 120,000 units of converters.
If we earn only 300pesos per unit, then total income equals Php36,000,000
>> Mangotech Corp. Inc.
Income Potential:
If Mangotech could get only 10% of nationwide market… that is 945,000 units of converters.
If we earn only 300pesos per unit, then total income equals Php283,500,000
>> Mangotech Corp. Inc.
The Demand :
>> Mangotech Corp. Inc.
Conclusion:
From 92.1M to 100.7M, that is 9.3% increase!
2015 Potential for only 10% of the market
Metro Manila: Php39.3M Phil: Php309.8M
>> Mangotech Corp. Inc.
Reality Check:
Can we earn Php300/unit? Is 945,000 units possible to be
sold nationwide in 2 years?
>> Mangotech Corp. Inc.
Actual:
>> Mangotech Corp. Inc.
Actual:
Factory Price of one unit of ISDB-T Decoder:
US$ 19.10Php 860
Note: FOB Shenzhen, China
>> Mangotech Corp. Inc.
Actual:
>> Mangotech Corp. Inc.
Actual:
>> Mangotech Corp. Inc.
Actual:
>> Mangotech Corp. Inc.
Actual:
Factory Price of one unit of ISDB-T Decoder:
US$ 19.10Php 860
Proposed SRP: P2,500Dealer’s Price: Php2,200
>> Mangotech Corp. Inc.
Actual:
See the Projected
CASH FLOW
