Fear and hope in the internet of things
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Transcript of Fear and hope in the internet of things
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First UK distributor of the Arduino.
Consultant Founder
Tinker London designswarm Good Night Lamp
About me
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Ten years in.
• Less economic certainty• Less understanding of how to handle a new market• Less business resilience
• Increasing levels of market awareness• Increased need for social solutions• Increasing awareness of the importance of collaboration
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A complex economic landscape
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Mo money can become mo problems.
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It’s still not clear how much you need to be successful.
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Successful acquisitions are rare
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Software and hardware cultures are different
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A new kind of customer
Your early adopters should be your only customers for a while.
You will figure out a lot of things with them.
Make sure it’s a small group (less than one hundred)
Make sure you treat them well.
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Backers is a totally different thing.
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You can have too many of them to handle.
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Try not to disconnect them either
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I.P.Legal
Product designHardware designEmbedded softwareConnectivity issuesMiddlewareAPIs
User Experience PrototypingCertificationFinancing
Sales & MarketingManufacturingAssemblyDistribution Returns
Because you have ninety-nine problems.
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Build up some energy and resilience
Founders must be ready to put in ten years of work in a product company (with or without tech) before developing real consumer awareness.
The software world has (wrongly) made us think two years is enough. It isn’t .
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Think about what long-term success looks like
2012-2014
2005-2015
2009- 2011-2016
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The conditions are improving
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Experiments
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Scary stuff too
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Consumers are starting to ‘get it’
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There are plenty of places where you can ‘fail fast’
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And more that should help you to keep going.
Keep a strong ‘alumni’ network and events.
Build relationships across industries
Build relationships across the country
Build relationships abroad
Grants
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Because you never know where an idea will go
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How complex problems can be solved
Propeller Health
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And how we build solutions in an uncertain future.
Oxford Flood Network
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Good luck Seamless alumni.Alexandra Deschamps-Sonsino
@iotwatch / [email protected]@GNLamp / goodnightlamp.com@iotlondon / iot.london