Fdma presentation social media non profit 8-18/-
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Transcript of Fdma presentation social media non profit 8-18/-
Jim Gilbert, CEOGilbert Direct Marketing, Inc.
August 18, 2011
Direct Marketing ROI: Return on Intelligence
Social media for fun and profit
Who is here today?
• Non profit?• For Profit?
Why we do what we do…
"There is only one valid definition of business purpose – to create a customer.
Companies are not in business to make things… but to make customers.”
-- Peter F. Drucker
But first a confession!
Q. What is the most important element of social media
marketing?
A.
Engagement!
Goals of every social media marketer
• Engage:– Draw them out!– Get them involved!– Tug at their heartstrings
– Tell a story!!!!
Immutable law of social media #1
• The deeper the level of engagement, the deeper the trust/bond with your company!
• How engaged are your social media fans?
So how do non-profits profit?
• 5 ways– Open the floor – ask opinions? – Speak in a real voice. Add some personality and
flavor!– Run a narrative – tell stories!– Don’t just push out information… that’s boring!– Creative contests/giveaways – partner with like
minded brands• Jewish Federation… kosher restaurants• And so on!
So how can non-profits profit?
• Some examples…
Example # 1 Greater Miami Jewish Federation• Room for larger image and
positioning statement on left.
• Use Twitter, flickr, youtube and others well.
• Very little engagement – just pushing info
• Not asking people to engage, no two way street.
Example # 1 Greater Miami Jewish Federation• Where’s the comment, or
like on other peoples posts?
Example # 1 Greater Miami Jewish Federation• On Twitter is a great place
to start relationships, have conversations.
Example # 1 Greater Miami Jewish Federation• Great engaging home page
but where are the social media icons?
• All visitors must be captured and jump into a bucket
• Continue the conversation with them until they “buy”
• Be a star! Love it!
Example # 1 Greater Miami Jewish Federation• You have to look on the
bottom of the page for the social icons?
• Working way too hard!
Example # 1 Greater Miami Jewish Federation
Coral Springs Museum of Art Inc.• Bigger image
• Youtube videos from events
• Events not used
• Local artist competition?
• Don’t push info… engage! Tell stories!
Coral Springs Museum of Art Inc.• Only FB found.
• Web java errors on inside pages
• Links as PDF’s not pages.
• Love the summer camp!
• Put the store online.
• How can you engage these people?
Neighbors 4 Neighbors
• How can you engage these people?
• How can you inspire to action?
• So many people who have been helped
• Tell the story, tug the heartstring.
• Where are the videos?
Neighbors 4 Neighbors
• Share on homepage allows you to share page not go to your FB page, twitter etc
General tips Facebook
Beknown is a Facebook app that tries to do what linkedin does.
General tips Facebook
Branchout is another Facebook app that tries to do what linkedin does.
General tips Facebook
Branchout is another Facebook app that tries to do what linkedin does.
Facebook ads
• Can be hit or miss• Effective in driving targeted traffic• Target by:• Geography• Interests (dieting, kosher)• Work (where)• Education type• Connected to people, businesses
General tips Facebook
Facebook groups still viable – allow for private communications within a network
General tips facebook
• Facebook a great place to create affinity pages. Examples for diet company:– Diabetes page– Women/Moms page– Executive lifestyles page– Business health
– What can you think of that has an affinity to your business?
General tips Linkedin
Start a group! Position yourself and your company as thought leaders!
General tips Linkedin
DM Q&A group has 1,300 marketers in it.
General tips Linkedin
Create a page for your business on linkedin
General tips Google +
Is this the future of social media?
General tips Twitter
• Give to get – set yourself up as thought leader• Push articles of interest• Two way street – communicate, build
relationships.
General tips YouTube
• Behind the scenes• News• Messages• Personal communication with company and
customers• Fun
Youtube fun and relationship building
Youtube fun and relationship building
Don’t forget
• Plaxo – another communications platform• Private bulletin boards (PHPBB) • Paid tweets – celebs and ad.ly
Questions…
• Your turn
Want a copy?
•Drop me a card and I will email you a copy of this presentation!
Thank you!• Gilbert Direct Marketing– [email protected]– @gilbertdirect– Gilbertdirectmarketing.wordpress.com– 561-302-1719