FDAnews M3P
description
Transcript of FDAnews M3P
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FDAnews’Multi Media
Marketing Programmes
(M3P)
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The knowledge you need
Destination Microsite:
Email Campaign:
Online Traffic Generation:
Offline Traffic Generation:
Podcasts/Videocasts:
Event Series:
RSS Feeds:
Quarterly Report:
Ask the Experts:
Stand-alone site containing topic-specific content, event information, reports, podcasts, videocasts and AtE
Email campaigns designed to drive traffic to the microsite
SEM-SEO/pay-per-click
Traditional advertising in FDAnews print products
Interviews/updates from industry KOLs/sponsor staff
A quarterly 20-30 person invitation-only meeting
Information dissemination via pull feeds
Microsite topic reports
User submitted questions, sponsor staff answers
Note: Pricing subject to level of commitment from sponsor
Multi Media Marketing Programme (M3P)...
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The knowledge you need
✓ Extend awareness of sponsor in the target space
✓ Leverage key client(s)/industry KOLs/to do WOM advertising/testimonials for sponsor
✓ Leverage new social media tools such as RSS, IRSS, AtE, podcasts and videocasts
✓ Lead generation
Business Objectives of a M3P...
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RSS Feeds Quarterly ReportEvent Series
Offline Traffic Generation
Online Traffic Generation Ask the Experts Email Campaigns
Videocasts
Podcasts
The knowledge you need
Destination Microsite
M3P ...
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The knowledge you need
Sponsor time commitment...Below is an outline of the work/commitment required from a sponsor to fulfill its obligation under an M3P.
Administration: an accessible point of contact would need to be made available to FDAnews for organizing schedules/meetings, coordinating authors and the FDAnews editorial team and making sure all deliverables are on deadline (Time: ongoing: time estimated @ 1 hr per wk).
Marketing: Sponsors website would need to point traffic to the microsite. Also, references should be made to the site in all marcom materials. (Time: 1 hr per wk).
Conferences: Sponsors need to be available for a conference call each quarter to discuss format/speakers/venue for the quarterly event (Time: 2 hr per qtr).
Resource Centre: Sponsors need to make available white papers and conference presentations (that will be turned into white papers) for loading into the resource centre on the site. (Time: 1 hr per qtr).
Editorial: AtE – be able to answer questions posed by users within 48 hrs Quarterly report – help write and pull together information/content for the report (Time: 10 hrs per qtr) News – FDAnews would contribute the news stories to the site with any help from sponsor welcome (i.e., general
information or knowledge gained by you during the course of your work) (Time: ½ hr per month) Podcast/videocast – be available to give short 5-7 minute interviews on an as needed basis (Time: 1 hr per interview
– maximum 2 per month) Surveys – review surveys generated by FDAnews and suggest topics/questions (Time: ½ hr per survey – maximum
one per month)
To also be available for a 2 hr conference call (to incorporate the conference discussion) during the first week of every quarter –time to be set to accommodate schedules.