firstdata.com

LIFTSM

The right variables need to be considered each time you make an important business decision, whether it’s to make a phone call to customers, send a letter or offer rewards points. Each action requires a corresponding investment, and each returns a different ROI based on individual customer segments. The key to profitability, whether for marketing or collections outreach, is making data-driven decisions based on your business strategy which ensure the most appropriate action is taken for every customer.

LIFTSM Completes the Full Lifecycle of a Decision

! A powerful strategy engine to analyze your business drivers and costs to provide an action score

! The score drives the actions you take, leveraging First Data’s processing system and suite of customer communication tools, such as letters, automated calling, statements, messaging, e-mail and other communication vehicles

! Actions taken are recorded on First Data systems and are available to view through an easy-to-use GUI interface — enabling you to learn from the outcomes and continually refine your strategy in real time

! The LIFT family of analytic solutions is offered in a fully hosted environment — so there’s no need to burden IT, hire costly statisticians or change business processes to immediately experience business improvements

While we are happy to handle custom analytics projects, we’ve focused on delivering our clients the following LIFT solutions:

Usage Manager – enables you to identify accounts where usage is most likely to decline, potentially leading to inactivity or attrition. Usage Manager lets you take action to provide the right incentives (such as increased reward points, a different pricing structure, etc.) to each cardholder, to encourage usage and save expense by not offering incentives to those who would have increased usage on their own.

Letter Manager – enables you to identify those collections accounts where the cost of sending a letter is higher than the potential return, thus saving money by not sending a letter. Letter Manager lets you start generating results immediately as it provides custom strategy capabilities that make it easy to rank accounts and allocate resources.

Through the acquisition of Intelligent Results, a leader in customer analytics and decision management, First Data is launching a family of solutions which integrates data, analytics and action to deliver a significant lift in portfolio profitability, as well as collections and recovery performance.

A Family of Analytic Solutions, Powered by Intelligent Results

“State-of-the-art analytics has moved from the periphery of a card processing system’s focus directly to the center. The quality of a processor’s analytics is in direct proportion to its ability to provide value for its clients.”

— Ted Iacobuzio, Managing DirectorPayments, TowerGroup

firstdata.com

Call Manager – enables you to improve collections performance by optimizing resource allocation through more intelligent calling queues. By focusing calling effort where the return is the greatest and re-allocating calling effort where the return will be low, you can improve performance and maximize month-end results. Call Manager can be integrated into all contact methods, including manual, dialer and automated messaging through 2Way-Connect.SM

Self-Cure Manager – enables you to avoid allocating resources to those accounts that will pay regardless of treatment.

Settlement Manager – enables you to determine the optimal settlement rate for every delinquent account. Actions include recommending no settlement, to determining personalized settlement offers. With Settlement Manager, you can significantly reduce net credit losses through pre-chargeoff settlements by adjusting offers to maximize response rates.

Outsource Manager – enables you to determine which and how many accounts to send to collection agencies in order to reduce contingency fees while balancing internal resource constraints.

A Global Leader in Electronic Commerce

First Data powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. Serving millions of merchant locations and thousands of card issuers, we have the expertise and insight to help you accelerate your business. Put our intelligence to work for you.

FD_L

IFTO

verv

iew

_Pro

d

© 2008 First Data Corporation. All Rights Reserved.

For more information, contact your First Data Sales Representative or visit firstdata.com.