Promote and Sell on Facebook

with

Get the most out of your

Facebook Storefront

WHY OPENING A STOREFRONT

ON FACEBOOK?

Create your store on Facebook with THE f-commerce solution.

• More than 500 millions active users

• 50% sign in every day

• 1h a day is the average time a user spends on

• 1 user has on average 130 contacts

• 90% of buyers trust their relatives’ and friends’ opinions

Facebook in figures

Your audience is already on Facebook. Use the relevant tools to reach it.

Sources : Facebook january 2011 – Médiamétrie december 2010

13-17 y.o

3,4 millions

17%

18-24 y.o

5,1 millions

27%25-34 y.o

5,1 millions

26%

35-44 y.o

2,9 millions

15%

+ 45 y.o

2,8 millions

15%

Age and Sex distribution

Create your store on Facebook with THE f-commerce solution.

Fans and Brands

Facebook fan pages gives you the opportunity to aggregate your own communityaround your offer, hold a dialog and share with them.

Fans show their support for the company by joining the community. At the same timethey hope to be kept posted and receive discounts and promotions.

They will become your offers’ best advocates : each one can act as a « medium » andgive extra visibility to your offer through their network :

– More than one user out of two feels closer and more receptive to the brandwhen he is fan of!

– 84% of them are brand consumers

– 92% would recommend them to their relatives

– 67% spend money more online after getting recommendations from theironline community of friends

– Retail site visitors coming from Facebook have a transformation rate up to threetimes.

Sources : econsultancy juin 2009 - Internet Retailer septembre 2010

Create your store on Facebook with THE f-commerce solution.

What is f-Commerce ?

Credit : creativefeed

F-Commerce is using Facebook as a platform forfacilitating shares, promotions and executingsales transactions.

To increase your visibility over Facebook, it’simportant to distance yourself from yourcompetitors.

Through your catalog, Boosket helps you bring avaluable content to your Fan Page.

Your objective: convert your visitors into activefans, and then into buyers.

Create your store on Facebook with THE f-commerce solution.

What can f-Commerce bring me ?

You already have a retail siteThen f-commerce will be :

– A new and complementary distribution channel

– A corner giving you visibility on a medium that is pulling millions of users daily

– A new way to drive traffic to your website

– A place to organize event sales

– A channel to recruit qualified prospects (email adresses, socio-démographicprofiles, behaving habits …)

– A place to discuss and exchange with your community

You don’t have a retail site– Opening a shop on Facebook with Boosket will be the simplest, fastest and

100% free way to start selling on the Internet.

USE BOOSKET

EFFICIENTLY

Create your store on Facebook with THE f-commerce solution.

Customize your store

Your fans will feel more confident findingback your brand image on your Facebookpage.

You can customize the header and thefooter, and the color of several elementscomposing your store.

Leverage those elements to conveypertinent information :

– Announce free shipping in your header

– Display a special offer or a marketingcatcher in your baseline

– Link to your website for your fans todiscover more products in your footer

Create your store on Facebook with THE f-commerce solution.

Provide a relevant content

Adapt your catalog to the context: yourcommunity spends a lot of time on Facebookbut they tend to pay less attention over time.

Suggest a relevant offer featuring interestingproducts (discounts, exclusive offers…). Youmay offer to your fans a sample of yourcatalog and renew it frequently.

The more your offer will be an event, themore you will bring your visitors to discoveryour store and share it.

By default, Boosket shows 9 products per page.Importing 1000 products displays more than 300pages! Don’t lose your customers.

Private sales -50%

Limited Edition

Exclusive

new collection

Create your store on Facebook with THE f-commerce solution.

Write a detailed product entry

A f-commerce store mustcomply to the same rules ofclarity as an e-commerce one.

Provide a clear title, the mostexhaustive description possible(materials, sizes, …), avoidwriting in caps and display aqualified picture of yourproduct.

A zoom allows a detailled viewof your product, for a maximalsize of 800px by 600px

Create your store on Facebook with THE f-commerce solution.

Highlight your key products

Liven up your store and drawyour visitor’s attention to yourmost valuable offer in yourcatalog.

You can us a special highlightingamong 4 different ones :

– New

– Best Buy

– Featured

– Sales

and display your discounts.

Create your store on Facebook with THE f-commerce solution.

Make the browsing easier

The less your fans have to click thebetter it is. Help them find what they’relooking for.

For each product, fill at least theattributes relative to category andbrand, also detail the best you can thesize or color attributes, and completethe product form with key words.

These information will be used to buildyour store’s navigation menu .

Create your store on Facebook with THE f-commerce solution.

Restrict your store to your fans only

By restricting the access of your content’sstore to your fans, they will feel special andyou will make your catalog valuable.

Besides recruiting new fans increasesexponentially your visibility for less:

each message you publish will be availableto your fans’ newsfeed. If they happen tolike or comment it, their friends will see itas well, and maybe their friends’ friends.

Customize the picture that will be shown to non-fans, and use this space to announce theadvantages to become one.

Create your store on Facebook with THE f-commerce solution.

Make the purchase available

Once you got your fans’ attention, give themthe opportunity to end their visit purchasingproducts available on your fan page.

Thanks to a fully integrated purchasingprocess, your fan internet browsing is notinterrupted.

Also, inventory control is made in real-time.

Transaction is secure, fast, and easy thanks toPaypal, which also gives you the possibility topurchase with a credit card, without needing apaypal account.

GIVE YOUR SHOP VISIBILITY

Create your store on Facebook with THE f-commerce solution.

Fill in your information data (it will appear when sharing) and picka good quality picture (a logo or a picture that illustrates youractivity).

To catch your fans’ attention, define a Custom tab name with a striking label(Incredible sales, Limited edition, Facebook exclusive deals, … )

As soon as you get 25 fans, choose an username for your page. It will ease yourcommunication outside of Facebook with a clearer url(facebook.com/MyPagesname)

Get your fan Page ready

Avoid using a user profile to build your community. Only fan

page provides you with the functionalities to create and

monitor discussions.

Create your store on Facebook with THE f-commerce solution.

A Facebook page without any fan is useless. Set yourself aconsistent goal about the community size you are willing to create.

Start aggregating your already-existing audience to your newcommunity: spread the word on your blog, on your e-commerce

site or in your newsletter, and above all around you (contacts, friends, relatives).

Thanks to the spreading process, each new fan becomes an advisor.

Your fans must quickly understand the effective advantagethey will get being part of your community

Create your community

Create your store on Facebook with THE f-commerce solution.

Use your wall to share your updates

Leverage your community and their personal networks: regularlyshare information with the community. Use short messages tomaximize the interactions, and then measure the aroused interestthanks to the statistics of each message.

You can use your wall to:

– Tease about your soon-opening store

– Present a future offer or discount

– Announce a catalog update

Don’t forget to interact in a human way with your community.Avoid speech that sounds too commercial, too cold…

And be ready: interactions on your wall are in real-time, and

your fans will expect a lot of reactivity from you.

Create your store on Facebook with THE f-commerce solution.

Advertize

Advertizing is a powerful tool to promote your store. It will giveyou extra visibility on pages with the most traffic - newsfeed andprofiles.

The Facebook advertizing platform permits you to target a largeaudience accurately – by age, gender, location, hobbies…

Start creating several ads over several targeted segments.

Provide a clear and engaging message matching with your

offers, and avoid using a logo as an image.

Eventually you will be given the opportunity to analyze each ad performancesand then optimize your campaigns.

Create your store on Facebook with THE f-commerce solution.

Conclusion

There are 3 major aspects to take into account when you manage your f-commerce store:

– Give a relevant product offer– Provide a worthy benefit to your fans– Keep good relations with your community– Create a welcoming environment

You will then be able to start working efficiently on reaching your goals:– Improve your image, notoriety, legitimity– Recruit fans– Promote and sell your products– Redirect traffic to your website …

To extend the social experience brought to your catalog on your fan page, enhance your site with social plugins on Facebook (like button, sharing, comments … etc), and its social graph. You can then propose to your visitors a social way to browse your offer, according to their personnal networks tastes and habits.

You need a tailored service to suit your needs ? You want to go further with your Social Shopping andSocial Marketing strategies ?Our experts team is at your service to help you deploy an efficient Social Media Strategy, and aneffective offer on Facebook and on your website.

Contact us:

contact@boosket.com

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