Xavi · FCB FCB . Title: Xavi_Signet Created Date: 9/6/2012 11:42:43 AM
FCB Partners Webinar: Digital Disciplines with Joe Weinman
44
Digital Disciplines Webinar Roundtable Discussion September 23, 2015 With Joe Weinman, Author
-
Upload
fcbpartners -
Category
Business
-
view
315 -
download
1
Transcript of FCB Partners Webinar: Digital Disciplines with Joe Weinman
Digital Disciplines
Webinar Roundtable Discussion September 23, 2015
With Joe Weinman, Author
Value Disciplines
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 3
Value Disciplines
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 4 Source: Treacy & Wiersema
Operational Excellence
Processes & Resources Products & Services Customer Rela4onships
Product Leadership
Customer Intimacy
“…reliable products or services at compe44ve prices…delivered with minimal difficulty or inconvenience.”
“…leading-‐edge products and services that consistently enhance the customer’s use or applica4on of the product…”
“…targe4ng markets precisely and then tailoring offerings to match exactly the demands of those niches.”
Digital Disciplines
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 5
Digital Disciplines
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 6
Operational Excellence
Processes & Resources Products & Services Customer Rela4onships
Product Leadership
Customer Intimacy
Information Excellence
Solution Leadership
Collective Intimacy
Digital Technologies
Cloud Big Data Social Mobile Things
Accelerated Innovation
Operational Excellence à Information Excellence
Operational Excellence
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 8
Source: Ford
Information Excellence
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 9
Digital – Physical Fusion
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 10
Source: Burberry
Process Differentiators
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 11
FASTER
CHEAPER
BETTER…
• Convenience
• Experience
• Quality
• Relevance
• Reliability
• Performance
• Availability
• Visibility
• Control
• Synchronization
• Self-Service
• Consistency
• Predictability
• Individuality
• Context-Sensitivity
• Flexibility
• Adaptability
• Safety
• Security
• Sustainability
• Ethics
• Fairness
• Empathy
• Humanity
• Compliance
• Transparency
• Other?
Asset-Light Processes
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 12
Source: Uber
Return on Invested Capital
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 13
Source: BCG
Exhaust Data Monetization
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 14
Source: 23andMe
Dynamic, Virtual, Networked
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 15
Source: Li & Fung
Product Leadership à Solution Leadership
Product Leadership
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 17
Source: Rolex
Smart, Digital, Connected
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 18
Source: Apple
Adaptive Intelligence
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 19
Source: Google / Nest
Upgradability
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 20
Source: Tesla
Solution Leadership in Services
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 21
Source: Domino’s Source: Domino’s
Experiences
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 22
Source: Disney
Transformations
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 23
Source: Nike
Outcomes
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 24
Products += Service / Support
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 25
Source: Amazon
Replenishment
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 26
Source: Amazon
Solutions Integrate Touchpoints
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 27
Source: GE
New Business Models
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 28
Source: Google / Nest
Customer Intimacy à Collective Intimacy
Customer Intimacy
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 30
Collective Intimacy
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 31
Source: Netflix
Collective Intimacy
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 32
Frictionless Intimacy
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 33
Source: Waze
From Transactions to Intimacy
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 34
Transactions Intimacy Relationships
Relational Intelligence
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 35
Source: Harvard Business Review
Traditional Innovation à Accelerated Innovation
The Evolution of Innovation
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 37
Source: Andrew Balet, Wikipedia
Cloud-Mediated Innovation
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 38
Challenge
SoluNons
SoluNon
The Netflix Prize
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 39
Source: Netflix
Innovation Networks
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 40
Source: P&G
GE Flight Quest
@joeweinman © 2015 Joe Weinman. All Rights Reserved. 41
Source: GE
For those interested in learning more or assessing their digital disciplines Brad Power, Research Director [email protected]
For more informaNon on FCB Partners’ offerings
Lindsay Field, Program Director 617 245 0265
Upcoming FCB Courses and Events
Event Date and Description Power of Process A two-‐day Hammer Cer4fica4on class on process frameworks and methods
Boston, November 16-‐17
Leading Transforma:on A three-‐day Hammer Cer4fica4on class on process governance and based on the PEMM™ process maturity model
Boston, November 18-‐20
Measurement Excellence
A one-‐day advanced Master Class (sea4ng is limited)
Boston, November 18
Process Redesign A comprehensive, four-‐day Hammer Cer4fica4on class on business process redesign
Miami, February 2-‐5, 2016
Process Owners in Ac:on
A three-‐day Advanced Cer4fica4on class on business process management for process owners and those in similar roles
Miami, February 3-‐5, 2016
