St. LOUIS, MOMay 15-17, 2013

Gateway to Communications

2

Welcome to St. Louis, the Gateway to the West, and for the next three days, your Gateway to Communications! On behalf of the Board of Directors and the Annual Conference Committee, I want to welcome you to the 2013 FCA Annual Conference.

When you think of St. Louis, three things quickly come to mind—the awesome Gateway Arch, Busch Stadium and the St. Louis Cardinals, and Anheuser-Busch/Budweiser and the iconic Clydesdales. There is plenty more to see in St. Louis, but you will experience these three things during the annual conference.

Whether this is your first FCA meeting or your attendance at the annual conference borders on the “most attended conferences” record, there is always something to learn, a new friend to make, an associate member to meet, or recognition to receive. The fun of learning and networking never gets old, and this conference will provide numerous opportunities for both.

For the next three days, you will be immersed in communication topics from the Early Bird sessions on Best Editorial Practices and a Social Media Workshop to the closing business meeting on Friday afternoon. This annual conference has been planned with each of you in mind. There is something for everyone, including the opportunity to make FCA better by attending the business meetings and volunteering for a committee. What better way is there to meet people and influence the future of FCA than to get involved with a committee? We are glad you are here to laugh and learn from our speakers and from each other. There are new awards to present this year, including a new Critics’ Choice award for photography. The conference culminates with the prestigious Recognition Banquet to acknowledge and honor our accomplishments. You don’t want to miss a minute of this conference, so ask questions, meet new people, and return home with new ideas, new contacts and, hopefully, new recognition hardware.

Sit back and enjoy the Cardinals vs. the Mets, marvel at the Anheuser Busch Brewery tour, and take in the views of the Arch just outside the hotel door. But, above all, learn and enjoy as you enter the Gateway to Communications.

Interfraternally,

Jennifer M. Siler2012-2013 FCA PresidentAlpha Delta Pi Sorority

Welcome

3

Table of Contents

2

4

5

6

18

20

21

26

Welcome

Hotel Map

Schedule at a Glance

Special Events

Associate Members

FCA Committees

8

10

12

14

Friday Schedule

Meet Our Speakers

Wednesday Schedule

Thursday Schedule

Conference Interns

Conference CommitteeFCA Leadership

Follow @FraternityComm and tweet using #FCASTL to contribute to the conversation and track key takeaways from the conference.

Like Fraternity Communications Association on Facebook to stay updated on FCA news and events.

Scan to download the Bizzabo app to see the conference schedule, receive realtime updates, and connect with other attendees on LinkedIn.

Search for “FCA Annual Conference 2013.”

FCA sincerely thanks Groopt for its generous support of the Bizzabo app.

4

Hotel Map

5

Schedule at a Glance

WEDNESDAY, MAY 15details on pages 8-9

THURSDAY, MAY 16details on pages 10-11

FRIDAY, MAY 17details on pages 12-13

1:00pm

2:30pm

5:00pm

6:00pm

5:30pm

7:15pm

7:15pm

1:30

3:00

3:00

6:00

-

-

-

-

Registration Opens

Early Bird General Session

Early Bird Breakout SessionHow to Create an Engaging and Valued PublicationFraternal Thoughts

General Registration

Walk to Busch Stadium

Welcome Receptionhosted by NPC—Enviation

Cardinals vs. Mets Baseball Game

General Registration

New Member Breakfast

General Breakfast

The Future of Marketing and Communicationshosted by Member Planet

Magazine Critiques

Meet Your Associate Members Breakhosted by Patriot Software Solutions, Inc.

Breakout Session IAre You Reaping the Profitable Rewards of “Co-Mailing?”How the Right Brain Can Fuel Your Organization

Lunch

The Power of Storytellinghosted by the National Panhellenic Communications Conference

Magazine Critiques

Meet Your Associate Members Break

Opening Business Meeting

Event Promotion—Walking Backwards Toward the Finish Linehosted by Groopt

Load Buses for Brewery

Brewery Tourhosted by Shelle Design

9:00am

9:00am

8:30am

10:30am

12:00pm

11:00am

12:00pm

1:15pm

2:30pm

5:30pm

3:00pm

4:00pm

5:00pm

5:30pm

7:45pm

7:30

8:00

9:00

9:30

10:30

11:00

12:15

1:30

2:30

2:30

3:00

4:00

6:00

-

-

-

-

-

-

-

-

-

-

-

-

-

Associate Member Breakfast

General Breakfast

The Art of Cinematographyhosted by Rhyme & Reason Design

Meet Your Associate Members Break

Breakout Session II Filming on a BudgetA Surprise Rebranding

Lunch & Committee Meetingshosted by NPC—Enviation

Closing Business Meeting

Associate Member Social (ticket required)

Cocktail Receptionhosted by GIN Systems

90th FCA Recognition Banquet

9:00am

8:30am

10:30am

11:00am

12:00pm

1:15pm

3:00pm

4:00pm

7:00pm

10:00pm

8:00

9:00

10:30

11:00

12:15

1:30

3:00

6:00

7:00

-

-

-

-

-

-

-

-

-

6

Special Events

Anheuser Busch Brewery TourThursday, May 16 | 5:30 - 7:45pmAnheuser Busch Breweryhosted by Shelle Design

Join your fellow FCA attendees and Shelle Design for a tour of the oldest and largest Anheuser-Busch Brewery, which includes visits to three national historic landmarks. The tour offers visitors an in-depth look at how some of America’s favorite beers are crafted using the finest, all-natural ingredients. Since its founding in 1852 in St. Louis, Anheuser-Busch has been perfecting this process, taking pride in producing some of the world’s finest beers, one batch at a time.

We will have an opportunity to taste some of Anheuser-Busch’s quality products in the Hospitality Room at the conclusion of the tour. Soft drinks and snacks are also available.

Associate Member BreakfastFriday, May 17 | 8:00 - 9:00am Gateway 1The Associate Members willl gather for breakfast to discuss ways to enhance the FCA experience and their involvement. FCA hosts this breakfast for our Associate Members as another way to say thank you for all they do to support the Association.

Cocktail ReceptionFriday, May 17 | 6:00 - 7:00pm Arch View Foyerhosted by GIN Systems

Join your fellow attendees to celebrate our Annual Conference in St. Louis. GIN Systems will be our host to kick-off the celebration of the 90th FCA Recognition Banquet. A cash bar will be available along with appetizers.

90th FCA Recognition BanquetFriday, May 17 | 7:00 - 10:00pmArch View BallrooomThe highlight of our time together during the annual conference, our annual recognition banquet, focuses on our members’ achievements and celebrates our creative work throughout the year. The Association will present nearly 100 honors between our annual awards competition and individual awards. Our

program includes glimpses of winning entries and allows us to give kudos to our peers.

FCA AccoladesGateway GalleryFor purchase at the registration tableFCA’s on-site philanthropic program was launched at the 2012 Annual Conference in Atlanta. The program was renamed FCA Accolades this year to allow FCA members to honor one another while supporting a nonprofit in the local community where the Annual Conference is held.

This year’s nonprofit is the St. Louis-based street publication What’s Up Magazine, a successful social enterprise that has provided income opportunity to the poor and homeless through publication and street sales of an urban-issues magazine.

Welcome ReceptionWednesday, May 15 | 6:00pm - 7:15pmBusch Stadiumhosted by NPC—Enviation

The Annual Conference officially begins with a welcome reception hosted by NPC—Enviation! Meet in the hotel lobby at 5:30pm to walk to Busch Stadium for the welcome reception followed by a St. Louis Cardinals game.

Cardinals vs. Mets Baseball GameWednesday, May 15 | 7:15pmBusch StadiumFCA is taking you out to the ball game! Get your peanuts, Cracker Jack®, and more as you watch the New York Mets take on the 2012 National League runner-up, the St. Louis Cardinals.

New Member Breakfast Thursday, May 16 | 8:00 - 9:00am Gateway 1All new members are invited to a special breakfast to learn about FCA’s mission and vision as a progressive, interfraternal organization promoting high standards of communication within the Greek community. The breakfast allows you to meet other FCA newcomers as well as seasoned members.

Creative energy that speaks.Creative energy that speaks.

• Strengthen your membership communications.• Collaborate with an award-winning creative team.• Build brand awareness for your organization.

• Strengthen your membership communications.• Collaborate with an award-winning creative team.• Build brand awareness for your organization.

765.938.3111 •• www.shelledesign.com

8

Wednesday, May 15

1:00pm

2:30pm

5:00pm

6:00pm

5:30pm

7:15pm

7:15pm

1:30

3:00

3:00

6:00

-

-

-

-

Registration OpensGateway Gallery

What’s Up Magazine Tells Us a StoryGateway 3

How to Create an Engaging and Valued Membership Publication on a BudgetGateway 3

Fraternal Thoughts: Using Social Media to Elevate the Fraternity ExperienceGateway 4

General Registration Gateway Gallery

Meetup to Walk to Reception Hotel Lobby

Welcome Receptionhosted by NPC – EnivationBusch Stadium

Cardinals vs. Mets Baseball Game Busch Stadium

EARLY BIRD GENERAL SESSIONWhat’s Up Magazine Tells Us a Story1:30pm - 2:30pm | Gateway 3Jay Swoboda, Editor of What’s Up Magazine, will discuss the growth of homelessness in America, the causes of homelessness, and the role of street publications like What’s Up Magazine.Swoboda will talk about hope and the need for action by the entire community that involves action and risk if we are to change the course of our human family.Jay Swoboda, What’s Up Magazine

EARLY BIRD SESSION IHow to Create an Engaging and Valued Membership Publication on a Budget3:00pm - 5:00pm | Gateway 3One of your most important communication tools is your print magazine. During this session we will discuss:• How to continue to ensure the relevance of your print

magazine in today’s highly-visual and digital media world. • Who is your target audience? We will discuss its segments

and how to generate engaging and relevant content. • What type of magazine content do we need to generate and

how do we present it in order to further our missions and grow the affinity our members feel with our organizations?

• How do we compete with the big-budgets, fancy-photo-shoots, and celebrity-filled newsstand publications? We will discuss several strategies.

• We will finish with a creative exercise that will provide practical creative solutions to improving our publications.

Bruce Tria, Tria Designs

WEDNESDAY SCHEDULE AT A GLANCE

9

EARLY BIRD SESSION IIFraternal Thoughts: Using Social Media to Elevate the Fraternity Experience3:00pm - 5:00pm | Gateway 4Blogs and social media can be more than just vehicles for communication —they can be tools to inspire and change behavior. Knowing and understanding the tools—such as Facebook, Twitter, and Blogger is the first step. However, the message is still what matters the most. This session will explore the current landscape of social media, case studies in success, and strategies for how to use these tools to tackle some of our biggest challenges in fraternity and sorority life. Some of the most successful blogs, twitter campaigns, and social networking strategies will be analyzed and discussed. Bring along your greatest thoughts, ideas, and questions.John Shertzer, Kiwanis International

Welcome Reception6:00pm - 7:15pm | Busch Stadium hosted by NPC—Enviation

The Annual Conference officially begins with a welcome reception hosted by NPC—Enviation! Meet in the hotel lobby at 5:30pm to walk to Busch Stadium for the welcome reception followed by a St. Louis Cardinals game.

Cardinals vs. Mets Baseball Game7:15pm | Busch StadiumFCA is taking you out to the ball game! Get your peanuts, Cracker Jack®, and more as you watch the New York Mets take on the 2012 National League runner-up, the St. Louis Cardinals.

10

Thursday, May 16

General Registration7:30 - 9:00am | Gateway Gallery

New Member Breakfast8:00 - 9:00am | Gateway 1All new members are invited to breakfast to learn about FCA’s mission and vision as a progressive, interfraternal organization promoting the highest standards of communication within the Greek community. The breakfast will allow you to meet other FCA newcomers as well as seasoned members.

General Breakfast8:30 - 9:00am | Gateway 2

GENERAL SESSION IThe Future of Marketing and Communication9:00 - 10:30am | Gateway 3 & 4hosted by Member Planet

“What’s next?” Social gurus are constantly wondering, “Is this the next Facebook? Twitter? Instagram?” The truth is we can’t predict the tools. We can, however, be ready for them. There are new skills and job functions required of “The Marketer of the Future”—like market research, trend analysis, and basic design and coding skills—and new company structures that need to be explored to allow for more collaboration and agile decision-making. Join us to learn more about these skills and how you can improve your own!Danielle Hohmeier, AtomicdustJesse McGowan, Atomicdust

Magazine Critiques9:30 - 12:00pm | Gateway 1 & 2Organizations assigned to meet with Jennifer Rowe will meet in Gateway 1 & 2 during a designated time between 9:30am and 12:00pm.

Meet Your Associate Members Break10:30 - 11:00am | Gateway GalleryEnjoy a snack break while visiting with our Associate Members!

9:00am

9:00am

10:30am

12:00pm

11:00am

12:00pm

1:15pm

3:00pm

5:30pm

3:00pm

4:00pm

5:00pm

5:30pm

8:30

8:30

9:00

9:30

10:30

11:00

12:15

1:30

2:30

2:30

3:00

4:00

-

-

-

-

-

-

-

-

-

-

-

-

New Member BreakfastGateway 1

General Breakfast Gateway 2

The Future of Marketing and Communicationshosted by Member PlanetGateway 3 & 4

Magazine Critiques Gateway 1 & 2

Meet Your Associate Member BreakGateway Gallery

Are You Reaping the Profitable Rewards of “Co-Mailing?” Gateway 3 & 4

How the Right Brain Can Fuel Your OrganizationGrand Suites 2 & 3

Lunchhosted by Freeport PressGateway 1&2

The Power of Storytellinghosted by National Panhellenic Communications ConferenceGateway 3 & 4

Magazine Critiques Grand Suites 2 & 3

Meet Your Associate Members Break Gateway Gallery

Opening Business Meeting Gateway 3 & 4

Event Promotionhosted by GrooptGateway 3 & 4

Anheuser-Busch Brewery Tourhosted by Shelle DesignMeet in Hotel Lobby

THURSDAY SCHEDULE AT A GLANCE

11

BREAKOUT SESSION I please select one session to attendAre You Reaping the Profitable Rewards of “Co-Mailing”? 11:00am - 12:00pm | Gateway 3 & 4Sure, you always want to produce a quality periodical magazine, but sometimes your organization has budget constraints. Why not get some relief with your overall postage costs and share these savings within your organization? Co-Mailing Services may be just what you are looking for. In this session, you will learn exactly what Co-Mailing is and how it can benefit fraternal organizations just like yours. You’ll preview video and visuals illustrating Postage Cost vs. Savings, and industry experts will share a step-by-step summary of the overall process. If you are intrigued by the idea of a seamless supply chain solution, this is one session you won’t want to miss.Mike Baron, NPC Inc. Chris Agne, ALG Worldwide Logistics

How the Right Brain Can Fuel your Organization11:00am - 12:00pm | Grand Suites 2 & 3Design, Story, Symphony, Empathy, Play and Meaning. Participants will be introduced to author Daniel Pink’s framework from A Whole New Mind and explore how right-minded thinking can elevate your communication efforts. This interactive program will provide a framework for relevant communications. A paradigm shift in thinking can drive creativity and emphasize the importance of design and storytelling within your organization. The Innovation Age should change your approach to reaching the college students.Aimee Ash, Willow Marketing

Lunch12:15 - 1:15pm | Gateway 1 & 2hosted by Freeport Press

GENERAL SESSION II The Power of Storytelling1:30 - 2:30pm | Gateway 3 & 4hosted by the National Panhellenic Communications Conference

Whether we call ourselves communicators, communications coordinators, writers, editors or bloggers, we are all storytellers. Learn the power behind the story and how it connects the teller with the reader and readers with one another.Jennifer Rowe, University of Missouri School of Journalism

Magazine Critiques2:30 - 5:00pm | Grand Suites 2 & 3Organizations assigned to meet with Jeannette Cooperman will meet in Grand Suites 2 & 3 during a designated time between 2:30pm and 5:30pm.

Meet Your Associate Members Break2:30 - 3:00pm | Gateway GalleryEnjoy a snack break while visiting with our Associate Members!

Opening Business Meeting3:00 - 4:00pm | Gateway 3 & 4The meeting agenda will be available at each business session.

GENERAL SESSION III Event Promotion—Walking Backwards Toward the Finish Line4:00 - 5:00pm | Gateway 3 & 4hosted by Groopt

Let’s face it. We are graphic designers, editors, photographers, journalists, and marketing people. By and large, we are not conference gurus, leadership developers or the party planners. What we do is get the message out and execute event themes in a graphical way. Most of us do not have enough time to think about putting an elaborate graphic package together for a large-scale event, let alone an adequate budget to communicate what our organizations want us to. In this session, we will take a moment to concentrate on event promotions in a way that is conducive to all deadlines and budgets and seek to engage any population from 18 to 90 year-olds.Dani Hiar, Leadership Safari

Meet for Anheuser-Busch Brewery Tour5:30pm | Hotel Lobby

Anheuser-Busch Brewery Tour6:00 - 7:45pmhosted by Shelle Design

Join your fellow FCA attendees and Shelle Design for a tour of the oldest and largest Anheuser-Busch Brewery, which includes visits to three national historic landmarks. More details about the tour can be found on page 6.

12

Friday, May 15

Associate Member Breakfast 8:00 - 9:00am | Gateway 1The Associate Members willl gather for breakfast to discuss ways to enhance the FCA experience and their involvement. FCA hosts this breakfast for our Associate Members as another way to say thank you for all they do to support the Association.

General Breakfast 8:30 - 9:00am | Gateway 2

GENERAL SESSION IVThe Art of Cinematography9:00 - 10:30am | Gateway 3 & 4hosted by Rhyme & Reason Design

Jeanne Tyson will be discussing the art of cinematography. This will include basic camera and lighting theories and techniques, as well as how young people can turn a passion for filmmaking into a career. We will take a look at examples from her own experiences in the independent filmmaking market, as well as from her position with The Oscars in 2013.Jeanne Tyson, UCLA Extension

Meet Your Associate Members Break10:30 - 11:00am | Gateway GalleryEnjoy a snack break while visiting with our Associate Members!

9:00am

9:00am

10:30am

11:00am

12:00pm

1:15pm

3:00pm

4:00pm

5:00pm

7:00pm

10:00pm

8:00

8:30

9:00

10:30

11:00

12:15

1:30

3:00

3:00

6:00

7:00

-

-

-

-

-

-

-

-

-

-

-

Associate Member BreakfastGateway 1

General BreakfastGateway 2

The Art of CinematographyJeanne Tyson, UCLA Extensionhosted by Rhyme & Reason DesignGateway 3 & 4

Meet Your Associate Members BreakGateway Gallery

Filming on a Budget Gateway 3 & 4

A Suprise Rebranding Grand Suites 2 & 3

Lunch & Committee Meetingshosted by NPC—EnviationGateway 1&2

Closing Business MeetingGateway 3 & 4

Associate Members Social (ticket required) Yo My Goodness!

Networking Time Gateway Gallery

Cocktail Receptionhosted by GIN SystemsArch View Foyer

90th FCA Recognition BanquetArch View Ballroom

FRIDAY SCHEDULE AT A GLANCE

13

BREAKOUT SESSION II please select one session to attendA Surprise Rebranding 11:00am - 12:00pm | Grand Suites 2 & 3Research. Research. Research. Don’t underestimate the power of research. In 2011, Pi Beta Phi’s marketing and communications team began its work on a website redesign. What was going to be a simple face-lift and navigation upgrade turned into a full integration of the Members-Only website into the main site, including a searchable library of resources and a volunteer job board. Shortly after we launched, our research also led us to completely revamp our Fraternity brochure, and with it, all our parent communication tools. When it was all said and done—with exception of our logo—we had completely rebranded. Through the power of research and key stakeholder management, we were able to successfully launch our new look externally and to our membership.Eily Cummings, Pi Beta Phi HeadquartersJenny Schmidt, Pi Beta Phi Headquarters

Filming on a Budget 11:00am - 12:00pm | Gateway 3 & 4In this breakout session, Jeanne will discuss how to execute small-scale film projects. We will focus on how to develop ideas into small, low-budget projects with high impact. Those interested in creating web content, short films, and commercials will find this session helpful.Jeanne Tyson, UCLA Extension

Lunch & Committee Meetings 12:00 - 1:15pm | Gateway 1 & 2 hosted by NPC – Enivation

Enjoy your lunch while learning about an FCA committee and getting to know your new committee members! Find more information about each committee on page 20.

Closing Business Meeting1:30 - 2:30pm | Gateway 3 & 4 The meeting agenda will be distributed at the opening business session.

Meet Your Associate Members Break 2:30 - 3:00pm | Yo My Goodness!Throughout the conference, we encourage each attendee to meet and engage with every Associate Member representative attending. When you do, you will be given, at the discretion of the Associate Member, a ticket for a FREE cup of fro yo. These can be redeemed during the last break of the conference together with FCA members and Associate Members. “Chill out” one last time together before everyone puts on their finest for the reception and final recognition banquet.

Networking Time 3:00 - 5:00pm | Gateway Gallery

Cocktail Reception 6:00 - 7:00pm | Arch View Foyerhosted by GIN Systems

Join your fellow attendees to celebrate our Annual Conference in St. Louis. GIN Systems will be our host to kick-off the celebration of the 90th FCA Recognition Banquet. A cash bar will be available along with appetizers.

90th FCA Recognition Banquet 7:00 - 10:00pm | Arch View BallroomThe highlight of our time together during the annual conference, our annual recognition banquet, focuses on our members’ achievements and celebrates our creative work throughout the year. The Association will present nearly 100 honors between our annual awards competition and individual awards. Our program includes glimpses of winning entries and allows us to give kudos to our peers.

14

JAY SWOBODA, What’s Up MagazineEARLY BIRD GENERAL SESSIONJay Swoboda, Executive Director, is the founder and editor-in-chief of What’s Up Magazine. Swoboda started the magazine after meeting the founder of a similar

publication in Boston, MA. Swoboda brought the idea of a street publication to St. Louis in the fall of 2000 upon his return from Americorps. Through his efforts and those of countless volunteers the organization has become the source of social awareness news in St. Louis. Swoboda is a 2002 graduate of Washington University in St. Louis and currently is building energy-efficient, affordable homes in the St. Louis area.

Meet Our Speakers

AIMEE ASH, Willow MarketingBREAKOUT SESSION IAimee Ash has a over a decade of experience working with fraternal organizations and member-based associations. Aimee earned a bachelor’s degree in public and corporate

communications and journalism from Butler University and a Master of Arts degree in student affairs administration in higher education from Ball State University. She is a certified association executive through the American Society of Association Executives. In her role at Willow Marketing, she works with non-profit, membership-based, and fraternal organizations, focusing on managing multiple brand entities and providing consistent messages in order to enhance the mission.

Aimee is a member of the American Society of Association Executives, the Indiana Society of Association Executives, and the Association of Fraternity/Sorority Advisors. She is an active

volunteer for the Butler University Alumni Association and the Circle of Sisterhood Foundation.

JESSE McGOWAN, AtomicdustGENERAL SESSION IJesse is a Partner and the Account Director at Atomicdust. In addition to leading the account team and overseeing client relationships, he is heavily involved in

developing the strategies at the heart of the agency’s work. Jesse’s passion lies in solving B2B branding challenges in conservative industries and saturated markets.

JOHN SHERTZER, Fraternal ThoughtsEARLY BIRD SESSION IIJohn Shertzer has managed the Fraternal Thoughts blog since 2008, and the blog is home to over 100 unique posts.

John is a former VP of Leadership Education for the NIC, has coordinated UIFI and other programs, and is a former board member of the Center for the Study of the College Fraternity.

John joined Theta Chi at Miami University and is a former member of Theta Chi’s Leadership and Education Committee.

BRUCE TRIA, Tria DesignsEARLY BIRD SESSION IBruce worked at Sigma Chi Headquarters for over 8 years and has worked directly with several Greek-letter organizations for more than 15 years. His experience has

provided him with an intimate understanding of your audience, your goals, and your challenges as staff members and as an organization.

Editorial design is Bruce’s passion and improving the publications of Greek-letter organizations continues to be the driving force that founded his design firm, Tria Designs, in 2009.

DANIELLE HOHMEIER, AtomicdustGENERAL SESSION IDanielle Hohmeier is the Online Marketing Manager at St. Louis-based, brand marketing firm, Atomicdust. She is responsible for developing and

implementing social media and content strategies, paid search advertising campaigns, community engagement and search engine optimization—specifically for B2B brands in conservative industries. You can follow Danielle on Twitter at @daniellesmyname.

15

JENNIFER ROWE, University of Missouri School of JournalismGENERAL SESSION II & MAGAZINE CRITIQUESJennifer Rowe chairs the magazine journalism faculty and has taught various magazine classes since joining the School

of Journalism in 1998. She also serves as editorial director of Vox, an award-winning weekly city magazine.

Rowe worked as communications coordinator and editor for an association in St. Louis from 1989 to 1996, during which she was elected president of an association of editors. Rowe holds both her bachelor’s and master’s degrees from the Missouri School of Journalism.

Having been a contributing editor for Italian Cooking and Living magazine as well as the Magazine of Cucina Italiana for more than five years, Rowe has also written freelance articles for Runner’s World, Elle, Real Simple, Westways, and St. Louis magazines, among others. She is a speaker at a variety of conferences and workshops across the country.

Rowe has earned two of the University of Missouri’s more prestigious teaching awards: the William T. Kemper Fellowship for Teaching Excellence in 2009 and the Provost’s Outstanding Junior Faculty Teaching Award in 2004.

JEANNETTE COOPERMAN, St. Louis MagazineMAGAZINE CRITIQUESJeannette Cooperman is a staff writer for St. Louis Magazine. She was editor-in-chief of St. Louis Magazine for two and a

half years; during her tenure the magazine’s newsstand sales increased over 50 percent and won two national awards from the City and Regional Magazine Association.

She has also served as editor of Saint Louis University’s alumni magazine, St. Louis College of Pharmacy’s alumni magazine, and Barnes Hospital magazine. She has done stylistic editing for 15 books and written feature articles for many major magazines. She holds a doctorate in American studies and undergraduate degrees in philosophy and communication from Saint Louis University.

Over the years, she has interviewed artists and murderers, chefs, polo players, symphony conductors, heroin addicts, a

Trappist monk, a Bulgarian spy, and Martha Stewart before it all fell apart.

CHRIS AGNE, ALG Worldwide Logistics BREAKOUT SESSION IChris Agne is Vice President of Sales and Marketing for the Print Media Division. He has been in his current position for six years and has recently taken on more of a

business development and strategic client alliance role due to significant growth in postage cost mitigation services swithin the print media marketplace.

Prior to ALG, Chris was President of Direct Technologies, an international manufacturing and distribution company supplying electronic and electrical components and sub-assemblies supporting major contractors on a global basis. Chris has over 25 years of experience in supply chain consultative sales and has been very successful implementing strategies for value-add sales success.

MIKE BARON, NPC Inc. BREAKOUT SESSION IMike Baron has been with NPC for three years as its Digital Print and Mailing Manager. Mike manages NPC’s 24/7, high-security facility where they produce,

process, and mail over 120 million mail pieces annually. Prior to joining NPC, Mike had a 27-year printing career as General Manager with Printegra Inc. where he was also instrumental in developing customer print and mail solutions within many Printegra facilities throughout the United States and England.

16

www.TriaDesigns.com | (773) 988 - 6304 | info@triadesigns.com

Spr ing 2011 | The Magazine of ph i Kappa S igMa inTernaTional fraTerniTy | Vol. 150 no.1

+Chapters of exCellenCealumnus of the Yearbusiness and brotherhood ImpactIng a ‘JuvenIle punk’

phI kappa sIgma and the amerIcan cIvIl War

Volume CXVIII | Number 3 | Published Since 1879

TurnEyesourto thatLightKappa Alpha brothers

battle tragedy and seek triumph.

The Kappa Alpha Journal | Fall 2011

T H E S T R E E T E R V I L L E C H A M B E R O F C O M M E R C E P R E S E N T S

SAILINGFORWARDFORWARD

TUESDAYAUGUST 12, 2008

5:15 - 8:30pm

SV_BoatCruise_FRONT_FINAL.indd 1 7/30/08 11:08:34 AM

| | orchestrating type, image, and color.

FCA_Annual_HalfPageAd.indd 1 3/25/13 4:40 PM

YourShareHistory!

www.enivation.com

Transform your magazines and journals into a fully searchable

online digital archive

Join other FCA members who have taken advantage of the Enivation solution:

Kappa Alpha OrderPhi Sigma SigmaPhi Kappa TauPi Kappa Alpha

Enivation is a proud member and sponsor of the Fraternity Communications Association

Watch Our Video!www.enivation.com

17

Meet Our Speakers

JENNY SCHMIDT, Pi Beta PhiBREAKOUT SESSION IIAs Assistant Director, Marketing and Communications, for Pi Beta Phi, Jenny Schmidt coordinates marketing efforts for the Fraternity’s in-house store, Pi Phi

Express, and all extension-related communications, including applications and materials for new Pi Phi chapters. Jenny has served as Editor of The Arrow magazine, Special Events Coordinator, and Manual Coordinator for Pi Beta Phi. She holds a bachelor’s degree in English from Drury University.JEANNE TYSON, UCLA Extension

GENERAL SESSION IV & BREAKOUT SESSION IIJeanne Tyson is a cinematographer and filmmaker who was born and raised in Mobile, Alabama.

Jeanne graduated from Rhodes College with a Bachelor of Arts in Art and Theatre. She completed the MFA program for production and cinematography at UCLA’s School for Theatre, Film, and Television and is now based in Los Angeles.

Jeanne has shot several features, dozens of shorts, and many documentaries. Her work has been featured in film festivals throughout the U.S. and abroad. Her first feature film, Against the Grain, directed by Elias G. Mael, is currently nominated for Best Diaspora Feature at the Africa Movie Academy Awards.

Most recently, Jeanne worked directly with the executive producers of the Academy Awards as their behind-the-scenes videographer, and she is currently in production on the feature, Limo Ride. Jeanne also teaches three courses in cinematography at the UCLA Extension program for Entertainment Studies.

EILY CUMMINGS, Pi Beta PhiBREAKOUT SESSION IIAs the Marketing and Communications Director for Pi Beta Phi, Eily Cummings promotes and protects the Pi Phi brand. She provides media assistance to all Pi

Phi volunteers, chapters, and alumnae, particularly in crisis communications. Eily has marketing experience in the financial and engineering industries. She holds a bachelor’s degree in advertising from the University of Missouri and a master’s degree in media communications from Webster University.

DANI HIAR, Leadership SafariGENERAL SESSION IIIDani Hiar has spent the past 20 years exploring what she wants to be when she grows up. Apparently, attaining four college degrees, which include two graphic design,

two in educational leadership, and a fifth degree (a doctorate in education) in progress, has not helped to narrow this down.

Throughout her time in college, Dani worked as an advertising designer for a start-up fashion magazine and the art director for a university publications office while taking on freelance projects. Dani has been successful integrating her two passions: educational leadership and graphic design. For the past 18 years, she’s been a director, developer, supervisor, instructor, producer, and advisor, among many other roles.

Dani’s graphic design skills are built upon a foundation of event promotion, university communications, private clients, and pure hysteria. Pending the completion of her doctorate, Dani’s goal is to continue to mentor young graphic designers while pushing for innovative ways to communicate and engage with her favorite populations: collegians and university communities.

18

Meet Our Associate Members

ChapterSpotchapterspot.com | @chapterspotJoe McMenemon, Business Operations504-599-5646 | Joe@chapterspot.com

Freeport Pressfreeportpress.com | @freeportpressPhil Salvo, Regional Sales Manager740-658-4055 | psalvo@freeportpress.com

Grooptwebgreek.com | @grooptBrandon Ancier, Happiness Expert425-281-2004 | brandon@groopt.com

Iacono Productionsiaconoproductions | @iaconoprodLeslie Blye, National Account Executive317-201-3230 | lblye@iaconoproductions.com

Maury Boyd & Associates, Inc.mauryboyd.com | @MichaelMoxley33Michael Moxley, Communications Consultant317-849-6110 | moxleym@mauryboyd.com

Member Planetmemberplanet.com | @memberplanetMatt Arnold, VP of Business Development310-802-4608 | marnold@memberplanet.com

NPC Inc./Enivation enivation.comDoug Easly, Senior Account Executive800-847-5757 | doug.easly@npcweb.com

Patriot Software Solutions, Inc.patriotsoftware.net | @patriotsoftwareChris Barrick, Director of Customer Relations317-573-5431 | chris@patriotsoftware.net

PCIpublishingconcepts.com | @pcintbcColin Stewart, Senior Account Executive800-395-4724 | cstewart@publishingconcepts.com

Rhyme & Reason Design, LLCrhymeandreasondesign.com | @rhymeandreason3Karen McKenzie, Creative Director404-409-5501 | karen@rhymeandreasondesign.com

Shelle Design Inc.shelledesign.com | @shelledesignincMichele King, President765-938-3111 | michele@shelledesign.com

Sheridan Magazinessheridan.com | @sheridangroupKelly Bell, Account Executive757-963-7561 | kelly.bell@sheridan.com

Tria Designs, Inc.triadesigns.com | @triadesignsBruce Tria, Owner & Creative Director773-988-6304 | bruce@triadesigns.com

The Watkins Printing Companywatkinsprinting.com | @thewatkinsprintTamara Green, President & Co-Owner614-297-8270 | tgreen@watkinsprinting.com

Willow Marketingwillowmarketing.com | @willowmktgAimee Ash, Director of Business Development317-333-8935 | aimee@willowmarketing.com

Our Associate Members provide a variety of services to enhance fraternal marketing and communications. We are grateful for their support, as every Associate Member is a sponsor of the 2013 Annual Conference.

19

NPC-EnviationProgram Book PrintingWelcome ReceptionFriday Lunch

Willow MarketingFCA Intern Program

MemberPlanetGeneral Session I

Patriot Software SolutionsMeet Our Associate Member Break

Rhyme & Reason DesignGeneral Session IV

Associate Member Hosts

We are grateful for the support of these Associate Members who have made many sessions and events possible through their generous support and commitment to advancing FCA and member education.

Freeport PressThursday Lunch Conference Lanyards

National Panhellenic Communications ConferenceGeneral Session II

GrooptGeneral Session III

Shelle DesignAnheuser-Busch Brewery Tour

The GIN SystemCocktail Reception

ye�

NPCC

20

FCA Committees

MIDYEAR CONFERENCEPlans, organizes, and implements the Midyear Conference in November.

MEMBERSHIPHelps members new to FCA gain a working knowledge of the responsibilities and opportunities associated with Greek-letter communications.

SPONSORS/ASSOCIATE MEMBERSRecruits new associate members and sponsors of FCA conferences and helps them get the most out of their membership. Also transitions loyal sponsors to Associate Member status and provides additional benefits.

VARNER AND FORD AWARDSOversees the nomination and selection process of the Varner and Ford Awards presented during the FCA Annual Conference. The Evin C. Varner, Jr. Award (Alpha Sigma Phi) recognizes an outstanding fraternal communicator. This recipient should be one who inspires others by communicating the meaning of fraternity or fraternal cooperation. The Marilyn Simpson Ford Award (Pi Beta Phi) recognizes members who distinguish themselves through outstanding service to the organization.

ANNUAL CONFERENCEPlans, promotes and conducts a successful Annual Conference, perhaps the most visible and direct benefit to most FCA members.

AWARDSThe Annual Awards Competition fosters healthy competition among members and encourages the exchange of ideas to advance the fraternal movement. The Association strives to recognize excellence in both publications and communications.

BROWN BAG LUNCHESPlans, promotes, and conducts the monthly Brown Bag Lunches in Indianapolis by securing locations, selecting topics and speakers, and encouraging attendance through emails and social media.

INVESTMENT/GRANTThe investment and grant committee is comprised of a diverse collection of FCA members to review, enhance and increase the visibility/proper use of FCA’s portfolio.

MARKETINGCoordinates communication to all member organizations, sponsors, and honorary members. Compiles, develops, and distributes the monthly e-news (internal), as well as the quarterly printed newsletter “Briefings” (external). Maintains website and oversees social media presence, fostering conversation and networking. Coordinates press releases as needed.

Every member is encouraged to serve on an FCA committee. If you are interested in a particular committee, feel free to contact the chairperson or any FCA Board member. Committees will meet at lunch on Friday to begin planning for the year’s activities. For additional information, check the Handbook of Governance, Policies and Procedures at fraternitycommunications.com.

21

Meet Our Interns

STEVE BACKER is a first-year graduate student studying Higher Education Administration at Southeast Missouri State University. As an undergraduate, he was active in the Delta-Phi Zeta of Lambda Chi Alpha where he served in various positions. Steve also served as the Interfraternity

Council President where he was instrumental in improving the fraternity/sorority image on the campus. He presently works for the Southeast Missouri University Foundation and supervises the university mentorship program. Steve is also an intern at Phi Kappa Tau Fraternity where he manages volunteer development. Additionally, he has interned and presented at the AFLV Central Fraternal Leadership Conference. Steve looks forward to joining the Southeast Missouri State Greek Life office in the fall as the graduate assistant for fraternity/sorority life.

RANDI AMALFITANO is a junior at New York University studying English, Creative Writing and Psychology. She was always interested in joining a sorority, but she never fathomed how far it would take her. NYU Greek Life has given Randi an outlet to grow and express herself,

making her a better person, leader, and friend. She is an active member of Pi Beta Phi and the NYU Panhellenic community, previously serving on both executive boards until she became Panhellenic President in December 2012. Randi loves serving on the Panhellenic Council because she not only gets a chance to help her own chapter, she has the opportunity to help seven others chapters as well.

MADELINE OLHOEFT is a rising senior at The Ohio State University majoring in Strategic Communication with minors in Biology and General Business, and she has specific interests in marketing, advertising and public relations. Madeline is a member of Delta Delta Delta and serves as Nu

Chapter’s Vice President of Administration. Madeline has served as sponsor chair, spirit committee chair, and a member of the philanthropy committee. As part of the philanthropy committee, she has worked to raise over $75,000 for St. Jude Children’s Research Hospital. She is also a member of the Zeta Chi chapter of Order of Omega. Madeline is from Buffalo, New York, and enjoys sailing and spending time outdoors.

McKENZIE MULLINS is a native of Bowling Green, Kentucky, and a 2013 graduate of Western Kentucky University. He earned his Bachelor of Arts in Communication Studies and graduated as the Communication Studies Major of the Year. McKenzie is a member of Sigma Chi fraternity and

has served the Student Government Association as a student senator for three years and PR Committee Chair. He is also a member of PRSSA and Lambda Pi Eta. McKenzie served as editor of his high school newspaper and was awarded First Place for Newswriting at the 2009 Kentucky High School Journalism Association’s state competition. This summer, he will intern for US Representative Brett Guthrie (KY) in Washington, D.C.

FCA sincerely thanks Willow Marketing for its generous support of the FCA Annual Conference Intern Program.

Our People. Our Technology. Making Great Impressions.

Proud to Serve FCA Member Publicati ons with the Best Service, Quality and Value.

Visit us online @ www.freeportpress.comPhil Salvo

psalvo@freeportpress.comcell/text @ 330-212-5278

ChapterSpot simplifies group management allowing organizations to focus on maximizing their mission

“DeltsConnect (ChapterSpot) has increased our ability to communicate with our members and promote our educational programs. Our application numbers have grown tremendously since implementing DeltsConnect.”

–Delta Tau Delta Executive

Let us impress you, contact us today! 504.708.4141

hello@chapterspot.com @ChapterSpot

ChapterSpot.com

Proud to support the Fraternity Communications Association

Let’s coLLaborate on ideas, and we wiLL make them a reaLity.

It starts with one big idea — your idea. Tell us what you want to say and who you want to listen. We’ll help get the word out.

Let’s collaborate! We’ll build a strategy wrapped in dynamic visuals. We can write the script, plan the scenes and shoot the video. We can build the stage and make the moment memorable. With design to print, lighting to fabrication — all under one roof — we can work quickly and effectively.

Next time you have an “Aha!” moment, give us a call. We’ll make it a reality.

Proud to sponsor the Fraternity Communications Association

Bound by Success.Since 1949, hard bound and soft bound books have been a specialty at Maury Boyd and Associates. With a complete

range of a la carte services from design through distribution and fulfillment, MBA is well equipped to meet your needs

for e-books, print on demand, or traditional bound books.

For more information, please contact Michael A. Moxley, Communications Consultant

Maury Boyd and Associates, Inc., 6330 E. 75th St. • Suite 212 • Indianapolis, IN 46250

Voice: 317-849-6110 • Fax: 317-576-5859 • E-Mail: moxleym@mauryboyd.com

MBA ad 2-13_MBA 2013 ad 4/8/13 12:53 AM Page 1

Printed and CD-Rom Member Directories

WE DELIVER. . .

www.sheridan.com | 866.551.3200

From issue planning right through to newsstand, mailbox, inbox, or smart device delivery – we are your one-stop magazine publishing resource.

Your content. In print and electronic content.Online solutions. Mobile apps and digital editions.Specialty print ad-ons.Advertising and revenue opportunities.Training. A variety of publishing work� ow tools.Education.Resources to help you do what you do.Service like no other. Quality output, personal relationships.

Trust.

Connect with Sheridan on: MAGAZINES

SOFTWARE, EXCLUSIVELY BUILT TO MEET THE BUSINESS GOALS OF GREEK ORGANIZATIONS

The Patriot V2 database management suite was built to solve the business needs of Greek fraternal and foundation organizations. With Patriot V2, staff, officers and members can access the information they need, when they need it. From online donations to membership induction, Patriot V2 streamlines all your business processes and manages your data effectively.

patriotsoftware.net317-573-5431

Conference Committee

Committee ChairTracy Lyons, Omicron Delta Kappa

FCA AccoladesTeri Forsythe Sloan, Chi Psi

Intern ProgramAmanda Milford, Delta Delta DeltaEmily Spicklemire, Delta Delta Delta

LogisticsRebecca Goode, Phi MuJackie Isaacson, Phi Mu

Magazine CritiquesConstance Dillon, Pi Beta Phi

Program BookMonica Ceja, Synergos, AMCJoanie Oben, Alpha Delta Pi

Recognition BanquetRachel Boison, Alpha Omicron PiWhitney Frazier, Alpha Omicron Pi

RegistrationNathaniel Clarkson, Sigma Nu Whitney Frazier, Alpha Omicron Pi

Welcome Reception & Baseball GameTeri Forsythe Sloan, Chi PsiJules Schenk, National Panhellenic Conference

Many thanks to our Annual Conference Committee members for their hard work to make our Annual Conference a success.

27

BOARD OF DIRECTORSPresidentJennifer M. Siler, Alpha Delta Pi

Vice President of OperationsTom McAninch, Tau Kappa Epsilon (May 2011—August 2012)Will Haskett, Phi Kappa Psi (August 2012—Present)

Vice President of ProgrammingJill Harter, Alpha Gamma Delta

Director of FinanceWill Haskett, Phi Kappa Psi(May 2011—August 2012)Nathaniel Clarkson, Sigma Nu (August 2012—Present)

Director of InformationBradley Carter, Alpha Tau Omega

Director of MarketingAshley Martin, Zeta Tau Alpha

Director of EducationWhitney Frazier, Alpha Omicron Pi

Director of NetworkingJesse Lyons, Kappa Alpha Order

Director of RecognitionRobert T. Umstadter, Beta Theta Pi

Past PresidentSteve Latour, Alpha Sigma Phi

COMMITTEE CHAIRSAnnual ConferenceTracy Lyons, Omicron Delta Kappa

Associate MembersWhitney Reuschling, Alpha Chi Omega (May 2011—August 2012)Zach Thomas (August 2012—Present)

AwardsBrandon Weghorst, Sigma Alpha Epsilon

Brown Bag LunchesSteve Latour, Alpha Sigma Phi

Investments and GrantsKailee Bennett, Alpha Gamma Delta

MarketingLaura Stelsel, Kappa Alpha Theta

MembershipLisa Thibault, Kappa Alpha Theta

Midyear ConferenceLauren Felts, Alpha Xi Delta

NominationsSteve Latour, Alpha Sigma Phi

Varner/Ford AwardChristine Barnicki, Chi Omega

FCA Leadership

Benefit from Print & Mail Savings Solutions,

...just like Phi Kappa Psi!

www.npcweb.comPrint & Electronic Document Solutions

2008 • 2009 • 2010 • 2011 • 2012

2008 • 2009 • 2010 • 2011 • 2012

• Quality 4-color Magazines & Newsletters

• Full-Service Inhouse Print & Mail

• Online Digital Archiving & Flipbooks

• Backed by 60 years of great Customer Service!

Call Doug Easly Today!800.847.5757

“Our magazine is like a conversation

piece now, one where our members can be personally involved, and take great pride in. This results in greater overall member involvement, too. Our own processes are even more simplified, and our print and postage costs have been reduced. We now have a relationship with a company that not only gives us a better product for less money, but also provides attention to detail and great customer service. You provide us with a very worthwhile experience — we’ve only scratched the surface about all the future possibilities that lie ahead, and that has our members excited!” -Will Haskett

Director of Communications

“Our own processes are even more simplified, and our print and postage costs have been reduced.”

The 2011-12 Annual Report

Welcome Indiana Iota

2013 Founders Day

Chapter Newsletters

Conquering the

Seven Summits

ReachingNew

Heights

Proud Member & Sponsor of:

Stop by our table and ask about our Profit-Saving Co-Mail Services!