FC Austria Vienna: The Champions League as opportunity for brand and image (Dietmar Kurzawa)

FK AUSTRIA WIEN UEFA Champions League‘s influence on social media

Club History: 1911 founded as „Wiener Amateursportverein“ 1926 renamed as FK Austria Wien 2007 FK Austria Wien was split into a separate, limited company

(FK Austria Wien AG) 2011 Golden Jubilee Year for FK Austria Wien

Club Colours: purple/white Dress Code Home: purple kit; purple shorts; purple socks Dress Code Away: purple/white kit; white shorts; white socks

FK AUSTRIA WIEN – THE CLUB

Address:

Generali-Arena

Horrplatz 1

A-1100 Vienna

Tel.: +43 1-6880150

Fax.: +43 1-6880150-380

[email protected]

http://www.fk-austria.at

NATIONAL TITLES

Austrian Record Title Holder! 24 x League Champions Austrian Record Holder since 1945 27 x Cup Winners Austrian Record 6 x Supercup-Winners 10 x Double-Winners 18 x Runner-Up

10 x Cup Runner-Up

19 x Winners Vienna Indoor Tournament Austrian Record

INTERNATIONAL REPUTATION

2 x Mitropacup Winners (The Mitropacup is known to be the first popular european tournament, before the European Cup and later on the Champions League has been started) 1933, 1936

Cup Winners Cup - Runner Up 1978 (EC II)

3 x European Cup Semi-Finalists 1978 (EC II), 1979 (EC I), 1983 (EC II)

7 x European Cup Quarter-Finalists 1961 (EC II), 1978 (EC II), 1979 (EC I), 1983 (EC II), 1984 (EC III), 1985 (EC I), 2005 (ECI)

A BRIEF RETROSPECT

UEFA CHAMPIONS LEAGUE 2013/14

FACEBOOK

LIVE-COVERAGE FROM THE PITCH

INSIDER FOTOS ON AWAY TRIPS

LUCK IN PREPARATION

FACEBOOK

0,0%

1,0%

2,0%

3,0%

4,0%

5,0%

6,0%

7,0%

Zenit Atletico Porto Austria

Share

60000

70000

80000

90000

100000

Dinamo - Austria 0:2 Austria - Zenit 4:1

Fans

FACEBOOK

DURING THE REGULAR SEASON

FC Austria Vienna: The Champions League as opportunity for brand and image (Dietmar Kurzawa)

Sports

Transcript of FC Austria Vienna: The Champions League as opportunity for brand and image (Dietmar Kurzawa)