FBX News Feed: The DR Marketer’s Landrush Opportunity

Zach CoeliusCo-Founder/CEO

Triggit

The AdWords Toll-Booth & Andrew Chen’s Law of Marketing

FBX: Recency Like Search

• 60% of people on Facebook see ad in the first hour• Day 1 sees 2-4x more conversions than any other day in 30

day period

Case Study: Retailer’s Conv. Rate on FBX vs. Others

FBX vs Traditional RTB

Right-hand side: Better Opportunity Than Paid Search

FBX News Feed CTR

Retargeting on News Feed: Initial Campaign Data

Travel NewsFeed Case Study: • CTR: 2.89% (vs 0.1% on RHS = 28X higher)• CPC: 75% lower• CPA: down 50%

Travel Conversion Rates: Google Display Network: 2.99%*Facebook Exchange: ~7%

News Feed has the Best ROI & Performance

• 19x higher CTRs• 2x higher conversion rate• 1/7 the CPA

Large Brazilian Retailer

Brand Advocates on News Feed

Romina: Is it dependable?Angelica: Yes, I use it, and it’s dependable.Romina: Oh OK! Thanks! I’ve been accustomed to using Western Union but it’s expensive! Truth is, I like to have them as an option!!!Angelica: True.

SDFWER

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FBX & News Feed Retargeting: Industry Adoption Rates & Performance

FBX & News Feed Retargeting: Industry Adoption Rates & Performance

FBX & News Feed Retargeting: Industry Adoption Rates & Performance

3.5x More Users Visit Facebook vs. Google Properties ≥ 10X/Day

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