SW FAWN24th January 2010

Julie HarrisCOSMICRegional ICT Champion SW

• www.slideshare.net/cosmicjulie

• A champion for ICT in your region• To see local infrastructure support organisations

• Operate more efficiently in its day to day work• Be more effective in its reach and influence

• Voice, representation, advocacy• Signposting sources of help• Strategic support

Regional ICT Champions

Regional ICT Champions - Resources

• Website www.ictchampions.org.uk

• ICT Answers in a Box• Publications www.icthub.org.uk/publications • Blog www.swict.org.uk• Support

www.ictknowledgebase.org.uk

• Attendance at meetings (LIO and Consortia)• Support for ICT developments• Workshops – social media, strategy/planning, trustees

What are the key issues?

What examples do you have?

Challenges?

Digital Marketing and Digital Fundraising

Why social media?

• Advocacy

• Awareness

• Fundraising

• Inspiring action

• Influencing change

Photo: flickr.com/photos/briansolis/

Digital Marketing/Fundraising plan – key elements

• Objectives and activities – focussed and clear, and clear fit with overall plans and strategy

• Resources – time, money, skills – regularly updated, reviewing, responding, promoting

• ‘Channels’ – choices, input, links, policies

• Tribes and followers – who, when, how, expectations

• Management – senior level understanding, commitment, involvement

Digital Marketing/Fundraising plan – review

• How do you check ‘return on investment’?

• Regular reviews - usage, hits, comments and responses

• Benchmarks – measure now, then at regular intervals

• Analysis of ‘typical follower’ – guinea pigs, focus group

• Be clear of things that aren’t working

• How do you improve, create more interest – wider/deeper audiences?

BUT• 25% of adults have never used the internet [ONS 2008]• 70% of people living in social housing aren’t online – which is

28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08]

Our understanding and use of social media is important to help organisations outreach to groups and communities

• Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09]

• 25% more confident in finding work [Freshminds, April 2009]

The Internet – Barriers to Use

Old media - Web 1.0 . . .

. . static websites with no interaction, text heavy content.Information was just fed TO viewers

New media - Web 2.0 . .

. . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged

Social Media / Networking – the major types

•What is it

•Why should you care

•How it’s being used - for our organisations

•Impacts / risks

•How to get there

Video Sharing - YouTube

Visit

Twitter : Reports events AS they happen not AFTER they have happened

Twitter : Extra eyes and Ears for your cause

Image Sharing

Visit

Social Networking - Facebook

Causes

Dog’sTrust

BustsForJustice

Social Networking - Ning

Niche networks that you can create yourself.

Youth WorkOnline

Collaborative working - Doodle

Visit

Collaborative working - GoogleDocs

Visit

Social Networking...

Social Networking...

Social Networking...

Online & Text Donations...

Ground breaking £5 text donation with

100% going straight to good causes.

Every UK operator participated.

Over £20,000,000 donated by text.

Over xx,xxx text donations made.

Over £20,000,000 donated online.

RobBought Islands in the Stream album through

iTunes, as well as subscribing to the podcast

and buying iNose for his iPhone. He watched

a lot of the show with his girlfriend and they

donated £30 online at rednoseday.com

through paypal.

£33.78

The Bartons

Anna bought noses for her grandchildren

at Sainsbury’s and looked at their skins

on Bebo. They all watched the show on

the night and donated £50 by telephone.

£54

NadineSaw a friend wearing a digital red nose on

Facebook, got one herself and became a fan

of RedNoseDay09. Didn’t watch the TV show

as she was out with the girls (wearing Stella

McCartney T Shirts) but texted a £5

donation anyway.

£15.99

Digital Marketing - Strategy

• Focus on key core business objectives• Use to develop relationships (customers, supporters)• Utilise the dynamic nature of social networks• Be clear about timescales, measures and reports• Roles and responsibilities • Look for key baselines for ROI• Make sure all your DM work compliment a core strategy• Use each application with its primary activity in mind• Commit to developing ‘rich’ content of good quality• Plan for future integration

Finding your Way!Photo: flickr.com/photos/worldwidewandering

Round Up

• Review of session – key messages

• Any Questions?

Round Up and Thanks

For More Details About This Workshop

Visit:Regional ICT Champions websitewww.ictchampions.org.uk

Thank You

www.swict.org.uk

julie@cosmic.org.uk

01404 813226

Cosmicjulie on Twitter, Skype, Oovoo and Facebook!