The content and the related content strategy is what establishes a meaningful, long-lasting connection between any given business and the community surrounding it.

Definitions:

CONTENTThe articles, images and video that make up an interactive experience

CONTENT STRATEGYPlanning for the creation, delivery and management of usable, engaging content

AUDIENCE

CONTENT

IT Product Marketing

How companies execute their content strategy now?1. Create content very expensive, takes tame and limits flexibility

2. Rent media channels to distribute itvery expensive, uncontrollable, collapse at the moment the budget is over

3. Evaluate post-campaign impact quantitative, not qualitative engagement data, always post campaign, corrective actions are impossible within the current campaign

The state of the marketing play

The state of the online communication:

The state of the online communication

Corporate web assets:

• Corporate website• Corporate blog• Twitter account• Fan page• Vimeo, Youtube, Fluckr…etc

Downsides: 1. Limited engagement2. Insufficient value proposition3. No reason for people to pay frequent visits/attention4. Decentralized and hard to manage

INDIFFERENT INTRIGUED CLIENTS

Companies cannot establish a permanent link to the broad community by paying experts to spread content only relevant to a small group of users, using rented channels with mass reach

Reasons for low engagement

Strategy adaptation to the new information economy:1. Use of non-proprietary content There’s abundant quality content out there, it just needs curation

2. Create proprietary channelThere’s an affordable web technology

3. Benefit from Real-time reporting Monitor community dynamics, engagement levels and reach of communication in real-time, flexible decision making

Definitions:

CURATIONContent curation sets up an editorial layer in the delivery of news and other information. It includes content discovery, selection and publishing.

The Solution…

Introducing the SAMSUNG Streamer

Introducing the Mtel Streamer

The streamer turns the company into a reliable source of worthy and easy-to-get online information for the mass user. Satisfy great public need!

It allows the company to easily create and efficiently distribute streams of well distilled and organized non-proprietary content on a certain topic(s). No need to change much on your side!

The company builds a cheap and highly engaging communication channel to the broad online community. It delivers high value on a daily basis. Create great marketing platform for your business!

…be the FILTER In short…

They’ll love you!…and it pays back big time.

How the company delivers value?By feeding people’s interests with the greatest content on a certain topic(s).

You spare people’s time and energy by discovering and ordering what’s worthy for them within an ocean of abundant, messy and uncontrollable information.

How do you deliver even greater value?

The streamer is actually a personal information manager. It allows the subscribers to create, share and interact on their own streams under the COMPANY’S brand. Simple and easy just as they use mail.

Benefits

Easy & comfortable access to great contentThe best online place to read, interact and discover content on given topic(s)• saves personal time and energy, provides joy

Great tool for content consumption, management and discovery• boosts personal knowledge and abilities, opens horizons

Centralized interaction• comfort

Cheap & highly engaging web channel

Reason for people to return every day• Great value proposition• Permanent link to the online community

In-dept audience stats and analysis• Size, structure, sentiment, engagement levels, cross-platform reach of communication

Community management• member profiling: fans, experts, haters etc• direct engagement• discussion sparking and animation

Marketing platform• Best online launch platform for distribution of commercial ads, offers, coupons, polls, surveys, company statements etc

For Users For the Company

INTRIGUED INTERESTED FANS

1. Satisfying a real, big need. 2. Starting distribution through the closest fan

community ensures slower but deeper penetration of the online community.

Reasons for high engagement

How you can turn the streamer into a business for your agency?

Value added services on top of the streamer:

Services One-off Frequent

Visual design and maintenance    

Creation of content curation policy and plan    

Source mining and content profiling    

Integration into existing online assets    

Curation, moderation and community management    

Streamer marketing    

The streamer – great new opportunitiesContact: Konstantin Hristov, konstantin.hristov@favit.com