Fathima corporateProfile (1)

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www.fathimagroup.com

CORPORATE PROFILE

Aspire. Achieve. Accomplish

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Vision-Beyond BoundariesBoundaries challenge us. We brave the hurdles and go beyond them. Alwaysdriven by higher values and guided by the right sense of direction, we pursueexcellence in service and strive to achieve it.

We started with humble steps and progressed by leaps and bounds, into alarge corporate entity. This journey has helped us cross many challenges andgo far beyond our boundaries.

With a versatile team from all disciplines of a corporate house we strive tomaintain and improve our quality at every step.

Customer satisfaction is our business

Fathima Group of Companies 2

E.P. Haji MoosaChairman

E.P. Haji SulaimanManaging Director

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Simple Start UpEstablished in 1968 Fathima Group of Companies progressed alongside AbuDhabi, thereby making it one of the oldest companies here with the strongest

relationships with customers. We started as a friendly shop around one’sneighborhood, today, 45 years later we remain steadfast on its foundingvalues of honesty, innovation and f riendliness.

With 22 business verticals, presence in five countries, more than a billiondirhams company, and with a fleet size of 300 vehicles Fathima Group hasbecome a large conglomerate and still yearns to grow further under Chairman’sand MD’s leadership and vision , supported by an able team of managementprofessionals from different specialties

We have always strived to maintain our image of “excellence is our currency”at Fathima amongst our customers.

Website: www.fathimagroup.com

Dreams to reality…




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Teamwork The famous lines by Henry Ford

Coming together is a beginning.

Keeping together is progress.

Working together is success.

We at Fathima believe and follow this in every step we take forward.

Strenuous efforts, collective results




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Retail Though the group has presently many diversified interests, retailing remains itsstaple business activity. With the group’s far-reaching chain of supermarkets,hypermarkets, department stores the major revenues are still being realizedfrom this mainstream business under the popular brand name ‘Fathima’. With Al Bateen Mall in Abu Dhabi, Fathima group has made a successful entry intothe complex arena of mall management.

The consistent growth of about 25 retail outlets in three GCC countries duringthe last four decades has given the group, the buoyancy to grow further.

Fathima Retail has made their presence felt not only in UAE but also in Oman,Kuwait, Qatar, Saudi Arabia and beyond.

Shop a while; share a smile




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The Experience...


CateringFood & Catering Services is yet another division of Fathima Group under thename and style of Fairway Catering. Having invested heavily in this project,Fathima boasts of an automated industrial kitchen with a capacity of 70,000meals, over 1000 employees, and a large fleet of custom designed vehicles todeliver their services.

The company has the accreditation of HACCP and ISO 22000 certificationfor their quality, logical cost effectiveness, reliability, and state-of-the-artfacilities. Additionally, they have recently tied up with Dubai Quality group ascorporate members.

Our excellence in service has won us a broad clientele to name a few, RTA,DWTC, ENOC and other industrial giants.

Website: www.fairwaymiddleeast.com



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TradingCold Stores

Wholesale & Cash Carry

Feltron

Communication Initiatives

Imports & Exports

Marine




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Cold StoresFathima Trading & Cold Stores Co. W.L.L. heads frozen division of the group. The company employs over 50 people in the frozen division located at AbuDhabi, Dubai, Al Ain, Oman, Qatar, and Saudi Arabia. A total capacity of 5000metric tons to cover the entire UAE and GCC market, with imports fromBrazil, South America.

A large fleet of refrigerated vans takes care of prompt dispatch and deliveryserving a broad market consisting of retailers, wholesalers, hypermarkets,supermarkets, star hotels, catering companies, ship chandlers and restaurants. The company deals in a variety of frozen brands from Europe, Far East, USA, Asia, African continents and the Middle East.

HACCP accredited, a reputed ISO certified company; the products conform tostringent quality standards and packing specifications.

Frozen delights!

�

Fathima Group of Companies



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Wholesale & Cash CarryFathima Group is known for its unwavering commitment to providing betterprospects for customer requirements. The group independently handlesdiverse sectors with its verticals. With a total warehousing and vehiclecapacity of above 200,000 sqft and 60+ vehicles, Fathima is geared up in

terms of technology and manpower to meet expectations of renowned brands,corporate orders and institutional sales.

The dry division caters to HORECA segment, organized retail segment andsupermarket domains.

Some of the esteemed clients are Seha, Emirates Heritage Club, Al HabtoorLeighton, Aldar, Kelvin Catering, and UAE Armed Force.

Exploring new arenas of progress




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Feltron We at Fathima have always been on the forefront when it comes tounderstanding changing Lifestyle trends and responding promptly wheneverthere is an opportunity. Such was the case for the development of electronics

and home appliances division, Feltron with its Introduction in year 2006.

The euphoria in electronics consumerism had already begun, however, wewere not left behind. Our strategy to enter the competitive market with abrand that satisfies the lifestyle aspirations of the customers while ensuringquality and affordability, ultimately paid off. Today under the brand Feltron,we have a range of Products with innovative and user-friendly designs, not tomention the added advantage of reasonable pricing.

We are committed to provide total home solutions and presently our productrange includes televisions, DVD players, music systems, energy savers,washing machines, air coolers, refrigerators, blenders, grinders and microwaveovens among many others.

Website: www.feltron.co

The future is on




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Communication InitiativesIn synonym to the organisational idea of diversity, Fathima group has tiedup with the largest telecom company Etisalat in UAE as one of the regionaldistributor in handling wholesale and retail sales of Wasel Sim cards andactivation.

Our division provides the best variety of numbers competitively and maintainshigh standards of customer service with a broad network of over 200 retaildistributers which have been established across the UAE to facilitate fastand glitch-free retailing.

Our strength lies in the commitment of being the most successful regional

distributor for the esteemed telecom provider in the region with the help ofa strong, trained outdoor sales force that is mobilized to handle wholesaleoperations to other retailers in the emirates.

We have recently been accoladed with Excellent performance Award inrecognition of commitment, dedication and outstanding record breaking salesperformance during the• First quarter of the year 2012.• Second Quarter of the year 2010

We have a division which has a strong team of qualified professionals whobelieve in the slogan - “Distinct service, distinguished results.”

The product range includes Wasel Prepaid Simcards, OTAR (Over the AirRecharge) Pre-paid recharge cards.

The division’s tireless team effort and the infrastructure including a state ofart activation centre with a toll free number dedicated to ensure immediate

activation and instant complaint handling (800 FATIMA or 800 328462),helps to deliver the highest of the standards in the industry.

Empowering connectivity




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Imports & Exports The division by the name of Althaf exports located in Kerala, India has beensuccessfully running with activities, namely logistics, export and import ofcommodities like food, non-food items, textile and garments.

Diminishing boundaries




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MarineFathima has recently dived into this sector of business. Marine business hasalways been the staple business of the Gulf.

Having recently forayed into this market we hope to include the educatedmanpower and latest technology for the trading for sea food like fish, prawnsand lobsters.

Aqua-venture!




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ManufacturingBakery

Palm Spring Pure Water

Fairway Flour Mills

Perfumes

Apparels

26Fathima Group of Companies



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BakeryOur foray into bakery products, Al Ghazal Bakery is one of our most successfulmanufacturing initiatives. With a highly automated and state-of-the-artplant we assure that our quality is consistent and we continue to be at parexcellence. We offer a delectable selection of breads, pies, pastries, cakes,biscuits and now croissants.

With an output capacity of 5 tons of flour on a d aily basis we aim to beleaders in this division.

Al Ghazal Bakery is synonymous for the goodness and freshness of bakeryproducts.

Lingering freshness!




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Palm Spring Pure WaterOpportunity strike cords again! This happened with us at Fathima group whenwe set off to provide pure drinking water in a dry region like Middle-Eastespecially when there is a scarce natural drinking resource.

Equipped with state-of-the-art technology in distillation and purification,Palm Spring water offers pure and natural taste drinking water enriched withminerals and fluorides.

With an ISO 22000 certification and HACCP quality assurance, Palm Springreiterates their commitment to provide quality water in eco-friendly methodsthereby, ensuring a healthier way to recharge one’s mind and body. Key focusremains on best hygiene practices and flawless distribution methods throughthe Royal County Channel.

A host of services like emergency call-out service, prepaid coupon system,convenient credit card payment facility, catering to about 9000 residencesand a 24/7 customer support facilities on 800PALMS make Palm Spring Pure Water truly one of a kind.

Website: www.palmspringuae.com

Pure Nature; Pure Water




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Fairway Flour MillsStarted in a modest level two decades ago, Fairway Flour Mills today is aleading name in its industry to over a range of products catering to meet thegrowing demands from all over the region and beyond.

Putting hard work and determination in its right proportion, the venture hasgrown in stature as well as its credibility features with its Milling plant.

Fairway Flour Mills has always been focusing on the grade of quality andkeeping its promise of first class quality; it produces and distributes an arrayof our products to utmost customer satisfaction.

Website: www.mrcookuae.com

Bringing the taste of supreme quality




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PerfumesFathima has wafted into the extremely sensitive cosmetics and perfumesmarket.

Despite its high-profile personality and unique fragrances, the perfumes arereasonably priced so as to app eal to the diverse shopper segments.

Products are available across the Middle East at all leading shopping centersincluding Fathima outlets.

Redefining lifestyle




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Apparels With our strong presence in India as well we have successfully established fourfull fledged factories for manufacturing apparels for men, ladies and children.

Walk out in your best attire!




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SAAS TowerHotel “ SAAS Tower”, the 1st Hotel to be rated Gold*Plus Star rating inKerala , which is called God’s own country. The hotel is strategically locatedin the heart of the city and just a stone’s throw away from the main boat

jetty, a sightseeing locality and at a distance of about 30 kms from CochinInternational Airport.

Being at a prime location in the commercial city of Cochin, the hotel forms aperfect base to business and leisure travelers.

Savour the lip smacking delicacies at the superb multi - cuisine restaurant atthe SAAS Tower! Try out the traditional Kerala cuisine prepared by the chefskeeping in mind taste And hygiene. Chefs at the special kitchen of SAAS TowerHotel serve you mouth watering Dishes to make your stay an enjoyable one.

The conference halls at SAAS Towers with Wi-Fi connectivity are perfectvenues for Conferences & business events as well as function as venues forwedding receptions and Family get-together.

Website: www.saastower.com

Luxurious interiors that match your great desires




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Fast Food & RestaurantsFathima’s fast food & restaurant segment continues to grow in the fast lane

in terms of consumer satisfaction and strong customer loyalty.

A completely renovated and upgraded menu selection places our outlets asupscale quick service restaurants which offer more service and higher qualityfood. Equally good is the ambience of our restaurants which invigorateswarmth and induces an enchanting experience.

Our quality of food and unparalleled strive to achieve freshness and innovationresults in a unique dining experience. Among the numerous restaurants andcafes managed by the Fathima Group, the most remarkable is the Al AsalahHeritage Restaurant at the Abu Dhabi Marina.

More than a delicious treat!40Fathima Group of Companies



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Built to last & kempt to perfection

Fairway Middle EastConstructions & Facility

ManagementFathima takes care of construction and Facility Management. We ensure thatevery service contractors are present at the right time in the right place.Managing multiple and diversified facilities in multiple locations keeping highquality and controlled costs is the core competency at Fathima.

The company also undertakes setting up of remote camps and related facilitiesfor varied clientele. Based on customer specification, the land is set and thestructure is erected to be developed into fully furnished turnkey projects. Inthe process the full spectrum of activities right from the design & build ofcamp structures to total facility management including all operational andmanagement support for the clients are taken care of.




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Gray DolphinCheering ripples on the blue seas…Friendly rays of the setting sun…Warm kissof a gentle breeze…Eclactic aroma wafting around…enjoy every moment.

There is so much to see, and so much to share. Gray dolphin is here to makeyour day.

Get onboard Gray Dolphin for an exciting 100 pax cruise along the Abu Dhabicorniche. Have fun, food and memories all along the serene waterway. We offeryou a suite of cruise and catering options to suit your liking and budget.

Website: www.graydolphin.com

Cruise to cherish



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