FatCat Designs Pte Ltd (Co Reg No: 200714079N)

#02-74 Block 43Jalan Merah SagaSingapore 278115Office: +65 6474 4202studio@dianafrancis.com

www.dianafrancis.com www.dianafrancisdesigns.com

FATCAT DESIGNS PTE LTD

FatCat Designs Pte Ltd (Co Reg No: 200714079N)#02-74 Block 43Jalan Merah SagaSingapore 278115Office: +65 6474 4202studio@dianafrancis.comwww.dianafrancis.com www.dianafrancisdesigns.com

Diana Francis Designs operates under FatCat Designs Pte Ltd, a privately held company in Singapore since 2007. Diana Francis is the sole director, and her scope of service includes the following:

• Branding and Corporate Identity• Graphic Design (packaging, POS)• Bespoke merchandise development. Creative design and procurement (if required)• Illustration• Fine Art

Diana Francis Designs focuses on developing bespoke merchandise for her clients, for either redemption products or for retail. Giving her clients the opportunity to generate revenue whilst at the same time supporting and building their brands.

Understanding the clients brand values and marketing objectives, Diana Francis Designs also researches her clients target audience, to bespoke the selection of proudcts in addition to the creative design development

Diana Francis - Managing Director / Creative Director - FatCat Designs Pte LtdA Graphic Designer and Fine Artist by profession, Diana carries over 24 years of advertising and marketing experience throughout Asia. Diana initially worked in advertising as Regional Creative Manager for McCann-Erickson (ASEAN), handling global brands such as Coca-Cola, Levis Strauss & Cathay Pacific, before starting her own company in 2001 in Singapore, which focused on combining marketing and branding, product development, and illustration.

Diana Francis’s fine art focuses on Asian heritage in the medium of oils. She is supported by the NHB of Singapore for her art contribution, through the Hip2 program.

Awards and Accolades: Olympics 2008: Olympic Medal winner in Beijing 2008 in fine art, representing UK.Noegna Global Art Platform 2010: Gold award for best Impressionism in landscape painting. Awarded the National Heritage Incentive Program by National Heritage Board, Singapore

Diana Francis - Chief Creative OfficerElephant Parade Hong Kong 2014

FatCat Designs Pte Ltd (Co Reg No: 200714079N)#02-74 Block 43Jalan Merah SagaSingapore 278115Office: +65 6474 4202studio@dianafrancis.comwww.dianafrancis.com www.dianafrancisdesigns.com

Diana Francis Designs client List (in Singapore) includes:NHB – Map Series Retail-able merchandise (retailing on Singapore Airlines from Dec 2013)CK TANGS Department stores (Orchard & VivoCity) (2012/2013)Elephant Parade Ltd – Singapore parade, elephant design and global Creative Direction (2011/2012)ASM (Art Science Museum) - (2012)VivoCity – Retail Merchandise (2014)Animal Merchandise - 2014WRSCF (Singapore Zoos) - (2014 - 2015)MBS (Marina Bay Sands) (2014 - 2015)

Client List (globally) includes:Harrods - UK - (2015)Venetian Hotel & Casino - Macau (2014 - 2015)Galaxy Hotel & Casino - Macau (2014 - 2015)Emirate Airlines - Dubai (UAE) (2014 - 2015)DOHA (UAE) – Qatar Holdings National Museums (merchandise) (2014 - 2015)Belfast Titanic Museum - Belfast (UK) (2013 - 2014)Elephant Parade Hong Kong - Hong Kong (SAR) (2013 - 2014)

Manufacterers / ProcurementDiana Francis will happily work with her clients procurement choice if preferred, however her preferred manafucatures in textiles and ceramics are Ulster Weavers.

Ulster Weavers clients include the following:Harrods - UKV&A Museum - UKFortnum & Mason - UKTeam GB - Olympics 2012 UK

Based in Ulster, UK, the company holds the royal warrant. As such can assure the highest quality in product and finishing for best quality. The royal warrant is a mark of excellence and is highly regarded both within the UK and abroad. As evidence to our commitment to quality, Ulster Weavers has held the royal warrant as suppliers of kitchen textiles to Queen Elizabeth II since 1995.

Ulster Weavers can also offer global licensing to selected clients.

SAMPLES OF WORK - NHB (National Heritage Board Singapore)

NHB (National Heritage Board Singapore)Development of a map, illustrated to communicate the different musuems in SingaporeObjective to reach overseas tourists. Retailed Krisflyer - Singapore Airlines inflight

MUSEUM LABEL

MUSEUM LABEL

NHB (National Heritage Board Singapore)Homeware items EG:• Aprons• Messenger Bags• Teatowels

CK TANGS - 80th Anniversary premium giveawaysHomeware items EG:• Coasters• Cabin sized suitcase• Mug-In-Tin

Objective: To communicate the story and heritage of CK Tangs since 1932, to present day

SAMPLES OF WORK - CK TANGS 80th Anniversary

SAMPLES OF WORK - ASM (Art Science Museum) Titanic Artifacts exhibition

ASM - Titanic Artifacts exhibitionHomeware items EG:• Tea-Towel• Reversible Bag• Sipper Flasks• Packable Bags

Objective: To create a ‘souvenir’ product thatboth included the Titanic exhibition and also the experience of Singapore’s ASM

SAMPLES OF WORK - Fullerton Hotels

Fullerton Hotel - Historic storyHomeware items EG:• Tea-Towels• Coasters• Mugs/ceramics• Bags

Objective: To create a ‘souvenir’ product of the Fullerton Hotel, that also shares Singapore heritage.

SAMPLES OF WORK - Elephant Parade Singapore 2011

Elephant Parade Singapore - We Love MoshaSourvenir items EG:• Elephant replicas• Tee-Shirts• Shoulder bags• Shaped elephant - packable bag

Objective: To communicate Mosha being the ‘mascot’ and heart behind every Elephant Parade globally

SAMPLES OF WORK - Elephant Parade Singapore 2011

Elephant Parade Singapore - One Degree NorthSourvenir items EG:• Elephant replicas• Tee-Shirts• Shoulder bags

Objective: To communicate Elephant Parade’s exhibition within Singapore

SAMPLES OF WORK - Elephant Parade - Raffles Landing Singapore

Elephant Parade - Raffles Landing SingaporeSourvenir items EG:• Elephant replicas• Shoulder bags (reversible)• Tea-Towels• Replicas

Objective: To communicate the heritage in Singapore’s past and that of Elephant Parade’s presense.

SAMPLES OF WORK - Elephant Parade Hong Kong - Pacific Place

Elephant Parade Hong Kong - ‘Tree Of Life’ elephantRedemption item:• Tea-pot and Tea-cup/saucer set

Objective: During the Elephant Parade in Hong Kong inside Swire Properties, to encourage sales within Pacific Place to redeem premium, commerative tea-pot set

SAMPLES OF WORK - Elephant Parade Hong Kong - ‘Pearl Of The Orient’

Elephant Parade Hong Kong - ‘Pearl Of The Orient’Iconic elephant for Elephant Parade Hong Kong• Replica sales

Objective: During the Elephant Parade in Hong Kong, to communicate to public how ‘Hong Kong’ is specifically the ‘hosting’ city and to encourage Hong Kong people to connect through their map, with elephant conservation

SAMPLES OF WORK - CK TANGS - TANGS ‘HOME’ 2014

CK TANGS - ‘Home’ collectionCapturing the new year and new spring• Tea set• Coasters• Cake stand

Objective: Support the TANGS brand as contemporary, fun, fashionable yet still retaining the heritage of it’s Chinese heritage in Singapore.

Elephant Parade Hong Kong - ‘Pearl Of The Orient’Iconic elephant for Elephant Parade Hong Kong• Replica sales

Objective: During the Elephant Parade in Hong Kong, to communicate to public how ‘Hong Kong’ is specifically the ‘hosting’ city and to encourage Hong Kong people to connect through their map, with elephant conservation

SAMPLES OF WORK - Galaxy Casino - Macau

Galaxy - Retail collectionChinese zodiac inspiration, which supports the brand ID of Galaxy Macau

• Mugs-In-Tins• Bags• Travel items (eg: passport holder, luggage labels)

Objective: To create a sense of ‘luck’ in the designs to encourage sales from the guests in Galaxy, who are the predominantly for the gambling.

SAMPLES OF WORK - Vivocity - Singapore

Vivocity - Singapore Redemption collectionWitty interpretation of Vivocity architecture and brand.. ‘A Surprise Around Every Corner’

• Sipper flasks• UV protective umbrellas• Reversible bags

Objective: To support the Vivocity brand values, whilst encourage the malls overall revenue for consumers by creating a range of collectible redemption products

SAMPLES OF WORK - LS Retail - Singapore

LS Retail - Singapore Collectible sourvenir collectables Airport destination collectible merchandise

• Sipper flasks• UV protective umbrellas• Reversible bags• Teddy-In-A-Bag

Objective: To encourage travellors to look out for LS Retail stores within airport’s duty free, to purchase collectible merchandise which reflects each respective city which LS Retail are located within

SAMPLES OF WORK - Venetian Casino - Macau

Venetian Casino - MacauSourvenir items EG:• Mugs-In-Tins• Gusset Bags• Travel items

Objective: To communicate the scale and integrated map of Venetian Casino in Macau through a unique illustration, whilst also creating a souvenir range for Macau as a visitor to the country

SAMPLES OF WORK - Wildlife Reserves Singapore Conservation Fund

WRSCF - SingaporeSourvenir items EG:• Mugs-In-Tins• Gusset Bags• Travel items

Objective: To educate Singapore public as to the more unheard of endangared local species. By creating characters for such animals as the Pangolin, a range of products can be developed to raise awareness and funds for local conservation

SAMPLES OF WORK - Grand Park Hotel Singapore

AN EAR L Y S T R O L L D O W N S C O T S S & ORCHARD• S I N G A P R O E •

Grand Park Hotel - SingaporeSourvenir items EG:• Mugs-In-Tins• Coasters• Xmas seasonal adaptation• Fine Art oil painting commission

Objective: Grand Park Hotel Singapore, requested a commission to reflect the herit-age as to where their hotel was located. In addition, bespoke merchandise for the hotel, reflecting their painting was created for retail opportunities for their guests

FatCat Designs Pte Ltd and CSR

FatCat Designs Pte Ltd supports projects in animal conservation, as feels this is an area in retail where there is opportunity to help build awareness t the public and build funds for NGOs for animal charities and sanctuaries which otherwise remain unknown.

Elephant Parade SingaporeIn 2011, FatCat Designs Pte Ltd, worked closely with Elephant Parade Ltd in Creative Direction when Elephant Parade came to Asia for the first time.

Developing merchandise from Elephant Parade key elephants ‘We Love Mosha’ and Singapore’s ‘One Degree North’, FatCat Designs Pte Ltd, worked closely with Elephant Parade, to push awareness for TAEF (The Asian Elephant Foundation) the charity supported by Elephant Parade. Diana worked with Elephant Parade globally to produce their first range of ‘non-replica’ merchandise, retailed in TANGS (ongoing).

Elephant Parade Hong KongFatCat Designs Pte Ltd initiated Elephant Parade for Hong Kong for their second Asian Parade in 2014. Diana Francis worked as the Chief Creative Officer for Hong Kong parade in 2014. Working on the organization, art management, sponsorship and branding with Swire Properties (presenting partner for Hong Kong), along with merchandise development for Elephant Parade Hong Kong.

Animal Merchandise Pte LtdIn 2012 ongoing, FatCat Designs Pte Ltd, supported the launch of Animal Merchandise Pte Ltd, a retail company whose objective is also to raise awareness and funds for local animal charities within Singapore. From developing the corporate ID for the brand, brand positioning through to product development of homeware and giftware retail-able merchandise. From October 2013, Animal Merchandise will be available at TANGS (Orchard Rd) and from November 2013, at TANGS VivoCity.

Wildlife Reservese Singapore Conservation FundTo develop WRSCF branded merchandize as an innovative conservation communication tool for the WRSCF fund activities. The objective aim for this ongoing project is to create products that can tell the story about the less well known animals supported by WRSCF (such as the Pangolin and Fresh Water Crab) as well as the conservation achievements in general from WRSCF.

FatCat Designs Pte Ltd (Co Reg No: 200714079N)

#02-74 Block 43Jalan Merah SagaSingapore 278115Office: +65 6474 4202studio@dianafrancis.com

www.dianafrancis.com www.dianafrancisdesigns.com

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