Fat Cat Gaming Proposition - Casinos
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Transcript of Fat Cat Gaming Proposition - Casinos
Revolutionary, skill-based, lottery-like games based on
the stock price gains of the world’s biggest brands
• A credible and legal alternative to fantasy sports -- with a potentially much bigger audience including the key “Millennials” demographic
• Hugely successful pilot in India and first license signed in Latin America
As easy as lottery
Download the free Fat Cat app and pick six brands -- household names you know and trust -- instead of six numbers
As thrilling as fantasy sports
Use your judgement, see which brands are trending, which are in the news or simply choose the ones you like best
Sit back and watch their performance, and your score
Earn points according to the brand’s rank, based on the gain in its stock price
Top the scoreboard at the end of the game to win cash -- match the top six to hit the jackpot!
Millennials now the largest and most diverse generation in the U.S., shaped by technology and convenience, especially mobile
• Social gaming attracts the “wrong” audience -- social gamers share,
brag, ‘like’, chat and play for points; and despite the jackpots, lottery is not: (1) challenging, (2) convenient, or (3) exciting
• What about games that appeal to people you can introduce to your other attractions and who will spend money at your casinos?
Value Proposition
1. Increase revenue Earn additional revenue from your existing customers and re-activate stale accounts
2. Differentiate Offer something different -- targeting the huge mobile market
3. Unique Not another social slot, bingo, casino or sports game or rehash of an old and tired format
4. Cross-sell in new markets Low cost entry to new markets without the need for a license -- build player base, cross-sell your other games
5. Appeal Broad demographic -- anyone with an affinity to brands
“When I play a game, I want it to be entertaining. I want it to be convenient and easy to play. I want to use my judgement. I don’t want to have to study complicated rules. Most of all, I want to win cash, not another credit, badge or achievement”.
• Flagship game patent pending with USPTO • Innovative loyalty program and unique viral model with
built-in access to social networks
• Daily games, peer-to-peer games, winner-takes-all games, create your own games (in development)
• Not a trading or investing game • Not a social game for people who
share, ‘like’, ‘tweet’, brag, chat or play for points
• Just a simple, easy-to-play, fun game for people who like to “wager”
Target Customers
Fantasy sports players and sports bettors
Stock market enthusiasts
• Anyone who likes to wager/punt • Anyone with an affinity to brands • Millennials -- active mobile users
Marketing Advertising User acquisition Retention Customer support
What we can offer
Supply of IP and technology 2nd line S&M Hosting & bandwidth New game development Hardware and software Payments (optional)
What we are looking for
Snapshot Summary ► Online, skill-based, mobile gaming is red hot and legal in most countries
including 40+ American states
► Easy-to-play games with mass market appeal based on successful formats
► Highly scalable model hosted in the Amazon Cloud
► Innovative loyalty program and viral model ensuring low cost per acquisition
► Immediate and recurring revenue streams plus cross-selling opportunities
► Pioneering -- differentiate from other casino operators