FastCeviche Final Presentation Patricia Silva Javier Verme November 2006 BAEN 580B.
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Transcript of FastCeviche Final Presentation Patricia Silva Javier Verme November 2006 BAEN 580B.
![Page 1: FastCeviche Final Presentation Patricia Silva Javier Verme November 2006 BAEN 580B.](https://reader036.fdocuments.in/reader036/viewer/2022062417/5518a590550346b31f8b4a3b/html5/thumbnails/1.jpg)
FastCeviche
Final Presentation
Patricia SilvaJavier Verme
November 2006BAEN 580B
![Page 2: FastCeviche Final Presentation Patricia Silva Javier Verme November 2006 BAEN 580B.](https://reader036.fdocuments.in/reader036/viewer/2022062417/5518a590550346b31f8b4a3b/html5/thumbnails/2.jpg)
The Project Restaurant Chain Peru Specialized in Ceviche Fast Food concept
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Ceviche 1 of the 3 favourite dishes “In the same way Americans eat
hamburgers, Peruvians eat Ceviche” (Acurio, 2006)
Characteristics Cold fish salad Effect of key lime on fish
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The Problem Top priorities of potential customer
Cleanliness & Freshness
Price (S/.)25191510
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The Problem Available options
Price (S/.)
Cleanliness & Freshness
251910
OpportunityA
B
15C
D
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The Problem Why?
Business Model of traditional cevicherias
Food Suppliers Kitchen Restaurant Customers
Food Suppliers Kitchen Restaurant Customers
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The Solution FastCeviche’s Business model
Opportunity
Food Suppliers Kitchen Restaurant
Restaurant
Restaurant
Customers
Customers
Customers
DeliveryFood Suppliers Kitchen Restaurant Customers
Food Suppliers Kitchen Restaurant Customers
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ServingArea
Small Kitchen
Customer Area
The Restaurant
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Cold / Raw area
Warm / cooked area
Working table
Pans
The KitchenCentralized KitchenSmall Kitchen
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The Market
District Restaurants Cevicherias Fast Food
La Molina 35 8 4
Surco 83 14 12
San Isidro 101 10 10
Miraflores 156 18 12
TOTAL 375 50 38
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The Market Demand estimated by experts 40-250 Capacity
15 seats / ½ hr x 5 hrs = 150 / day
TARGET PER RESTAURANT
50 customers / day achieved in the 6th month
Rapid expansion
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Financials - Income
Before Start 1st Semester 2nd Semester Year 1 Year 2Net Sales 33,413$ 151,427$ 184,840$ 341,244$ Gross Margin 17,457$ 79,113$ 96,570$ 178,284$ Operating Margin 2,581-$ 16,605-$ 24,705$ 8,101$ 69,468$ Net Income 2,581-$ 16,605-$ 22,969$ 6,364$ 48,627$
Income Statement Forecast US$Fast Ceviche
Concept Year 2 %Net Sales 341,244$ 100.0%Gross Margin 178,284$ 52.2%Operating Margin 69,468$ 20.4%Net Income 48,627$ 14.3%
Total Investment 75,857$
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Sensitivity Analysis
% Net Profits-25% 55,833$ -20% 54,392$ -15% 52,951$ -10% 51,510$ -5% 50,068$ 0% 48,627$ 5% 47,186$
10% 45,745$ 15% 44,304$ 20% 42,863$ 25% 41,422$
170% 1,696-$
Labour37.8% of the Fixed Cost
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Sensitivity Analysis
% Net Profits-50% 59,964$ -40% 57,697$ -30% 55,429$ -20% 53,162$ -10% 50,895$
0% 48,627$ 10% 46,360$ 20% 44,093$ 30% 41,825$ 40% 39,558$ 50% 37,291$
200% 1,791-$
Rent32.7% of the fixed cost
% Net Profits-25% 55,833$ -20% 54,392$ -15% 52,951$ -10% 51,510$ -5% 50,068$ 0% 48,627$ 5% 47,186$
10% 45,745$ 15% 44,304$ 20% 42,863$ 25% 41,422$
170% 1,696-$
Labour37.8% of the Fixed Cost
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Sensitivity Analysis
% Net Profits-50% 59,964$ -40% 57,697$ -30% 55,429$ -20% 53,162$ -10% 50,895$
0% 48,627$ 10% 46,360$ 20% 44,093$ 30% 41,825$ 40% 39,558$ 50% 37,291$
200% 1,791-$
Rent32.7% of the fixed cost
% Net Profits -25% 66,540$ -20% 62,957$ -15% 59,375$ -10% 55,792$ -5% 52,210$ 0% 48,627$ 5% 45,045$
10% 41,462$ 15% 37,880$ 20% 34,297$ 25% 30,715$ 70% 2,182-$
Fish Cost75% of the Variable Cost
% Net Profits-25% 55,833$ -20% 54,392$ -15% 52,951$ -10% 51,510$ -5% 50,068$ 0% 48,627$ 5% 47,186$
10% 45,745$ 15% 44,304$ 20% 42,863$ 25% 41,422$
170% 1,696-$
Labour37.8% of the Fixed Cost
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Sensitivity Analysis
% # Profits-40% 30 1,846-$ -30% 35 11,188$ -20% 40 23,668$ -10% 45 36,147$
0% 50 48,627$ 10% 55 61,107$ 20% 60 73,587$ 30% 65 86,067$ 40% 70 98,547$ 50% 75 111,027$ 60% 80 123,506$
200% 150 298,225$
Number of CustomersGoal: 50 Customers per Day
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% # Profits-40% 30 1,846-$ -30% 35 11,188$ -20% 40 23,668$ -10% 45 36,147$
0% 50 48,627$ 10% 55 61,107$ 20% 60 73,587$ 30% 65 86,067$ 40% 70 98,547$ 50% 75 111,027$ 60% 80 123,506$
200% 150 298,225$
Number of CustomersGoal: 50 Customers per Day
% Net Profits -25% 15,843-$ -20% 853$ -15% 12,797$ -10% 24,740$ -5% 36,684$ 0% 48,627$ 5% 60,571$
10% 72,514$ 15% 84,458$ 20% 96,401$ 25% 108,345$ 30% 120,288$
Price ChangeAverage Price S/. 15.2
Sensitivity Analysis
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Cash Flow Analysis
4,491 3,116
37,02430,001
-20,367
-72,740
-100,000
-80,000
-60,000
-40,000
-20,000
0
20,000
40,000
60,000
0 1 2 3 4 5 6 7 8 9 10 11 12
Month
US $
Real cash flow Zero Investment
Investment in3 New Restaurants
Total InvestmentUS$ 75,587
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Conclusions New business model achieving
economies of scale Good price-cleanliness relationship Recover investment: 2.5 years Potential for expansion
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Q & A
If you visit Peru, try ceviche at FastCeviche…