Fast Track Your Data Warehouse - IBM - United States · PDF fileFast Track Your Data Warehouse...

© Copyright IBM Corporation 2007. All Rights Reserved.

Innovation made easy.

Fast Track Your Data Warehouse

Gary O’ConnellIOD Comes To YouSydney, May 13, 2008

2 © Copyright IBM Corporation 2007. All Rights Reserved.

Innovation made easy.Fast Track Your Data Warehouse

IBM provides a complete framework to accelerate your Data Warehouse initiatives

Deliver dramatically better information that enables innovation and responsiveness

Save months of effort and hundreds of thousands of dollars

Set the foundation for business optimization

Presenter

Presentation Notes

Together, we can “fast track” the design, implementation, and deployment of your enterprise data warehouse



Business Benefits

•

Rolled out to select dealers across the US.

•

Provides better access to up-to-the-minute information to dealers, reducing unnecessary reorders.

•

Leverages the capabilities of data integration for closed-loop operational decision making.

•

Catalyst for the creation of an Integration Center of Excellence (CoE).

Fast Track Your Data Warehouse for Innovation

•

Dealers were unable to enhance customer purchase experience by supplying delivery information at time of purchase

•

Needed to provide dealers with more accurate inventory information

•

Required the integration of external market and parts information with internal order forecasts and shipments in their SCM system.

Challenge

APPROVED FOR EXTERNAL USE

Presenter

Presentation Notes



Five Keys To Fast Track Your Data Warehouse

1. Streamline requirements gathering & design

2. Align business users and IT

3. Avoid costly downstream errors and maximize data quality early in your process

4. Maximize productivity and scalability

5. Design flexible information services



IBM Offers Fast Track Capabilities At Every StepDecrease project time, reduce project risk, promote information reuse

Implementation of Data Integration and Business Intelligence infrastructure

Create enterprise

data warehouse and data mart

designs. Profile source systems

Deploy enterprise data warehouse and

load with trusted data

Deploy reporting data marts and

load with trusted data

Use reporting solution and

business glossary to understand and measure

KPIs

Define business requirements

and glossary of terms

New Business RequirementsNew Business Requirements

Requirements Definition and Assessment of Data Inventory



Typical Data Warehouse Design Process

Costly and slow to developStakeholder approvalIndustry knowledgeFrequent scope changes Minimal of 12-18 months

In-house modeling skills

Inflexible to new requirementsScope doubles every 1½ yearsRepeatable methodology Knowledge retention Data definition consistencyFragmentation and redundancy

Not enabled for dynamic applicationsSynchronization with Master DataInformation Services for applicationsAppropriate real-time capabilities



Streamline Requirements and Design Process Industry Data Models –Top Down Approach



Understand information from a corporate perspective

Share common data definitions

Know that key metrics relate across view points

Meet Compliance reporting

Drive business optimization

Blend data from M&A

Consolidate data marts

Model Management

Model Lifecycle and Governance Methodology

Why Enterprise Models



Business Terminology Data Model −Enterprise-wide vocabulary of business concepts−Provides an organization's view of itself and its industry

Enterprise Data Warehouse (EDW) Model−Data model defines how multiple sources of data should

be consolidated into a single logical structure−Enables real-time business analytics

Business Solution Templates (BST)−Collections of related Key Performance Indicators −Used to create OLAP cubes and/or Data Marts for

Dashboard, Scorecard, Applications or ad-hoc reporting

Industry Data Models: Key Components


Innovation made easy.•Customer Interaction Analysis•Customer Investment Profile•Individual Customer Profile•Wallet Share Analysis

Relationship Relationship MarketingMarketing

•Outstandings Analysis •Portfolio Credit Exposure•Security Analysis•Liquidity Risk•Collections Analysis•Insurance Risk Profile

RiskRisk

•Transaction Analysis•Activity Based Costing Analysis•Insurance Product Analysis•Investment Arrangement Analysis

ProfitabilityProfitability

Asset &Asset & LiabilityLiabilityManagementManagement

•Interest Rate Risk Analysis•Credit Risk Profile•Credit Risk Assessment•Credit Risk Mitigation Assessment•Asset Securitization Analysis •Operational Risk Assessment

•European Central Bank Reporting•Financial Capital Adequacy Analysis•Structure Of Regulatory Capital •Foreign Financial Account Analysis•Suspicious Activity Analysis•Transaction Activity Analysis•SOA Balance Sheet Analysis•SOA Cash Flow Analysis•

SOA Statement Of Change In Shareholders' Equity Analysis•

SOA Statement Of Income Analysis

ComplianceCompliance

•Balance Sheet Portfolio Basis Approach Analysis•Balance Sheet Classified Approach Analysis•

Balance Sheet Order Of Liquidity Approach Analysis•Balance Sheet Net Assets Approach Analysis•Cash Flow Direct Analysis•

Cash Flow Indirect Analysis

•Customer Complaints •Delinquency Analysis•Customer Loyalty•Market Analysis

•Campaign Analysis•Cross Sell Analysis•Customer Attrition •Customer Behavior•Lead Analysis

•Product Profitability•Product Analysis•Organization Unit Profitability•Performance Measurement•Business Procedure Performance

•Profitability Analysis•Channel Profitability•Customer Lifetime Value •Customer Profitability•Location Profitability

•Authority Profiling•Credit Risk Analysis•Debt Restructuring •Involved Party Exposure•Location Exposure•Non Performing Loan•Operational Risk Loss Analysis

•Interest Rate Sensitivity •Liquidity Analysis•Short Term Funding Management•Financial Management Accounting

•Net Interest Margin Variance•Structured Finance Analysis•Equity Position Exposure•Position Valuation Analysis

•Cash Flow Direct Financial Institution Analysis•Cash Flow Indirect Financial Institution Analysis•Income Statement By Function Analysis•Income Statement By Nature Analysis•Income Statement Financial Institution Approach Analysis•Statement Of Changes In Equity Analysis

•Capital Allocation Analysis•Capital Procurement•Credit Loss Provision•Funds Maturity Analysis•Income Analysis

Banking DW Business Solution Templates



Business Solution Templates

•

Transaction Analysis•

Activity Based Costing Analysis

•

Insurance Product Analysis•

Investment Arrangement Analysis

•

Profitability Analysis•

Channel Profitability

•

Customer Lifetime Value

•

Customer Profitability•

Location Profitability

•

Product Profitability•

Product Analysis

•

Organization Unit Profitability•

Performance Measurement

•

Business Procedure Performance



Streamline Requirements and Design Process IBM Industry Models Advantage

Ensure the right results with top down approach that starts with business objectives

Speed communication by stating requirements in business terms

Deliver immediate ROI with modular implementation

Utilize as roadmap for new data sources and applications



Align the efforts of IT with the goals of the business

Enable authoring & sharing of business metadata

Provide business context

Establish responsibility for business terms

Subject Matter Experts

Business Users

Business View

Align Business Users and IT to Objectives IBM Information Server Business Glossary



Information

Server

InfoSphere Warehouse

Business Terms

A Common Set of Terms for IT and the Business IBM Information Server Business Glossary

Business Analyst

Data Steward

Developer

Architect

Business Terms

Business Glossary



Melbourne Health Screenshot: Molecular Medicine Informatics Model (MMIM)

•

MMIM provides clinical researchers access to data from disparate existing databases across multiple disease types at multiple institutions, co-located in a virtual repository.

•

Business Glossary describes the contents of each database currently integrated in MMIM

•

Supported data elements are searchable by terms which are then linked to its occurrence across all databases



Popup desktop search & lookup

Works with any desktop app

Increases the reach of glossary

Enables tighter collaboration

Empower Business Users with Context & MeaningInformation Server Business Glossary Anywhere

AvailableNow!



Business Glossary Anywhere with Cognos

1. Highlight term Active and click to look up in Business Glossary

3. Select term to view full details.

2. Candidate terms returned.



Cognos

Business Glossary Anywhere

Info

rmat

ion

Ser

ver

Business Glossary

Business Terms

Align Information with Business Objectives Common Glossary for Business and IT

SAP ECC

MS Word

BOJ Designer







Align Information with Business Objectives Common Glossary for Business and IT

Access to business glossary from any application, at any time

Bring data steward role into focus

Provide visibility into strategic asset

Boost productivity with shared metadata



Business

Glossary

Analyze existing source systems

−

Data-centric analysis for content, quality, and structure

−

Secure, detailed profiling of fields, and relationship analysis across fields and across sources

Enable ongoing measurement and baseline reporting of information quality

Create metadata that describes where information is managed across systems

Other

Product Modules

Data Analysts


Physical View

Avoid Costly Downstream Errors and Rework Information Server - Information Analyzer



Automate specialized data quality processing−

Ensures clean, standardized, de- duplicated information

−

Enables a single version of the truth

−

Supports global postal verification

Utilize visual tools for designing quality rules and matching logic

Allow quality logic to be deployed seamlessly within ETL, or as shared services


Visual Match Rule Design

Data Analysts

Maximize Data Quality Information Server - QualityStage



Confidently Use Trusted Information

Information

Server

Business Glossary

Information Analyzer

Metadata

Business Terms

Data Lineage

QualityStage DataStage

Business Rules

Accurate

Complete

In Context

Insightful


Innovation made easy.Fast Track Your Data Warehouse For Effectiveness

Business Benefits

•

Integration development costs are 3-6%

of total project budget (industry avg. 10-

40%)

•

Business starting to think in real-time –

data is now provided when and how they want it

•

Quicker response to customer demands through faster application development

•

Leveraging high quality data to exploit future technology and business trends like RFID

•

Marketing and supply chain initiatives throughout the organization to improve customer service and operations

•

Multiple disparate legacy application sources

-

incompatible and inconsistent business data

-

latency issues regarding data delivery

•

Decision making based on compromised data

Challenge



Avoid Costly Errors and Rework Monitor data sources and implement data quality early in process

Understand data source content and structure

Monitor source systems for changes, avoid data degradation

Match and standardize data in-line for real- time feeds

Report on data quality metrics



Utilize the Best Approach for Transformation Information Server - DataStage

Provide codeless visual design of data flows−

Optimized reuse of integration objects

−

Supports batch & real-time operations

−

Produces reusable components that can be shared across projects

Connect to the broadest range of sources

Leverage shared nothing architecture for parallel processing −

Linear scalability

−

Ultimate flexibility

Hundreds of Built-inTransformation Functions

ArchitectsDevelopers



Introducing Information Server FastTrack

Enables metadata-driven business & IT collaboration

Facilitates mapping of sources to targets

Leverages source analysis, Target models, & metadata

Auto-generation of data flow logic & reports

Captures target to source mapping decisions

Flexible reporting

Auto-generates DataStage jobs

Specification




Utilize the Best Approach for Transformation Break through productivity to meet Service Level Agreements

Info

rmat

ion

Ser

ver


Business Glossary

Information AnalyzerData Mart Structures

Business Terms

Target Structures

Source Target

Mappings

QualityStage DataStage Fast Track


Innovation made easy.Break Through Productivity

Requirements Analysis

Source System Analysis

Data Cleansing

Transformation Logic Construction

Data Management Services

Application System Connectivity

50+% gain

60+% gain

40+% gain

30+% gain

50+% gain

1 Compared to hand coding –

gathered from IBM project studies

ApproximateProject Effort

20%

20%

20%

10%

10%

100%

20%

50+% gain



ETL−

Extract, Transform, and Load data

Federation−

Capture data of different types and sources like transient web data

Change Data Capture−

Acquire the changes from a production data source with minimal impact

Replication−

Synchronize two or more databases

Extend The Warehouse With Information Services Robust Capabilities for Right Time Information Delivery



Extend the Warehouse with Information Services Information Server – Information Services Director

Packages information integration logic as services

Insulates developers from underlying sources

Allows these services to be invoked as Enterprise Java Beans or Web services

Provides load balancing & fault tolerance for requests across multiple Information Servers

ArchitectsDevelopers

Rapid SOA Deployment



Extend the Warehouse With Information Services Dynamic Information

Info

rmat

ion

Ser

ver

Business Glossary



Operational BI

Dashboards

Analytic Applications


Information Services



Make the Data Warehouse Operational With MDM InfoSphere™ Master Data Management Server

Flexible Entry Options

Start small and grow to a full transaction hub

Rapid Implementation

SOA Ready

Includes a library of 800 pre-packaged business services

Performance & scalability

Highly scalable foundation supports the most extreme environments

Business LevelServices

UI Applications

Data Quality Management

Proactive Business Logic Components

KnowledgeMaster Data

ServicesMaster Data

Database

Operational Applications

Middleware & Business Processes

Data warehouses & Analytics

Data Stewards & MDM Users

IBM InfoSphere Master Data Management Server



Master Data Integration Is Critical Information Server and Models for Master Data Integration

Combines structured and unstructured information

Provides reliable data quality throughout MDM lifecycle

Delivers modular functionality to solve specific challenges

Decreases overall project risk and time to completion

Accessible through SOA and Metadata foundations ETL EAI EIIInformation Server

Federate

Synchronize

Monitor Data Quality

Transform & Enrich

Standardize & Match

Profile & Understand

Connect & Populate

Service Oriented Architecture

InfoSphere Master Data Management Server



A Unified Information Platform Rapid deployment, Significant ROI, and Better Information

Info

rmat

ion

Ser

ver


Business Glossary


Data Mart Structures

Business Terms

Target Structures

Source Target

Mappings


Source Target

Mappings

Master Data

Operational BI

Dashboards

Analytic Applications

Information Services

© 2006 IBM Corporation35 Template Documentation 5/21/2008

Bringing the Components Together Proven Best of Breed Technology Assets

Define and synchronize critical information for operations and business insight

Recognized leader in all aspects of Master Data Management

Complete operational master data management cross-domains

Full Product Information Management capabilitiesCreate new business value from

enterprise view of information

Predefined terms, definitions and business analysis

Integrated service, process and data models

Business solutions that can be deployed incrementally

Deliver trusted information as a service

Auditable data quality

Model-driven, metadata-assisted integration

Endless parallel scalability

Build a platform for insight

Look deeper into your data through multidimensional analysis

Anticipate future results with predictive analysis

Reach further by analyzing unstructured content

Faster time to value through pre-integrated components

© 2006 IBM Corporation36 Template Documentation 5/21/2008

An Industry Unique, Pre-Integrated Information Platform

Enables information as a strategic asset

Accelerates client value

Mitigates client risk

Completing The Vision One Integrated Information Platform

IBM Provides the Roadmap for Success!

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