Fast-track Strategy

Create Clarity with Your Distributed Team

mary@throughlinesolutions.com

www.througlinesolutions.com/webinar

rogero@nureva.com

www.nureva.com

Tuesday, March 31st, 2020

11:00 am EST

Fast-track Strategy

Create Clarity with your Distributed Team

2

✓

This is different

strategy

Fast-track Strategy

Create Clarity with your Distributed Team

Making deliberate choices

Digital collaboration

Support conversation

Lightweight and robust

Reduce noise

and complexity

This is a point to,

not a how to

3

3 Specific

Tools

ContextStrategy

Lean

Call to Leaders

4

Sense

Making

Context

Strategy

Lean

Call to Leaders

Business

Function

Team

Exec

VP

Manager

Answers … questions

cla

rity

Strategy

5

Strategy Context

Strategy

Lean

Call to Leaders

cla

rity

Working

on right

things?

Working

on real

things?

• Greater value:

the people you lead,

your peers

your bosses

Getting to the heart of

what needs to be

solved

• “strategic”

6

Lean as a strategy

• About deciding how to win

• Dynamically finding & solving the right problem

• Engaging everybody in continuous improvement

• Learning by doing

Context

Strategy

Lean

Call to Leaders

7

Call to Leaders Context

Strategy

Lean

Call to Leaders

Cy Wakeman

“The true role of a leader is to

manage the energy of their people”

8

En

erg

y How We

Can

Why We

Can’t

• Create space for people to speak up

• Use collaboration technology for joint

problem solving

McKinsey:

Lessons from China – March 24th

“Inclusion is the ultimate show of empathy”

2 suggestions:

Sense Making

9

Sense Making

now future

What matters?

10

Which projects will serve our customers

best?

Which planned investments should we delay?

Where can we save cash and capital?

What is most urgent now?

As our day to day work drops, which

projects should we go back to?

Which decisions do we

need to collaborate on?

Which decisions should we

escalate?

Where do we need to step up

our digital capability first?

Are we taking the right risk?

What is? What if?

Sense Making

Bring your team into the gap to bring out their best

Connect the dots to create context

The ‘why’ creates energy,

resilience and accountability

11

now future

What matters?

Where are we spending our time?

Diagnostic # 1T

ime

L

H

• Project

• Chunk of work

• Activity (not activity)

• Powerful lens

• Finite and precious

• Currency of lean

12

Where are we spending our time?

Diagnostic # 1T

ime

L

H

13

Start

(‘ish)

Use data

as a flashlight,

not a hammer

Where are we spending our time?

Diagnostic # 1

Beautiful starting point

Where should we be

spending our time?

14

• Start where you are

What is … What matters

Bring in greater energy and

thinking

Trigger deeper and more

meaningful discussions

Surface previously unseen

assumptions and trouble spots

Will yield a picture or pattern that

will help you tell your story better

• Enables you to surface issues,

questions, assumptions

• Will yield questions that enable you to

sharpen your strategy

Succession / Risk Management

Diagnostic # 2

Name 1

Name 2

Name 3

Name 4

Name 5

Name 6

Name 7

Name 8

Name 9

Name 10

Name 11

Name 12

Name 13

Name 14

15

Essential roles

1 2 3 4 5

• Emergency

• Longer-term

Org

aniz

ation,

Function, Team

Readiness /

suitability / risk

Create your legend:

✓✓✓✓

✓✓✓✓

Go fast. Don’t sweat it.

Diagnostic # 3Key Functions – What’s important now?

16

What marketing activities need to shift in order

to achieve our goals, despite disruption?

Marketing

exampleS

ub

Fu

ncti

on

s

Model pic

Key Functions

You could do this for

any function

Scrum@ScaleTM Heat Map

Diagnostic # 3

17

“Don’t change the goal – change the plan”

What marketing activities need to shift in order to

achieve our goals, despite disruption?

Content

marketing

Crisis communications

• customer messaging

• corporate reputation protection

Demand generation

Uncertainty H

Time

18

Commitments

Time

Talent

Energy

$

strategy

Clarity L