FAST MOVING CONSUMER GOODS

SHERIN P MATHEW MACFAST

INTRODUCTION

One of the fastest growing sector in early 1980’s till 1990’s.

The dream of every creative man, any investor, advertising agency, or B-school graduate to work in or for FMCG company.

After 1990’s, o FMCG started losing their sheen due to

introduction of other product typeso Total lack of imagination on the part of FMCG

companies. During 2010, Consumers willingness to upgrade to

better, value added products helped FMCG.

WHAT IS FMCG ?

FMCG industry, alternatively called as CPG (Consumer Packaged Goods).

Those consumables which are normally consumed by the consumers at a marketing, financing, purchasing,etc is called FMCG.

CHARACTERISTICS OF FMCGS

From the consumers' perspective: Frequent purchase Low involvement (little or no effort to

choose the item – products with strong brand loyalty are exceptions to this rule)

Low price From the marketers' angle:

High volumes Low contribution margins Extensive distribution networks High stock turnover

COMMON FMCG PRODUCT

Some common FMCG product categories food and dairy products,

Glassware Paper Products Pharmaceuticals Consumer Electronics Packaged Food products Plastic Goods Printing and Stationery Household Products Photography Drink etc.

FMCG company

SWOT ANALYSISOBJECTIVES HUL P & G ITC

STRENGTH Strong brand portfolio & large market share

large scale market segment& gross profit

Brand Management

WEAKNESS Low exports level & high advertising cost

losing their market share &Quality control

Unrelated diversification

OPPERTUNITIES Large domestic market & rising consumer level

Beauty product for men & online social network

Rural market

THREATS Tax and regulatory structure & mimic of brands

Unilever Increasing tax in cigarttes & health hazards

MAIN THREE FMCG

COMPANIES

1.HINDUSTAN UNILEVER LTD

It is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL.HUL was formed in 1933.Its products include foods, beverages, cleaning agents and personal care products.Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.In 2012, HUL was recognised as one of the world's most innovative companies by Forbes. With a ranking of number 6, it was the highest ranked FMCG company.

It was formed in 1970 by Henry Overton Wills and Yogesh Chander Deveshwar, (Chairman).Headquarters in Kolkata, West Bengal, India. In FMCG, ITC has a strong presence in  : Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular,Citric Twist, Mild & Ultra Mild), 555,Benson & Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake. Foods: (Kitchens of India;  Aashirvaad, Minto, Sunfeast, Candyman, Bingo, Yippee,  Sunfeast Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods). Apparel: (Wills Lifestyle and John Players brands) Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of products in perfumes, haircare and skincare) Stationery: (Classmate and PaperKraft brands) Safety Matches and Agarbattis: [Ship ; Mangaldeep; Aim brands]

NESTLÉ INDIAIt is a multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues.

 Nestlé was listed No. 1 in the Fortune Global 500 as the world's most profitable corporation.

Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks.

Nestlé's india’s first production facility was set up in 1961 at moga (punjab)

The  Nestlé india head office is located at Gurgaon along with other branch offices in Delhi,Mumbai,Chennai and kolkata.

It has 2,50,000 employees,500 factories and 8000 range of products across the globe.

CONCLUSION

More and more people these days have started involving themselves in this field as; it creates tremendous job opportunities for them. It is a steady, diverse and a highly profitable industry where a person can do a lot of work.

The jobs in this field range from sales and supply chain, investment, promotion, H.R development, and general management. It also allows you to trade directly with the various traders online.