Fast Facts

April 1, 2014

Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information with family and friends. For more news, visit www.toyotanewsroom.com.

TMS No. 1 Retail Manufacturer; Toyota No. 1 Retail Brand; Lexus Makes One of the Biggest

Gains in the Industry

Toyota Motor Sales (TMS) had its best March since 2008 with 215,348 units sold, an increase of

8.9 percent from last year on a daily selling rate basis (DSR), or 4.9 percent on a volume basis

(volume), making it the number one retail manufacturer for March. For the first quarter, TMS

reported 520,997 sales which were flat versus the same period a year ago.

Toyota Division Highlights

• Toyota posted March sales of 186, 755, up 6.5 percent (DSR), or 2.5 percent (volume) year­over-year.

• For the third straight month, Toyota was the number one retail brand.

• Camry was the volume leader with nearly 42,000 sales, up 11.5 percent (volume) from last year and continues to be the best-selling car in America

• Toyota trucks are up 10 percent (volume)

• RAV4 was the segment leader with 20,000 sales and posted its best-ever first quarter

• High lander sales were up 14.3 percent (volume) and also had its best-ever first quarter

Lexus Division Highlights

• Lexus posted 28,593 sales for the month, up 28 percent over last year on a DSR basis.

• For the first quarter, Lexus sales were up 16.2 percent (DSR) over the same period.

• Lexus IS had triple-digit sales gains and helped push Lexus to one of the biggest increases in the industry.

• Sales of Lexus luxury utility vehicles were up nearly 20 percent (volume).

• RX continued to be the industry's SUV volume leader with sales of nearly 10,000 units, up 10 percent year-over-year (volume).

To read more, please click on: http://toyota.us/ldOpXN3

April 4, 2014

Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information with family and friends. For more news, visit www.toyotanewsroom.com .

1. Toyota Camry Achieves 5-Star, Tundra CrewMax 4-Star Overall Rating in NHTSA Crash Test

The National Highway Traffic Safety Administration (NHTSA) recently bestowed high ratings on

a pair of Toyota staples.

The 2014 Camry, built after Dec. 13, 2013, earned a 5-star overall rating, the highest rating

given by NHTSA. The 2014 Tundra CrewMax earned a 4-star overall rating.

NHTSA measures frontal, side and rollover crashworthiness as part of its New Car Assessment

Program.

To learn more, go to : http://l.usa.gov/ljlbMIF and http://l.usa.gov/lildBsX

2. Toyota North America CEO Jim Lentz Talks About Toyota's Future on Fox Business

On Thursday, Jim Lentz appeared on Fox Business News to discuss the future of Toyota,

including hydrogen fuel cell vehicles, and the auto industry.

You can watch the 6-minue segment here: http://bit.ly/1eft77f

i!iim Fast Facts

April 8, 2014

Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information with family and friends. For more news, visit www.toyotanewsroom.com.

Toyota Announces Two Voluntary Recalls For Replacement Of The Seat Track Assembly and

For The Spiral Cable Assembly

Toyota announced two separate voluntary recalls as follows:

The first involves a seat track assembly and affects approximately 472,500 vehicles in the U.S.,

including:

• Certain Model Year 2006-2010 Yaris Hatchback

• Certain Model Year 2007-2010 Yaris Sedan

• Certain Model Year 2008-2010 Scion xD

In the seat rail of the driver seat of the involved vehicles and also the front passenger seat of

three-door models, the springs used for the mechanism which lock the seat rail in its adjusting

positions could break. This can happen if the seat is adjusted forward and/or rearward with

high frequency. If a seat rail spring breaks, the seat may not lock into the adjusted position. If

the vehicle is operated with a broken seat rail spring, the seat could move in the event of a

crash, increasing the risk of injury to the occupant.

If the condition is present, an occupant may notice the following:

• If both of the springs have broken, the seat will not lock into the adjusted position.

• In limited instances, if a spring has broken and becomes stuck in the seat rail, the seat may only be capable of forward movement.

Toyota is not aware of any accidents or injuries caused by this condition.

The company is currently preparing the remedy. Once preparations are complete, owners of

vehicles subject to this safety recall will receive an owner notification letter by first class mail.

The remedy, when available, will involve replacement of the seat track assembly at no charge

to the customer.

The second recall involves a spiral cable assembly and affects approximately 1.3 Million vehicles

in the U.S., including:

• Certain Model Year 2009-2010 Corolla

• Certain Model Year 2009-2010 Matrix

• Certain Model Year 2008-2010 Highlan der

• Certain Model Year 2009-2010 Tacoma

• Certain Model Year 2006-2008 RAV4

• Certain Model Year 2006-2010 Yari s vehicl es

The driver's airbag module in the involved vehicles is att ached to a spiral cable assembly with

electrical connections that could become damaged when the steering wheel is turned . If this

occurs, the air bag warning lamp will illum inate. In add ition, the driver's air bag could become

deactivated, causing it to not deploy in the event of a crash.

Toyota is not aware of any inj uries or fatal it ies ca used by this cond ition.

Toyota is currently prepari ng the remedy fo r th is condition . For all involved vehicles, a Toyota

dealer will replace the spiral cable with an imp roved one. Once preparations are complete,

Toyota will send an owner notification letter by fi rst class mail and the remedy will be provided

at no charge.

Detailed information about both recalls are ava ilable to customers at www.toyota .com/recall ,

the Toyota Customer Experience at 1 800-331-4331, www.lexus.com/recall and Lexus Customer

Satisfaction (1 800-255-3987) .

Fast Facts

April 9, 2014

Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information with family and friends. For more news, visit www.toyotanewsroom.com.

1. Toyota Brand Makes Huge Improvement in 2014 J.D. Power and Associates CSI Study

According to the 2014 J.D. Power and Associates Customer Service Index (CSI) study,

maintenance packages have become more prevalent and contribute to high service experience

and loyalty.

The success of ToyotaCare, and its no-cost maintenance plan, helped the Toyota brand achieve

an overall CSI score of 801 on a 1,000-point scale, up 21 points from last year's study, pushing

Toyota up to 6th place among non-premium brands.

The study showed Lexus scored 867 points, dropping from first to third place, due to a decline

in service quality for repairs, just one point behind the second place finisher, Audi (868).

Cadillac (872) showed a marked improvement from last year, up 14 points to finish at the top of

the study.

Scion scored 780 and dropped to 27th place overall, 15th among non-premium brands.

The 2014 CSI Study is based on responses from owners and lessees of 2011-2013 model-year

vehicles. The study examines satisfaction among vehicle owners who visit a service department

for maintenance or repair work during the first three years of new-vehicle ownership, which

typically represents the majority of the vehicle warranty period. Five measures are examined

to determine overall customer satisfaction with dealer service (listed in order of importance):

service quality; service initiation; service advisor; service facility; and vehicle pick-up.

To read the J.D. Power press release and CSI Study rankings, please go to: http://bit.ly/1ernrr7

2. Lexus Named Most Trusted Luxury Brand In Kelley Blue Book Image Awards

Trust is pretty important. If you can't trust your spouse, you may end up without one. If you

can't trust your best friend, you'll need to find new friends.

And if you can't trust your luxury car, you didn't buy a Lexus, according to the 2014 Kelley Blue

Book Brand Image Awards, which named Lexus the Most Trusted Luxury Brand for the second

consecutive year.

Car buyers strong perception of the ES, IS, RX an d LX 570, strengthened Lexus' brand and

captured the attention of the new-vehicle buyi ng public.

The 2014 Brand Image Awards are based on co nsumer automotive perception data from Kelley

Blue Book Market Intelligence's Brand Wat ch study. Brand Watch is an online brand and model

perception tracki ng study tapping into over 12,000 in-market new-vehicle shoppers annually on

Kelley Blue Book' s KBB.com.

For more information, go to: http://toyota.us/li lSsDw

- Fast Facts

April 10, 2014

Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information with family and friends. For more news, visit www.toyotanewsroom.com.

Toyota Develops New Engine Series That Is Expected To Boost Fuel Efficiency

In an effort to further improve environmental performance of its vehicles, Toyota has

developed a series of highly fuel-efficient gasoline engines that achieve outstanding thermal

efficiency, and is expected to deliver at least 10 percent better fuel efficiency than current

vehicles.

Two engines will form the base of the new series.

• The 1.3-liter gasoline engine using the Atkinson cycle - which is normally used in hybrid

vehicles - to achieve maximum thermal efficiency of 38 percent, leading to planned fuel

efficiency gains of about 15 percent, compared to current vehicles.

• The 1.0-liter engine, developed jointly with Daihatsu Motor Co., has achieved maximum

thermal efficiency of 37 percent and could allow vehicles to improve fuel efficiency by up to

30 percent over current vehicles.

The new engines will be used in models scheduled for partial redesign in the near future, and a

total of 14 new engine variations will power models introduced globally by 2015.

For more information, click here: http://toyota.us/lqljGdM

- Fast Facts

April 16, 2014

Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information with family and friends. For more news, visit www.toyotanewsroom.com.

1. Toyota Unveils Sweeping Redesign for 2015 Camry in New York

The Toyota Camry has been America's best-selling car for 12 straight years. But you don't stay

on top by staying the same.

That's why Toyota Division General Manager Bill Fay unveiled a sweeping redesign of the Camry

at the New York Auto Show today.

The mid-cycle update is strikingly thorough, as the 2015 Camry features nearly 2,000 new parts

and almost all-new sheet metal, only the roof remains unchanged. Two new sporty editions -

the XSE and Hybrid SE-join the well-equipped entry LE and the premium XLE grade, giving

customers more cho ice than ever before.

The interior is more refined than ever with premium materials, roomier feel and improved

amenities. Toyota engineers also focused on reducing unwanted wind and road noise for an

even quieter cabin.

For safet y, all Toyota vehicles come standard with the STAR Safety System. In addition, Camry

offers:

• Lane Departure Alert

• Adaptive Cruise Control

• Pre-Collision System with Auto High Beams

• Blind Spot Monitor with Rear Cross Traffic Alert

"Customers today love the durability, quality and value that the Camry represents, but they are

looking for l_ittle more style, comfort and performance, and this 2015 Camry has all of the

above," said Bob Carter, senior vice president of automotive operations. "This is the new

Camry, and it's coming from the new Toyota."

For more on the new Camry and to see an on-demand video of the press conference, click here:

http://toyota.us/lmqCFl7

2. Study Confirms Toyota Tundra is an American Treasure

Let's see, there's mom, ba seball, apple pie and fireworks on the Fourth of July. While you ' re at

it , go ahead and add the Toyota Tundra to t hat list.

A recent update to the Kogod Made in Ame ri ca Auto Index lists the Tundra as the second-most

American-made pickup truck on the market (And rea lly, what's more American than pickup

trucks?).

The Tundra's score of 78.5 on the Kogod list easily beats out the Chevy Silverado (70), GMC

Sierra (70), and Dodge Ram 1500 (63) . The Tundra is also closing in on the Ford F Series, which

topped all vehicles with a score of 87.5 .

The score is based on factors such as location of labor, research and development, and parts

assembly. Much of the Tu ndra, with true American roots, was engineered by Toyota Technical

Center in Ann Arbor, Mich., and its new look created by Calty Design Research centers in

Newport Beach, Calif., and Ann Arbor. Tu ndra's V6 and V8 engines are built at Toyota Motor

Manufacturing Alabama, Inc. in Huntsville, Ala., and tra nsmissions are built at a production

facili t y in North Carolina. Finally, Tundra cont in ues to be assembled exclusively at Toyota Motor

Manufacturing, in San Ant onio, Texas (TM MTX).

For more on the Kogod study, click here: http:// bit.ly/liU6qrW

Fast Facts

April 28, 2014

Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information with family and friends. For more news, visit www.toyotanewsroom.com.

Toyota to Establish New North American Headquarters in Plano, Texas; Expands Toyota Technical

Center (TIC) in Michigan

Toyota announced it will unite its multiple U.S. affiliate headquarters at a new headquarters campus in

the North Dallas community of Plano, Texas. When construction is complete in late 2016 or early 2017,

the new North American headquarters will be home to a company better positioned for more

sustainable, long-term growth.

Current headquarters locations - Toyota Motor Sales, U.S.A., (TMS) in Torrance, Calif., Toyota Motor

Engineering and Manufacturing North America (TEMA) in Erlanger, Ky., and Toyota Motor North

America (TMA) in New York, N.Y., together with Toyota Financial Services (TFS) - will relocate to a

single, state-of-the-art, environmentally-sustainable campus in Plano. At the same time, the Company

will expand its Toyota Technical Center (TIC) to accommodate the relocation of direct procurement

from Erlanger, Ky., to York, Mich. Production Engineering in Erlanger also will move to TMMK in

Georgetown, Ky.

The transition of approximately 3,000 associates and team members from TMS, TEMA and TMA will

begin with initial small groups this summer. The majority of associates and team members will not move

until construction of Toyota's new headquarters is complete, which will be two years or more after the

groundbreaking in the fall of this year.

TFS in Torrance also plans to move its headquarters to the new, shared campus in Plano. This move,

which is not expected to begin until 2017, affects approximately 1,000 associates at TFS' headquarters.

Dealerships will not be impacted by this move. To this end, if customers have questions, we encourage

dealers to help them understand that:

• Unifying our headquarters in Plano will strengthen our ability to put customers first and to

continue making great products that exceed their expectations.

• Customers won't notice any changes. Dealerships are not moving and parts supply is going to

continue as before. And there will certainly not be any disruption in vehicle deliveries.

• The customer experience they have come t o expect from Toyota w ill continue as before, with

the same level of qualit y and custome r service.

• This move won 't ha ppen overnight. Our employees will have plenty of ti me to consider the

changes, weigh their options and decide what's right fo r themselves and their families .

New websites about Toyota 's plans to move have been crea ted . The sites include FAQs, insights on

Plano and Ann Arbor, and resources for managing change .

For Toyota associates and team members go to: www.onetoyotahub.com

For family and friends go to: www.onetoyotafamily.com

To read the Toyota press release, click on: http://toyota.us/lkdNeaT

To read the TFS press release click on: http://toyota.us/1rx8klR