Fast, Cheap, and In-control: Evaluating Digital at the Smithsonian Archives
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Transcript of Fast, Cheap, and In-control: Evaluating Digital at the Smithsonian Archives
Smithsonian Archives: Fast, Cheap
& In Control
Effie Kapsalis
Head of Web & New Media
Smithsonian Archives
@digitaleffie
#MWmetrics
Flickr user Rachel Ford James
Target Audiences
Researchers (interns, fellows, academic researchers)
Serious online researchers (Wikipedians, Collections mystery solvers on Flickr Commons etc)
General public enthusiasts (Lifelong Learners, DIYer looking for information and help)
Smithsonian record creators
Broad Organizational Mission
“The Archives’ mission is to document the goals and activities of the whole Smithsonian in its pursuit of increasing and diffusing knowledge, and exciting learning in everyone. The Archives is also responsible for ensuring institutional accountability, and for enhancing access to the rich and diverse resources in its care. ”
Step 1: Identify Goals
Credit: Avinash Kaushik, “Digital Marketing and Measurement Model,” http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
Step 2: Identify Strategies/Tactics
Credit: Avinash Kaushik, “Digital Marketing and Measurement Model,” http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
Step 3: Identify Key Performance Indicators (KPI)
Credit: Avinash Kaushik, “Digital Marketing and Measurement Model,” http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
Strategy: Tell Stories Highlighting Smithsonian as Research & Education
Catalyst
Blog KPI – Low Frequency Visits are trending down + High Frequency Visits are trending up!
Strategy: Increase Representation of Archives’ Collections on Popular Research
Websites
Wikipedia Page Views: BaGLAMa
GLAM/Wikipedia Tools - https://outreach.wikimedia.org/wiki/GLAM/Resources/Tools
Wikipedia Page Views: BaGLAMa
Wikipedia Edit-a-thon Outcomes
Wikipedia Edit-a-thon Outcomes
http://stats.grok.se/
Strategy: Increase Share & Quality of Conversation around SIA Collections &
Resources
Strategy: Increase Share & Quality of Conversation around SIA Collections
& Resources
Strategy: Increase Share & Quality of Conversation around SIA Collections
& Resources
Improve Collections Findability
Improve Collections Findability
Improve Collections Findability
Improve Collections Findability
Foresee Open Ended: Did not find looking for
• Collections (30)
• Of 30 responses, only 4 were searching for items we DO have. • “list of architectural styles of the Smithsonian buildings”
• “Mary Henry's complete diary”
• “Electronic version of the Smithsonian Annual Report 1895.”
• “http:// siarchives.si.edu/history/exhibits/historicpicturessmithsonian but got AFRICAN MUSEUM”
• Photos/Digitized Collections (3)
• In general, people were looking for more.
Foresee Open Ended: What ways can we improve search?
Want “Google” resultsMany of the titles are unclear about what they
containI wish audio were availableNeed greater clarity on what can be accessed
electronically.Access to records, picturesWho to contact for help, live chat
Improve Collections Findability
Improve Collections Findability
Improve Collections Findability
Website Satisfaction Survey On the Cheap
Keep Learning
Know your bone (Colleen Dilenschneider) - http://colleendilen.com/
Beth Kanter – How Connected Non-Profits Leverage Networks & Data for Social Change- http://www.bethkanter.org/
Avinash Kaushik - http://www.kaushik.net/avinash/
@digitaleffie