Fashionably Cleveland Spring 2011

spring 2011

Fashion entrepreneurscreating success on their own terms

Springing into style

thriFt your way to a high fashion wardrobe

spring 2011

Everything you need to know when updating your closet for warmer weather

Northeast Ohio's ultimate local fashion resource free

2 Fashionably Cleveland :: Spring 2011

editor-in-chief/designer

Allison halco

photogrApherMike cuscire

published byhalco Media group

volume 1, issue 1

Feature: Style entrepreneurssuccess on their own terms: blue orchid handbags, c.l.e. clothing co. and frosting Accessories

8

Upcoming fashion events21Style around town12

springing into style14

Guest column: Stacey Kay Thomasthrifting your way to high fashion style

6

contributing writersnora breznailauren Kirk

stacey Kay thomasbrian williams

Volume 1, number 1. fashionably cleveland is published quarterly by halco Media group, llc. no part of this magazine may be reproduced without the written permission of the publishers. fashionably cleveland assumes no responsibility for unsolicited material or reproductions made by advertisers.

contents

www.fashionablycleveland.com 3

WW elcome to the first issue of Fashionably Cleveland

magazine! A lot of hard work has gone

into this publication, and we hope you find reading it to be enjoyable and valuable.

In 2009, Fashionably Cleveland began as an online publication devoted to bringing attention to the local style community. Northeast Ohio has so much to offer by means of designers, boutiques, salons, stylists and fashion enthusiasts in general, and Fashionably Cleveland was founded with the goal of celebrating this.

Now we’re venturing into the world of print with a quarterly magazine. For our first print issue, the Fashionably Cleveland team has put together a magazine full of local style information. Some of the information you’ll find within these pages includes:

A guest column from one • of Northeast Ohio’s most prominent fashion bloggers, Stacey Kay Thomas.

The results of a photo • shoot at the fabulous Style Lounge in Beachwood, showcasing the boutique’s hottest items for spring.

A collection of articles about • fashion entrepreneurs. Northeast Ohio is rife with opportunities for people with a passion for style; the ones featured in this issue took advantage of that, and we commend them for it.

Information about fashion • trends, style events and more!

We hope you’re as inspired by the fashion scene here as much as we are. We welcome your feedback as we jump into the print world. Please let us know what you think of our first issue and if there’s local style news happening that we should know about. You can contact us through the contact link at www.fashionablycleveland.com, via Twitter @FashionablyCle or on Facebook at www.facebook.com/FashionablyCle.

Most importantly, thanks for picking up our magazine and for supporting fashion in Northeast Ohio.

Stay stylish,

Allison HalcoFounder and Editor-in-Chief

From the editor

Watch for these trends while updating your wardrobe for warmer weather:

fabrics like poplin, denim and lace•

colors in saturated brights, glowing • fluorescents and metallics

floral detail and animal prints•

oversized, loose-fitting jackets and • dresses

sailor-inspired stripes•

menswear-inspired button down shirts • and shirt dresses

here comeSspring

Photos by Mike CuscireClothing from Knuth's and Style Lounge



Making accessorizing a personal experience

Embellish lets shoppers create their own, one-of-a-kind jewelry

Jewelry boutique embellish opened its doors in the summer of 2006.

laura Jacobs, the store’s owner, said it was always her dream to work for herself doing something she loved.

“embellish was my brain child, and i still love it,” she said.

embellish is a place where jewelry lovers can make their own accessories, whether they want a necklace, bracelet or earrings.

http://bit.ly/accessorizing

Put a stylish spring in your step

These trends will help you greet the warmer seasons with flair

slowly but surely, the weather is getting warmer, the sun is shining brighter and the days are getting longer. spring is just around the corner, and while you are probably ready for it, is your wardrobe?

According to fashion group international, here are the trends to watch for this season, as demonstrated by style lounge and Knuth’s at the fgi trend spring/summer 2011 Analysis.

http://bit.ly/springstyle

Beauty and the basicsFounder of Style Inc. Julie Leddy

lets us in on her secrets to a perfect wardrobe

style inc. works to dispel the notion that personal stylists cater only to the fabulously wealthy - everyone deserves

to look great, even on a budget. we spoke with

founder Julie leddy to find out how anyone can benefit from a personal stylist.

What can we expect from a consultation with you?

i go to people’s homes, go through their closets and advise them on what to keep, toss or tailor.

http://bit.ly/stylebasics

Online nOw at www.fashionablycleveland.com

Advertise with

Call (440) 941-2512 or email [email protected] for more information.


A

s a graduate of Kent State University’s world-renowned

fashion school, it’s not surprising that I have a penchant for fashion. Growing up in rural upstate New York, however, I was by no means fashion savvy. I spent the better part of my childhood traipsing around in my brother’s hand-me-downs, and by the time I was in middle school, my mother knew things had to change.

As I embarked on my first official shopping spree, the world of retail opened up to me. My life would be forever changed. I found that as my personal style developed, so did my self confidence. I indulged my fashion addiction by taking up a part-time job, and I remember

once being asked by a complete stranger, “Aren’t you that girl who’s always at the mall?” Fashion had claimed me as a victim.

Teen Vogue was the first magazine I ever worshipped. Glancing around the pages, I was mystified. Living in my sheltered world, I’d never seen anyone dress this way. Nevertheless, I would pin my favorite shots to the bedroom door and dream of a day when I could af-ford Marc Jacobs or Anna Sui. After all, Abercrom-bie & Fitch was high fash-ion where I came from.

Fast forward to col-lege: three years’ worth of tuition, living abroad in multiple countries, and a summer spent interning in New York

City had completely drained my

savings. Heading into my senior year, I knew my patterns had to change. My eyes had been opened by new life experiences, and I felt a new type of creativity emerge. Living within walking distance to Goodwill, I decided to give this thing called “thrifting” a try.

Hauling back three bags’ worth of clothing (all similar to what I’d seen grace the runway), I could not have felt more liberated. Other girls were dying to know where I got my clothes, and everyone was shocked when I told them! Totally original, refurbished, vintage clothing had become my calling. I could never look at retail the same way again.

Stores like H&M and Forever 21 are flourishing, but they lack one important feature: quality. With the production lead time being so short, pumping out high fashion replications for bargain prices has left more than a little to be desired. Thrifting can offer you the best of both worlds, combining high quality with low prices. As a bonus, the proceeds from these stores often go to help disadvantaged people in your community. Can a shopping spree be more win-win?

While I may have been a tad ahead of the curve, thrifting has since taken the country by storm. With thrift stores reporting record returns, it seems I’m not the only one with Goodwill fever. When the recession reared its ugly head, people had to get savvy and be

Thrifting your way to high fashion style

By Stacey Kay Thomas

Check what the designers are offering this season ... I can guarantee most

of them are simple recreations of clothing

from decades past. Their nostalgia is your gain.

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creative, and a mini clothing renaissance was born.

There are a few things to keep in mind before blindly stumbling in to your local thrift store. If you’re used to traditional retail formats, a resale shop may come as a complete shock. With probably 10 times more clothing than you’re used to seeing at one time, you won’t find complementary items situated next to each other, nor will you find helpful editorial photographs to guide your style choices. Therefore, it is important

that you do your research beforehand.

I usually use a basic fashion reporting website to research fashion trends before I set out. Style.com offers an incredible power search option, which allows you to select which trends, seasons, designers and items of clothing interest you. It conveniently searches and archives runway photographs, and all you have to do is click through

and absorb the information. Take stock of your wardrobe. Do

you need blazers? Pants? Dresses?

Stacey Kay Thomas is a freelance fashion blogger residing in Cleveland, Ohio. She holds a Bachelor of Arts in Fashion Merchandising from Kent State University and has studied fashion throughout Europe and Asia, specializing in Fashion Retail through an exchange program with Hong Kong Polytechnic University. She emulates new runway looks daily with finds from local thrift stores and publishes her work on her personal blog, GoodwillHuntingg.com. She works as the Cleveland Women’s Fashion Examiner for Examiner.com and produces a biweekly thrifting blog on the Cleveland Free Press website, highlighting the best thrift stores in Northeast Ohio. She has been named “Goodwill Style Icon” of Greater NY and NJ and has been featured on Modcloth.com for her thrifting savvy. Her mission is to help real women find ways to reinforce their self confidence and self esteem by discovering their personal style.

Continued on page 23


SucceSS SucceSS on their own terms

The local fashion community is full of entrepreneurs, each wanting to have an impact on the style world. read on to see how these self-starters are creating

their own paths to success.


SucceSS T

he reason Jackie Adamany decided to start her own

business is simple.“I wanted to do something I

truly enjoy,” says Adamany, founder and handbag designer of Blue Orchid Handbags. “I wanted to get up in the morning and be excited about beginning the day. I have that now.”

She had always wanted to have her own company, and creativity and handbags were special to her.

Adamany has been creating handbags for a few years now. Although it was a bit scary and challenging at first, she says it has not been a struggle. Her excitement for her career and company is heightened from meeting with women and retailers who purchase her bags.

“I knew it would not be easy, and I also knew it would mean long hours, few weekends off, limited — if any — vacations and the loss of a steady paycheck,” she says. “I worked for many years for other companies, and I knew it was time when I could honestly say to myself, ‘I am ok with these facts’.”

Adamany uses several business concepts to keep her company

successful, including flexibility, guidance from a mentor and diversity.

Flexibility is a particularly important concept for Adamany to

remember in the current economic climate. She explains that in an economy like this, you need to evaluate and possibly step back to see what is or isn’t working and then continue to move forward.

Adamany’s mentor helps her continually examine her business needs as well.

“One of the best moves I made was obtaining a mentor,” she says. “He has been and continues to be a champion for me and Blue Orchid Handbags. We are working on business models that provide for growth at a steady pace.”

Blue Orchid has been growing

thanks to diversity in media networks and purse parties, both virtual and home-based. Adamany believes social networking is “vital

to any business and has been helpful for the growth of Blue Orchid Handbags.

“Both Facebook and Twitter allow a company to offer

information to those who are looking for it, without being overbearing,” Adamany says.

Social media has proven to be a great way for Blue Orchid Handbags to advertise and

reach a broader client base. “A company cannot overlook the

viral affect of all social networking,” Adamany says. “After all, how else could you reach so many people without spending a dime?”

Expanding her business’ reach through other means of diversity, Adamany uses her blog to spotlight fashion trends on a budget. She is also working on a bridal collection, opening her brand to a new audience.

Her daughter Jessica works with Blue Orchid Handbags as well.

Jessica’s primary role is to reach out to a younger clientele using social networking.

A blossoming businessBlue Orchid Handbags’ growth stems from it's owner's dedication to her craft

By Nora Breznai

Nora Breznai is a freelance writer for Fashionably Cleveland and The Examiner.

Read more about Blue Orchid Handbags at

http://bit.ly/FC_BlueOrchid


Photos courtesy of Blue O

rchid Handbags


W hen the founders of C.L.E Clothing Co. get together

to drum up T-shirt design ideas, it’s pretty serious business. Co-founders Mike Kubinski and Jeff Rees lock themselves in a cellar with only water and canned goods to survive on while wracking their brains until they come up with something that will change fashion forever.

And if you believe that, then you probably just bought a bridge from someone.

”We go out with friends, have a couple of beers together and brainstorm,” says co-founder Kubinski. “But seriously, every design we come up with, we ask ourselves, ‘Would we wear this? Does this represent our brand?’ If the answer to both of those questions is ‘yes,’ we go for it. Our obvious inspiration for our designs is this great city and its people. Cleveland has such a rich history - we’re never short on ideas.”

Since late summer of 2008, Kubinski and Rees have given area residents a chance to wear their Cleveland pride wherever they go.

They initially designed five shirts, and in December of 2008 they were part of Cleveland’s indie craft fair, the Bazaar Bizarre. After mostly selling out of their stock on the first day, it was clear Kubinski and Rees had something good on their hands.

Soon thereafter, their T-shirts would be in local retailers and boutiques around town. In early 2009, they began to expand the collection by designing a new shirt each month, and later that summer they were honored by Cleveland Magazine for their products.

“It started out as a creative outlet from our day jobs that was also fun to do, then it kind of exploded into a success,” Rees says. “Before 2008,

it seemed like there were only two T-Shirt companies in Cleveland: the original Daffy Dan and the rockabilly-inspired BCTZ. Then we started up with a totally different direction and audience and things really took off. Now there are flavors of T-shirts for any type of Clevelander. We knew going in that we weren’t the first and we wouldn’t be the last; we just wanted to be different than the ones before us.”

The company’s best sellers are “The Heart of It All,” which shows the outline of Ohio with little grey hearts and a red heart over the Cleveland area, as well as the Cleveland Browns designs.

City inspirationC.L.E. Clothing Co. produces T-shirts showing Northeast Ohio pride

By Brian Williams

Photos courtesy of C.L.E. C

lothing Co. Continued on page 21

Read more about C.L.E. Clothing Co. at http://bit.ly/FC_CLEClothingCo


N ichole Meyer, of Chardon, left a corporate job

to develop her own jewelry company in 2005 and hasn’t looked back.

Her jewelry is now sought after by local brides and accessories enthusiasts, and her business shows no signs of slowing down.

We spoke with Meyer to find out how she does it, what inspires her, and what it’s like to be a style entrepreneur in Northeast Ohio.

How did you first get into jewelry design? What inspired you to start your own company?

Before I started my company, I worked for 10 years in the credit card industry. I worked

my way up the corporate ladder and eventually became a vice president. That meant long hours and lots of stress.

When I had my first daughter and returned to work, I really struggled with not being able to see her. So I decided that staying home with her while she was a baby was the best option for my family.

I had been making jewelry as a hobby and for my friends’ weddings and thought, “I can turn this into a business.”

At first I joked that it was something to do besides changing diapers and playing with Play-Doh. But after six years, it has gotten much bigger and more rewarding than that.

I love being my own boss

while still being able to be with my two little girls.

Do you have a background in design or art, or are you a self-taught designer?

I’m self-taught. I have a Bachelor’s degree in International Business and Economics and have never considered myself an “artist.”

My lack of drawing skills is evident if you flip through my sketchbook. You might think some of the sketches were done by my six-year-old.

I’ve taken a handful of jewelry classes to learn various techniques. But I’ve learned a lot from experience and trial and error.

Sweet designsA love of her family - and jewelry - led Nichole Meyer to create her own accessories line

By Lauren Kirk

Lauren Kirk is a freelance writer and editor. In addition to working on her own personal writing and writing for multiple sites, Lauren is also currently pursuing her MFA in English. More of her work can be found at www.goldiesays.com


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Fashion Group International Trend AnalysisDate: March 2, 2011Location: Bodega

Dressbarn Grand OpeningDate: March 10, 2011Location: Westfield Great Northern

Style Around Town


Ali Rahimi ExhibitDate: March 18, 2011Location: Virginia Marti College of

Art and Design

4954 Great Northern MallNorth Olmsted, OH 44070440.734.6300www.westfield.com



We went to Beachwood boutique Style Lounge to find some of the cutest trends for spring.



This page: Dress, Lush $63Previous page: Cropped jacket, My Beloved, $45; Tank top, Ambiance Apparel, $10; Pants, Esley, $79; Cuff, Style Lounge, $8.80


Jacket, Coalition, $74; Scarf, Accessories, $24; Pants, Season.js, $80; Ring, Style Lounge, $24


Dress, Lovely Day, $46.50; Cuff, Style Lounge, $42


Jacket, Alythea, $69; Top, CoCo Love, $34.50; Skirt, Caribbean Queen, $42; Bracelet, Style Lounge, $15; Necklace, Style Lounge, $44.80


Style LoungeBeachwood Place23600 Cedar Rd. Beachwood, OH 44122

(216) 593-0433

HoursMonday - Saturday 9:00 a.m. to 9:00 p.m.

Sunday12:00 p.m. to 6:00 p.m.

Photographer: Mike Cuscire

Model: Riya Foster

Hair stylist: Chaz Jastes

Stylist: Liyana James

Assistant: Andrea Halco


Visit us at: vmcad.edu11724 Detroit Avenue, Lakewood, Ohio 44107216.221.8584 facebook.com/vmcad

Reg.#71-02-0169T

That’s why we offer a great education in fashion design — so you can feel good and help other people feel great too.

We also offer majors in: graphic design, interior design, digital media and fashion merchandising.

Learn the business of design!

it feels good to be fashionable.


upcoming FAShion evenTSwant more local fashion? check out these events:

Blue Orchid Handbags used to only be available at certain shops in Cleveland and Martha’s Vineyard. Now they can be found in 15 shops all over North America, including Arizona, Florida, California, Colorado, Missouri, Virginia and Canada.

They are also available for purchase on Blue Orchid Handbags’ website (www.blueorchidhandbags.com).

Even with all the success and growth of Blue Orchid Handbags, the prices have remained budget-friendly.

“Prices have remained pretty level. I don’t want women to blow their budget on one handbag,” says Adamany. fC

Blue Orchid Continued from page 9

“T-Shirts are the No. 1 form of visual communication,” Rees says. “They’re wearable art, and Clevelanders are a proud people; they love to wear their pride on their sleeve.”

Shirts, hats and other items can be purchased on C.L.E. Clothing Co.’s website (www.cleclothingco.com).

Kubinski says this year holds more promise and new things to come.

“We’ve got several projects we are working on right now of which we cannot yet speak, but that are really exciting,” Kubinski says. fC

C.L.E. Continued from page 10

FRIDAy, ApRIl 29 Fashionweek Cleveland GlAM party

Dragonfly1865 W. 25th St.Cleveland, OH 44113 9 p.m. - 2 a.m. Tickets: $10More information: www.fashionweekcleveland.com

SATuRDAy, ApRIl 30Fashionweek Cleveland Model and Designer Meet & Greet party

Stone Mad1306 W. 65th St.Cleveland, OH 44102

9 p.m. - 2 a.m. Tickets: $10More information: www.fashionweekcleveland.com

SunDAy, MAy 1Dare 2 Care - unite Against Bullying Fashion Gala

Cuyahoga County Courthouse1 W. Lakeside Ave. Cleveland, OH 44113

6 - 10 p.m. Tickets: $10-$200 (Can be purchased at Cleveland.hrc.org)

SATuRDAy, MAy 7 Fashionweek Cleveland The Cleveland Fashion Show American Designer and Collegiate Fashion Shows

Crawford Auto-Aviation Museum10825 East BoulevardCleveland, OH 44106

8 - 10 p.m.Tickets: $60 and $100More information: www.fashionweekcleveland.com

SATuRDAy, MAy 7upcycled prom: prom Runway Show

Cleveland Public Library, West Park Branch3805 W. 157th St.Cleveland, OH 44135

2 - 4 p.m.More information: www.cpl.org

THuRSDAy, MAy 12Audrey’s Sweet Threads Special Event for Go Red for WomenFive percent of each sale will be donated to Go Red For Women; Refreshments will be provided.

Audrey’s Sweet ThreadsETON Chagrin Boulevard28601 Chagrin Blvd.Woodmere, OH 44122

6 - 9 p.m.RSVP: (216) 831-8880More information: www.audreyssweetthreads.com

Check out our full event calendar online at www.fashionablycleveland.com


What is your favorite piece to make?

I love sparkles and glamour. I’m like a magpie in that sense. So I get the most excited when I’m creating a piece using Swarovski crystals, pearls and rhinestones that is intended for a bride or another formal occasion.

Do you create pieces daily to build stock or do you work on commission-based projects only?

Both. I sell my pieces on my website and at art shows and festivals. Before a show I’ll create additional stock of my best selling pieces. When I sell a piece at a bridal show, home party or off the Internet, I will create a new piece of jewelry for that customer.

I also work with clients to custom design a piece of jewelry that they have in mind and don’t see in my collection.

Where do you find your inspiration?

Everywhere. Magazines, television, movies, nature and most importantly, from my customers.

I really listen to what my customers are looking for: what they like about a certain piece and what they would change.

Television is my biggest guilty pleasure. I’ve gotten a lot of design ideas from watching television. I always keep a sketch book next to my chair so that I can sketch up an idea before I forget. Lately, I’ve gotten a lot of inspiration from the television show Mad Men and that era in fashion. I’ve been obsessed with searching for vintage style rhinestone brooches to use in multi-strand Swarovski pearl necklaces.

What is your medium of choice? What colors do you particularly enjoy using?

Without a doubt my favorite materials to work with are Swarovski crystals. In my opinion, they are the highest quality crystals available in jewelry making and sparkle like nothing else (except maybe a diamond, of course). And they come in over 300 different colors, which makes it so easy for a bride to match her wedding colors perfectly when choosing jewelry for her bridesmaids.

I also love to work with both freshwater and Swarovski pearls in all different colors. I have primarily incorporated sterling silver in my designs, but lately I have gotten a lot of requests for gold jewelry. So I will be making gold-filled chains and findings an option in all of my designs.

How much creative input do you have in commissioned designs?

When working with brides or other customers on a custom design, I really listen to what they are looking for. If they are going in a direction that I don’t think will look flattering, I will try to steer them on the right track. But ultimately, it’s their jewelry I am creating, and I try my best to make their dream jewelry for what is going to be one of the most important days of their lives.

More often than not, if I like the design that a bride and I have collaborated on, I may decide to add it to my collection and name it after the bride.

Where can your pieces be purchased?

In addition to purchasing my jewelry online at www.frostingaccessories.com, a small portion of my jewelry can be seen on display at the Wedding Showcase located inside of Prelude Photography at the Great Lakes Mall in Mentor. On the first

Wednesday of every month from 5 to 8 p.m., brides can meet me and view my entire collection during our monthly open house. (See www.theweddingshowcase.net for details.)

I also do a few festivals and shows throughout the year, the largest being the Vintage Ohio Wine Festival in August at Lake Farmpark in Kirtland.

A list of all of my shows and appearances can be found on the “events” page of my website www.frostingaccessories.com/events.html

Who in the fashion industry inspires you the most?

I have two answers to this question. The first woman I find the most inspiring is not in the fashion industry. In fact, I’m sure at this very moment she is wearing a very grandmotherly outfit and is enjoying an early dinner with my father. She of course is my mother, and she is one of the “craftiest” women I know.

Ever since I can recall, she has been creating beautiful things. Of her many creations, the ones that stick out most in my mind are the stunning crystal, ribbon and sequin ornaments she made to decorate my childhood Christmas tree. Each one was unique and more beautiful than the next.

My second answer to this question I’m afraid is not very original, but she is an important part of the fashion industry. I read once that Coco Chanel said, “Jewelry should be worn to decorate rather than to expose wealth.” This inspires me because I interpret it to mean a woman doesn’t have to wear millions of dollars of jewelry worthy of a trip down the red carpet to feel and look beautiful. And that is what I’m trying to do with my designs: to create affordable and stunning jewelry that makes a woman feel beautiful and noticed. fC

Frosting Continued from page 11


Skirts? Check what the designers are offering this season in those categories. I can guarantee most of them are simple recreations of clothing from decades past. Their nostalgia is your gain, and once you’re armed with a mental list of styles to scour, you’re ready to shop!

Once you’re inside the store, gravitate to those colors, textures, patterns and silhouettes that you’ve mentally recorded. Grab a cart, and try on lots of things! Something that looks questionable on the hanger could be completely flattering once it’s on, and vice versa. Also remember that changing the length of hems is an easy alteration, and more often than not, it can completely update a vintage dress or skirt. I always try to look for statement pieces while thrifting; bold vintage paired

with more modern basics creates an utterly contemporary look.

It’s also important not to get swept up into a completely different era. Just as bad as being a fashion victim is being a vintage victim. Be sure that your new finds fit into your existing wardrobe and can easily be paired with more modern staple pieces. Different colors, patterns, textures and silhouettes can all be trendy at one time or another, but it’s most important that your clothing fits your personality, lifestyle, and that it feels comfortable to you.

Once you’ve separated the hot from the not, head to your check-out area. Accessories are often located up front, and can be an excellent way to accentuate the particular style you want. Be sure to sign up for frequent buyer cards and customer appreciation programs, and ask about upcom-

ing sales. There’s nothing better than buying already economical clothing with a coupon.

Remember which thrift stores offer the best selections, and shop often. Unlike a traditional store, thrift stores get new clothing in every single day, so you literally never know what you’re going to find. Don’t be discouraged if you don’t do so well your first time out; you won’t always find an entire haul, and no two thrift stores are created equal. Research the demographics of your local thrift stores’ surrounding neighborhoods, as this will have a direct impact on what types of things you will find.

For more thrifting inspiration, please check out Goodwill Huntingg (www.goodwillhuntingg.com), my personal blog where I recreate runway fashion with my finds from local thrift stores. fC

Thrifting Continued from page 7


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hottest new style publication in Northeast Ohio?

Advertise with

Call (440) 941-2512 or email [email protected] for more information.

Fashionably Cleveland Spring 2011

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