Transit Oriented Development Tool Box: Workshop #1 - Nelson Nygaard presentation
Fashion vs. Data - who has the authority? - Catherine Nygaard | Interact London 2017
Transcript of Fashion vs. Data - who has the authority? - Catherine Nygaard | Interact London 2017
Fashion vs DataWho has the authority?
ABOUT WHAT I DO
EXCEPTIONALSERVICE
1 order every 4 seconds
FASHION WAS ALWAYS DRIVEN BY EMOTION AND INTUITION BY
A SELECT FEW
LEVELLING THE PLAYING FIELD
Fashion vs Data
FASHION VS DATA
MORE COMPETITION
AND EVEN BIGGER THREATS
"I believe that it’s simply to give customers exactly what they are
looking for.”
Echo Look
Epytom
SO CAN WE STILL RELY ON OUR FASHION AUTHORITY?
Whoever will be leading fashion trends will need to match our changing
expectations.
HOW ARE WE ADAPTING?
From basic recommendations
27
A style assistantusing neural networks.
Better insights for brands and designers
From personal relationships with brands and designers.
From basic editorial
29
Editorialising data and personalised content journeys.
30
31
Exceptional Delivery and Service
32
Optimising the supply chain using advanced learning systems.
IF DATA CAN OPTIMISE THE SUPPLY CHAIN, IT CAN OPTIMISE
THE PRODUCT LIFECYCLE
IF DATA CAN OPTIMISE THE SUPPLY CHAIN, IT CAN OPTIMISE
THE PRODUCT LIFECYCLESO, DOES DATA WIN?
THANK YOU!