Fashion TV
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Transcript of Fashion TV
![Page 1: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/1.jpg)
Seyed Mani Ayoughi
![Page 2: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/2.jpg)
Fashion TV
History- Funded by Michael Adam in 1997, Paris - 24/7 International fashion, lifestyle, broadcasting TV channel - World biggest fashion medium - Latest fashion news, modeling - 31 satellite channels and over 2000 cable network - Fashion shows, events, celeb shows
![Page 3: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/3.jpg)
![Page 4: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/4.jpg)
Customer Segment✓ Men and women
✓ Age 21-74
✓ Fashion Fans
✓ Brands
✓ Makeup Artists
✓ Celebrities
![Page 5: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/5.jpg)
Customer Relationship✓ Website
✓ Venue
✓ Social media
✓ Local live appearance
✓ DVD and merchandise
✓ Magazines
![Page 6: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/6.jpg)
Value proposition
✓ 24/7 programs
✓ TV shows
✓ Red Carpets
✓ Live shows and events
![Page 7: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/7.jpg)
![Page 8: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/8.jpg)
Channels ( distribution)
✓ Cable Channels:
✓ Social media
✓ Website
✓ F. TV
✓ Satellite channel
✓ IPTV
![Page 9: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/9.jpg)
Key Activities
✓ Marketing
✓ Produce fashion shows
✓ Admin
✓ Host
![Page 10: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/10.jpg)
Key Resources
✓ Production equipment
✓ Human resources (staffs)
✓ intellectual
![Page 11: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/11.jpg)
Key Partners
✓ Shipment companies
✓ Satellite companies
✓ Venues
![Page 12: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/12.jpg)
Cost Structure
✓ Studios
✓ Staffs
✓ Programming
✓ Engineering
![Page 13: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/13.jpg)
Revenue Stream
✓ Advertisement
✓ Sponsorship
✓ Merchandise
![Page 14: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/14.jpg)
![Page 15: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/15.jpg)
Conclusion
-‐ Strategic management
-‐ Save time and money
- Describe, challenge, invent and pivot fashion business model
![Page 16: Fashion TV](https://reader034.fdocuments.in/reader034/viewer/2022042700/558a5a14d8b42a7a0e8b458b/html5/thumbnails/16.jpg)
Thanks for watching