Fashion traditions
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Traditions of Dress are Challenged By Gwendolyn Bauman The world of fashion has been turned upside down when it comes to traditions. Postmodernism has changed the way people see fashion. It allows one to be creative and unique in their own way.
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Transcript of Fashion traditions
Traditions of Dress are ChallengedBy Gwendolyn Bauman
The world of fashion has been turned upside down when it comes to traditions. Postmodernism has changed the way people see fashion. It allows
one to be creative and unique in their own way.
THEME:Tradition in fashion is challenged everyday. Tradition has
taught us that women wear heels, men wear pantsuits and when a women gets married, her dress should be white. Well, not
anymore. “Tradition” is the thing of the past when it comes to making a fashion statement.
We see the changes from traditional to non-traditional fashion in
our everyday lives.
APPEARANCE
EXAMPLES
Traditional White Wedding Dresses have long gone. Postmodernism leave ones mind to perceive fashion the way they want, not what’s traditional.
TRADITIONAL NOT SO TRADITIONAL
Business suits and ties aren’t just for the man anymore. Women today aren’t scared to test the waters when it comes to fashion.
TRADITIONAL NOT SO TRADITIONAL
“Heels are for women“ is the thing of the past. Today, men are more open to wearing what they want.
TRADITIONAL NOT SO TRADITIONAL
Accessories also make a strong statement when it comes to fashion. Earrings are no longer solely for females.
TRADITIONAL NON SO TRADITIONAL
Purses carried by women; what use to be, is no longer!
TRADITIONAL NON-TRADITIONAL
Women and men that are not scared to wear the same hairstyles.
Buzz cut
TRADITIONAL NON-TRADITIONAL
Long Hair, Don’t Care!
EMERGING
FASHION
Mens dress shoe with detachable heel. Interchangeable heels that come in different heights.Easy to assemble. No tools needed. Just snap and go!
From Day to Night No need to buy a women’s shoe. You now have your own!
From this > To This >
Either for work or play! Have it your way!
*Designer Scrubs*Uniforms once used for medical staff, is now available in designer
brands for all to wear!
From Medical Staff to
Fashion
Light Weight and Economical $
Emerging Fashion cont.
Man Heel Designer Scrub
Pluralism Pluralism
Social influence - Social Class: Geared more to the homosexual community
Makes a fashion statementWhat’s trendyMade for all age groups
Ambivalence Consumerism
Social Change and Fashion - Gender: styles meant for one sex, being worn by a member of the opposite sex
Appearance and Identity - What’s affordable - Express one’s personality
Fragmentation Fragmentation
Substitute style for Identity -Wear what’s not the norm
PracticalEconomical
Man Heels Designer Scrubs
Trickle up TheoryFashions initiate from the streets: -
Styles trickle up from the lower income group to the higher income group
Trickle down TheoryPeople tend to buy what they see others
wearing: - Actors - Rappers - Athletes
Styles trickle down from the fashion leaders to the followers
