Haywards Black IMMF

The basic concept of the whole event is to Raid various restaurants & bars in the

town, and to arrest the most happening hunk from the crowd who will have a

chance to walk with Prasad Bidappa & to model for Asif Shah’s Final collection

which features the Haywards Black Line.

THE IDEA

At THE NIGHTCLUB

The Party is on everybody is enjoying loud music & drinks and then all of a sudden the music stops . . . .

THE IDEAThe Crowd goes mad & starts yelling

at DJ

The Situation Gets Topsy - Turvy

Crowd goes Astonished & Furious.

THE SIREN BLOWS OFF

EVERTHING COMES TO A STAND-STILL

The Style Polize approaches & announces

Heyyy you people out here, the Haywards style polize is here for an arrest. The accused is among you but he is yet to be found.

The Haywards Style Polize Raid

The Style polize will get merged into the crowd & spot the accused for Haywards Black IMFF.

THE HUNT BEGINS

THE ARREST

The Style Polize will arrest exceptionally stylish accused & he will be clicked & handcuff with Haywards Style Polize team. Their snaps will be forwarded to Prasad Biddpa for his final selection

The lucky one will get a chance to walk on the ramp with the divas of fashion industry.

THE GRAND

DAY

COMMUNICATION PLAN

The Mc Will Start asking Questions About Haywards Black Fashion

Sample Questions

Q. 1 What is the first thing that comes to your mind for the word “Black”?• A dark night sky.• Color of fashion.• Bombay blasts (Black Friday).• Vampires.

Q. 2 Which kind of beer Haywards Black is?• Draught.• Stout.• Lager.• Solid.

Q. 3 Which is the fashion capital of India?• Banglore.• Delhi.• Mumbai.• Manglore.

Q. 4 What is fashion for You?• Glamour• Hard work• Excitement• Stiff competition.• Expression of haute couture• The clothed body.

_______________________________________________________________

(Please give your own views, if any)

Q. 5 What “Black” stands for in Fashion.• Style Icons.• Elegance at par.• Somberness (dark, shadow, serious).• Beast within you.

Q. 6 At which part in India, Haywards Black had its debut launch?• Banglore.• Delhi.• Noida• Gurgaon

Q. 7 According to you, who is the “Fashion Statement” in India?………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………...(answer should be3 lines)

HOTTEST COLOUR FOR FASHION OUTFITS - BLACK

COOLEST WAY TO CHILL OUT WITH FASHION- THATS HAYWARDS.

BEST WAY TO JOIN FASHION & BLACK -GET STARTED WITH HAYWARD.

DO YOU HAVE THE BLACK IN YOU? ANY BODY WITH BLACK OUFIT CAN COME & POSE & SEE YOURSELF AS SUPERMODEL..

WHAT MAKES BLACK AS COLOR OF THE SEASON.. HAYWARD ROCKS IT ALL

Some More Questions

Mechanics1. Buy one 4 pack of 330ml ( or 2 bottles of 650 ml) of Haywards

Black and get a HBMIFF cap

2. Buy two 4 pack of 330 ml ( 4 bottles of 650 ml)of Haywards Black get a HBMIFF cap + 2 invites for the HBMIFF/curtain raiser event.

3. The Fashion Police will Raid on the selected Pubs on every weekend and will click pictures of the aspiring models fo HBIMFF

4. The Fashion Police will Be wearing Black Dress Same As NYPD.

5. Fashion Police will Raid 3 locations every weekend and daily on the selected Pubs

THANK YOU