Fashion Panorama Va

38

description

A new site to discover the fashion trends!!!

Transcript of Fashion Panorama Va

Page 1: Fashion Panorama Va
Page 2: Fashion Panorama Va

Presented

by

Jean-Michel GLASMAN

Page 3: Fashion Panorama Va

Impossible to write incorrectly because the term is international

The word " Fashion " is a research keyword

Panorama is a term easy to retain and close to the spirit of the site which is to offer a wide vision of the fashion

Why Fashion Panorama?

Page 4: Fashion Panorama Va

The websiteKeyword

search Complete presentation of the site

Choose your

language and create

your account

Search by subject

Search by column

Join the newsletter

Page 5: Fashion Panorama Va

Who

Is

FashionPanorama?

Fashion Panorama is an initiative of the office of SECRET SERVICE STYLE, creator of 3 trend books

distributed all over the world.

This site is a "tool box" that supplied you working

elements in the form of files to be downloaded..

Page 6: Fashion Panorama Va

1. Objectives2. Targets3. The inquiry4. The current offer of

the market5. An unsatisfactory

offer

AN INCOMPLETE OFFER

Why this new Website?

Page 7: Fashion Panorama Va

Objectives

Informations

accessible directly

Purchase split with

regard to a

trend book

International

Distribution

This information is accessible thanks to a regular update of

the web site and the contained data.

Page 8: Fashion Panorama Va

Objectives

Informations

accessible directly

International

Distribution

You have the possibility of choosing only a single subject or only some photos. This

avoids you the purchase of a complete trend book if you need only some examples on

a precise subject.

Purchase split with

regard to a

trend book

Page 9: Fashion Panorama Va

Objectives

Informations

accessible directly

International

Diffusion

The tools on the web site will be

accessible in French and in

English

Purchase split with

regard to a

trend book

Page 10: Fashion Panorama Va

Targets

The retail chainsProduct

managers

Page 11: Fashion Panorama Va

Targets

The manufacturer

sProduct

managers,stylists

The retail chainsProduct

managers

Page 12: Fashion Panorama Va

Targets

The independent

stylists

The manufacturer

sProduct

managers,stylists

The retail chainsProduct

managers

Page 13: Fashion Panorama Va

The inquiry: Fashion Panorama

A source of inspiration

An easily available

information

No creativity? You will find

the answer at once by going

on the site

Relevant models

An easy consultation to meet the

needs

Page 14: Fashion Panorama Va

The inquiry: Fashion Panorama

A source of inspiration

Relevant models

Accessible at once thanks to

Internet

An easily available

information

An easy consultation to meet the

needs

Page 15: Fashion Panorama Va

The inquiry: Fashion Panorama

A source of inspiration

Useful and modifiable very easily

thanks to the format

EPS/Illustrator

An easily available

information

Relevant models

An easy consultation to meet the

needs

Page 16: Fashion Panorama Va

The inquiry: Fashion Panorama

An easy consultation to meet the

needs

- Speed- Availability

-Skills

An easily available

information

A source of inspiration

Relevant models

Page 17: Fashion Panorama Va

The current offer

Piratages

Today,there are three sorts of offers coming from professionals:- trend books on paper version - fashion magazines - web sites with annual subscriptions

DifficultésDifficulties

The professional offer Hackings

Page 18: Fashion Panorama Va

The current offer

Difficulties

The copies of images being

impossible in many sites, screenshots are more and more used. It is long to

recover and it requires numerous

manipulations.

The professional offer Hackings

Page 19: Fashion Panorama Va

The current offer

Difficulties

The search for information on the net is often long,

fruitless, and incomplete because

of absence of vectoriels files.

The professional offer Hackings

Page 20: Fashion Panorama Va

An unsatisfactory offer

The information is

not rather frequent

Too much centred

on its territory

The information

is not rather fast

Do not cover all

the sectors

Page 21: Fashion Panorama Va

An incomplete offer

Page 22: Fashion Panorama Va

1. The offer Fashion Panorama

2. Do you wish to join Fashion Panorama?

3. Your actions4. What we propose to you5. The Back Office

explication of

Page 23: Fashion Panorama Va

The offer

Packs

Parts of trend books

These packs contain reports which

include between 100 and 200 photos, or between 30 and 50

model files and motives.

A netwo

rk

Page 24: Fashion Panorama Va

The offer

Packs

A netwo

rk

It is henceforth possible for you to buy only a single subject among

those proposed in our trend books.

Parts of trend books

Page 25: Fashion Panorama Va

The offer

Packs

Fashion Panorama is above all a

network of co-workers and

partners situated all over the

world.

Parts of trend books

A netwo

rk

Page 26: Fashion Panorama Va

The offer « photos »

1- The customer clicks on the

column " Photo

Shopping "

2- Before having chosen a Pack among

those proposed, a window appears with the price of the Pack, the number of photos, the size of the file and

some photos as examples of the Pack.

3- The customer can view in

miniature the totality of the

Pack.

Page 27: Fashion Panorama Va

The offer “Trend Books”

Collection WomanJunior

Collection Men/Junior

SustainableDeveloppeme

nt

Page 28: Fashion Panorama Va

The offer “Trend Books”

1- The customer

clicks on the column« Trend

Forecast »

2- The page shows the results for the trend book Packs

3- Before choosing a Pack among those proposed, a page shows the price of

the Pack, the number of elements and the size of the

file.

Page 29: Fashion Panorama Va

The offer “ archives”

Trend books of

the 3 former

seasons

Special edition of logos/phot

os

Detail tissues : stitch, print 

« all over »

Page 30: Fashion Panorama Va

What can be done for being the agent of Fashion

Panorama in your country?

Page 31: Fashion Panorama Va

Your actions1. Fivenewsletters by season to send for all your customer

contacts

2. Flyers sent by Fashion Panorama presenting the service to be distributed in the showrooms

3. A screen of 20 ’’ linked to a PC to have a product presentation in your showrooms

4. A regular press communication toward the professional press

5. Your representatives, when they will visit a customer will show the website functioning in order to they add it in their « favourites ».

Page 32: Fashion Panorama Va

What we propose 1. A territorial exclusivity for all the orders of your

country’s manufacturers

2. The creation of a flyer in your language

3. An outline presentation of the website for the advertising and the showrooms

4. A 20% percentage on all the sales realised on your territory

5. A permanent access on Internet to see in back office the evolution of the sales and the amount of your commission

6. To increase your profit and to develop easily your commissions

Page 33: Fashion Panorama Va

Confidence contract

Every agent owns a personnal password that allows him to be

informed in real time of his sales, which are automatically credited on his

account.

Page 34: Fashion Panorama Va

1. The network2. The countries3. The competitive

advantage4. Conclusion

How to

join

Page 35: Fashion Panorama Va

Distributor

Website

presentation on the Shows

Website presentation

on the showrooms

Distribution of flyers

Customer orders

SECRET

SERVICE

STYLE

The network

Report of the sales and

payment of the

commissions

The customer place an order on the site Fashion

Panorama

SECRET SERVICE STYLE

send his files

Page 36: Fashion Panorama Va

Geographical zone of the information collecte

FranceParis, St Tropez

SpainBarcelona, Ibiza

ItaliaMilano, Florencia

Holland Amsterdam

*

England London

Germany

Berlin, Frankfurt or Cologne

United States Los Angeles, New

York, Miami

BrasilRio ,Sao Paulo

JapanTokyo

*EUROPE *AMERICA *ASIA

*The recruitement of the Photographers/Reporters is now in progress

Page 37: Fashion Panorama Va

The competitive advantage

1. An advantageous price accessible for all budget.

2. An opening to new customers whose did not buy the trend book.

3. Fashion Panorama completes the offer of the trend books proposing files which avoid the necessity to present physically to the client.

Page 38: Fashion Panorama Va

.conclusion

Enter in the network fashionpanorama.com will allow you to develop your offer and at the same time answer consumer needs on a large geographical zone.