Fashion Panorama Va
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Transcript of Fashion Panorama Va
Presented
by
Jean-Michel GLASMAN
Impossible to write incorrectly because the term is international
The word " Fashion " is a research keyword
Panorama is a term easy to retain and close to the spirit of the site which is to offer a wide vision of the fashion
Why Fashion Panorama?
The websiteKeyword
search Complete presentation of the site
Choose your
language and create
your account
Search by subject
Search by column
Join the newsletter
Who
Is
FashionPanorama?
Fashion Panorama is an initiative of the office of SECRET SERVICE STYLE, creator of 3 trend books
distributed all over the world.
This site is a "tool box" that supplied you working
elements in the form of files to be downloaded..
1. Objectives2. Targets3. The inquiry4. The current offer of
the market5. An unsatisfactory
offer
AN INCOMPLETE OFFER
Why this new Website?
Objectives
Informations
accessible directly
Purchase split with
regard to a
trend book
International
Distribution
This information is accessible thanks to a regular update of
the web site and the contained data.
Objectives
Informations
accessible directly
International
Distribution
You have the possibility of choosing only a single subject or only some photos. This
avoids you the purchase of a complete trend book if you need only some examples on
a precise subject.
Purchase split with
regard to a
trend book
Objectives
Informations
accessible directly
International
Diffusion
The tools on the web site will be
accessible in French and in
English
Purchase split with
regard to a
trend book
Targets
The retail chainsProduct
managers
Targets
The manufacturer
sProduct
managers,stylists
The retail chainsProduct
managers
Targets
The independent
stylists
The manufacturer
sProduct
managers,stylists
The retail chainsProduct
managers
The inquiry: Fashion Panorama
A source of inspiration
An easily available
information
No creativity? You will find
the answer at once by going
on the site
Relevant models
An easy consultation to meet the
needs
The inquiry: Fashion Panorama
A source of inspiration
Relevant models
Accessible at once thanks to
Internet
An easily available
information
An easy consultation to meet the
needs
The inquiry: Fashion Panorama
A source of inspiration
Useful and modifiable very easily
thanks to the format
EPS/Illustrator
An easily available
information
Relevant models
An easy consultation to meet the
needs
The inquiry: Fashion Panorama
An easy consultation to meet the
needs
- Speed- Availability
-Skills
An easily available
information
A source of inspiration
Relevant models
The current offer
Piratages
Today,there are three sorts of offers coming from professionals:- trend books on paper version - fashion magazines - web sites with annual subscriptions
DifficultésDifficulties
The professional offer Hackings
The current offer
Difficulties
The copies of images being
impossible in many sites, screenshots are more and more used. It is long to
recover and it requires numerous
manipulations.
The professional offer Hackings
The current offer
Difficulties
The search for information on the net is often long,
fruitless, and incomplete because
of absence of vectoriels files.
The professional offer Hackings
An unsatisfactory offer
The information is
not rather frequent
Too much centred
on its territory
The information
is not rather fast
Do not cover all
the sectors
An incomplete offer
1. The offer Fashion Panorama
2. Do you wish to join Fashion Panorama?
3. Your actions4. What we propose to you5. The Back Office
explication of
The offer
Packs
Parts of trend books
These packs contain reports which
include between 100 and 200 photos, or between 30 and 50
model files and motives.
A netwo
rk
The offer
Packs
A netwo
rk
It is henceforth possible for you to buy only a single subject among
those proposed in our trend books.
Parts of trend books
The offer
Packs
Fashion Panorama is above all a
network of co-workers and
partners situated all over the
world.
Parts of trend books
A netwo
rk
The offer « photos »
1- The customer clicks on the
column " Photo
Shopping "
2- Before having chosen a Pack among
those proposed, a window appears with the price of the Pack, the number of photos, the size of the file and
some photos as examples of the Pack.
3- The customer can view in
miniature the totality of the
Pack.
The offer “Trend Books”
Collection WomanJunior
Collection Men/Junior
SustainableDeveloppeme
nt
The offer “Trend Books”
1- The customer
clicks on the column« Trend
Forecast »
2- The page shows the results for the trend book Packs
3- Before choosing a Pack among those proposed, a page shows the price of
the Pack, the number of elements and the size of the
file.
The offer “ archives”
Trend books of
the 3 former
seasons
Special edition of logos/phot
os
Detail tissues : stitch, print
« all over »
What can be done for being the agent of Fashion
Panorama in your country?
Your actions1. Fivenewsletters by season to send for all your customer
contacts
2. Flyers sent by Fashion Panorama presenting the service to be distributed in the showrooms
3. A screen of 20 ’’ linked to a PC to have a product presentation in your showrooms
4. A regular press communication toward the professional press
5. Your representatives, when they will visit a customer will show the website functioning in order to they add it in their « favourites ».
What we propose 1. A territorial exclusivity for all the orders of your
country’s manufacturers
2. The creation of a flyer in your language
3. An outline presentation of the website for the advertising and the showrooms
4. A 20% percentage on all the sales realised on your territory
5. A permanent access on Internet to see in back office the evolution of the sales and the amount of your commission
6. To increase your profit and to develop easily your commissions
Confidence contract
Every agent owns a personnal password that allows him to be
informed in real time of his sales, which are automatically credited on his
account.
1. The network2. The countries3. The competitive
advantage4. Conclusion
How to
join
Distributor
Website
presentation on the Shows
Website presentation
on the showrooms
Distribution of flyers
Customer orders
SECRET
SERVICE
STYLE
The network
Report of the sales and
payment of the
commissions
The customer place an order on the site Fashion
Panorama
SECRET SERVICE STYLE
send his files
Geographical zone of the information collecte
FranceParis, St Tropez
SpainBarcelona, Ibiza
ItaliaMilano, Florencia
Holland Amsterdam
*
England London
Germany
Berlin, Frankfurt or Cologne
United States Los Angeles, New
York, Miami
BrasilRio ,Sao Paulo
JapanTokyo
*EUROPE *AMERICA *ASIA
*The recruitement of the Photographers/Reporters is now in progress
The competitive advantage
1. An advantageous price accessible for all budget.
2. An opening to new customers whose did not buy the trend book.
3. Fashion Panorama completes the offer of the trend books proposing files which avoid the necessity to present physically to the client.
.conclusion
Enter in the network fashionpanorama.com will allow you to develop your offer and at the same time answer consumer needs on a large geographical zone.